> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/integrations/google-analytics-ga4.md).

# Google Analytics (GA4)

See GA4 engagement and revenue data alongside your Google Ads campaigns and landing pages

Google Ads tells you about the click. Google Analytics tells you what happened next — whether people engaged with your site, how far they got, and whether they converted or bought something.

Connect a GA4 property to a Google Ads account, and Adalysis brings that data into the platform as columns, right next to your existing Google Ads metrics. No exporting, no Looker Studio blending, no switching tabs to check GA4 for context on a campaign or landing page that looks off in Adalysis.

**Where you'll see it**

Once an account is linked, GA4 columns become available in the **Columns** picker on:

* **Manage > Campaigns > Campaigns**
* **Manage > Landing pages > All final URLs**

Add them alongside your existing performance columns, sort by them, and build the column layout you actually want to look at.

On **Manage > Campaigns > Campaigns**, you can also use GA4 metrics and key events in **Filters** and custom alerts, e.g. to be alerted when a campaign's GA4 bounce rate goes above 70%. Find out more about GA4 in filters.

You can also compare two time periods of GA4 data in the Performance Analyzer. Go to **Performance > Analyzer** and click **Analyze GA4 data**. Find out more in the [Google Analytics data](/tools/performance/analyze-google-analytics-data.md).

**What you get**

* GA4 sessions
* GA4 engaged sessions
* GA4 engagement rate
* GA4 bounce rate
* GA4 avg. session (duration)
* GA4 views
* GA4 views / session
* GA4 new users
* GA4 revenue
* GA4 purchase revenue
* GA4 transactions
* GA4 purchases
* GA4 items purchased
* GA4 revenue / session
* GA4 AOV (average order value)
* Up to 10 **key events** of your choice (the GA4 successor to "conversions"), each as its own column

**Why this is useful**

* Spot campaigns or landing pages with good Google Ads metrics but poor on-site engagement (high bounce rate, short sessions) — or the reverse.
* Compare GA4 revenue and key events against your Google Ads conversion data to sanity-check tracking, without leaving Adalysis.
* Judge landing page quality using real user behavior (engagement rate, views per session), not just Google's landing page experience score.
* Report on the metrics your client or team actually cares about, sourced from GA4, in the same grid you already use for audits and analysis.
* Get alerted automatically when on-site engagement or GA4 revenue drops for a campaign, by saving a GA4 filter with alerts enabled.

***

#### Before you connect

* The Google Ads account must already be linked to Adalysis.
* **Auto-tagging** must be enabled on the Google Ads account. GA4 needs this to attribute sessions back to the right Google Ads account.
* In Google Analytics, the Google Ads account must be linked to the GA4 property (**Admin > Product links** in GA4). Adalysis reads this link; it doesn't create it.
* You'll need read access to the GA4 property you want to connect.

{% hint style="info" %}
Adalysis only ever reads from Google Analytics — nothing is written back to GA4, and nothing in your GA4 setup is changed.
{% endhint %}

{% hint style="warning" %}
GA4 linking is currently available for **Google Ads accounts only**.
{% endhint %}

***

#### **Setting it up**

Google Analytics is connected once for your whole Adalysis account. You can then link any of your Google Ads accounts to a GA4 property.

{% stepper %}
{% step %}
**Connect a Google account** (Owner and Admins)

Open your **Adalysis account** (the tile at the top of the rail on the left) and go to **Integrations** > **Google Analytics**. Click **Connect a Google Analytics account**, sign in to Google and approve access. Adalysis only requests read-only Analytics access.

You can connect **several Google accounts**, for example if your clients' GA4 properties sit under different Google accounts. Each one is available to every Google Ads login in your Adalysis account.
{% endstep %}

{% step %}
**Open the Google Ads login**

Open the login that holds the Google Ads account, then go to **Settings > Integrations** and select the **Google Analytics** tab.
{% endstep %}

{% step %}
**Choose the GA4 property**

Find the Google Ads account and click **Connect**. In the **Connect Google Analytics** dialog, select the GA4 **property** that corresponds to this Google Ads account.
{% endstep %}

{% step %}
**Choose your key events**

Select up to 10 **key events** from the property to bring in as columns, for example purchases, form submissions or sign-ups. Each one you select becomes its own column on the Campaigns screen.
{% endstep %}

{% step %}
**Save**

Save the link. Data will start appearing in your GA4 columns after the next nightly data download.
{% endstep %}
{% endstepper %}

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FDi5jhlNig7tvkgH3u5Ej%2Fimage.png?alt=media&amp;token=f4b8fe45-fbdf-45ed-b4e5-eb1903a40a86" alt="" width="513"><figcaption></figcaption></figure>

To connect other Google Ads accounts to the same or a different property, repeat steps 2–5.

***

#### Managing your connections

The Google Analytics tab lists every Google account you've authorized and every Google Ads account you've connected, with its property, selected key events, and a status:

<table><thead><tr><th width="220">Status</th><th>What it means</th></tr></thead><tbody><tr><td><strong>Connected</strong></td><td>Data is flowing normally.</td></tr><tr><td><strong>No data</strong></td><td>Adalysis can't confirm the link is working — usually auto-tagging is off in Google Ads, or the Ads account isn't linked to the GA4 property in Google Analytics itself.</td></tr><tr><td><strong>Reconnect needed</strong></td><td>Access has expired or been revoked. Click through and re-authorize.</td></tr><tr><td><strong>Not checked yet</strong></td><td>The link was just created and hasn't been validated by the nightly download yet.</td></tr></tbody></table>

{% hint style="warning" %}
If your Google Ads account and GA4 property use different currencies, Adalysis hides the revenue-based columns for that account rather than showing mismatched figures.
{% endhint %}

To reconnect or remove a Google account, open your **Adalysis account** > **Integrations** > **Google Analytics**. Removing one stops updates for every Google Ads account linked through it and deletes their saved Google Analytics filters and alerts. Data already downloaded is kept.

To connect a different GA4 property to an account, or use a different Google account for the connection, click **Change Google Analytics link** / **Use a different Google account** next to the relevant row.&#x20;

Disconnecting removes the GA4 columns for that account; it doesn't change anything in Google Ads or Google Analytics. It also deletes any saved filters and alerts that use GA4 data for that account. Changing the selected key events deletes the filters and alerts that use the key events you removed.