# Getting started Welcome to the Adalysis Help Center # Quick start Everything you need to know to hit the ground running {% embed url="" %} ### Welcome to Adalysis. Here’s how you can get started in 15 minutes. 1. [**Start with your audit alerts to see what needs fixing first**
](https://www.youtube.com/watch?v=TeNPbfDV9J8\&t=37s)Fix your highest-impact issues and improve performance quickly\ **Where:** Audits & budgets\ **When:** Daily
2. [**Check your performance monitors to spot changes in your account**
](https://youtu.be/TeNPbfDV9J8?si=0i8EKCdzHLM81AHO\&t=160)Catch drops and spikes early so you can take action\ **Where:** Performance\ **When:** Weekly
3. [**Set up budget pacing to stay on track with your spend**
](https://youtu.be/TeNPbfDV9J8?si=Clqrnd9mzCpQWL9y\&t=269)Avoid over- or under-spending without manual tracking.\ **Where**: Budgets > Manage\ **When:** Monthly, as a one-off, or up to 12 months in advance\ *Automating your pacing doesn’t make any changes to your account.* Next: [Your audit workflow](/tools/audit/audit-overview) # Setup guide Customize key settings and get more from Adalysis Adalysis works best when it’s configured to match your goals. This guide shows you where to start and what to customize first. ## Audit {% embed url="" %} ### Customize your prebuilt alerts Adalysis offers over 100 prebuilt audit checks. Customizing their settings makes them more relevant and reduces unnecessary notifications. View your alerts under **Audit** > **Audit alerts** and edit them under **Prebuilt**:

We recommend starting with the search terms audit checks under **Prebuilt** > **Search terms**, as these are the most important to customize. * Keyword suggestions from search terms * Negative keyword suggestions from search terms * Duplicate search terms Here’s how to customize the audit criteria:

You can change the defaults by updating the current figures, such as conversions. Select **+Add another** to add more criteria, like CPA or ROAS. {% hint style="success" %} Reviewing the default audit settings will help to ensure Adalysis matches your team's audit checklist exactly. You can also [disable](https://docs.adalysis.com/tools/audit/how-to-customize-prebuilt-alerts#disabling-unwanted-alerts) alerts as needed. {% endhint %} ### Create your own alerts If the condition you want to track isn't covered by our 100+ prebuilt audit alerts, you can create your own custom alerts under **Audit** > **Alert settings** > **Custom**.

### Enable auto-resolve settings Resolve straightforward alerts automatically and save valuable time by enabling the automatic actions within each audit alert definition.

Here are some popular automatic actions: * Automatically add highly converting search terms as keywords * Automatically add poorly converting search terms as negative keywords * Exclude underperforming display placements {% hint style="info" %} Once enabled, your **Auto changes log** tracks any changes made automatically by Adalysis. {% endhint %} ### Share customized settings across accounts **Apply your settings to other linked accounts** Whenever you customize an audit alert, you can apply the same changes to other accounts currently linked to Adalysis.

**Apply your settings to future accounts** To apply a customized audit setting to accounts you'll link in the future, save it as a **global setting** by checking the box below.

You can manage global settings under **Audit** > **Audit settings** > **Global**.

{% hint style="info" %} Explore the full [Adalysis audit section ](/tools/audit)in the help center. {% endhint %} ## Performance monitoring {% embed url="" %} ### Create your own performance monitors **Performance monitors** help you track trends and spot significant changes without spreadsheets or scripts. We would strongly recommend customizing them for your account and campaigns. On the **Performance** view, click on the number in the **High priority** or **Standard priority performance monitors** column. Both types work in the same way, but the split lets you highlight your most important KPIs.

A performance monitor triggers a **performance alert** when the condition is met. The alerts will show up in the two columns next to the monitors.

Each new account has five standard monitors by default. You can customize them, add more or remove monitors as needed. When creating a new monitor, enter your own conditions or start with a **template**:

### Share monitors across accounts **Apply your monitors to other linked accounts** Whenever you create or customize a monitor, you can apply the same changes to other accounts currently linked to Adalysis.

**Apply your monitors to future accounts** To apply a monitor to accounts you'll link in the future, save it as a **global monitor** on the **Performance** view**:**

{% hint style="info" %} Explore the full [Adalysis performance toolset](/tools/performance) in the help center. {% endhint %} ## Budget {% embed url="" %} ### Budget pacing Get access to automated pacing and alerts when you define your target budget under **Budget** > **Manage**.

{% hint style="info" %} Adding a target budget won’t make any changes to your Google Ads campaigns. {% endhint %} You can also track the spend, pacing, and performance for sets of campaigns with [budget groups](/tools/budget/budget-groups). ### Auto manage The **Auto manage** tool reviews daily spend and recalculates the ideal daily budget values, based on your goals. This means no more manual monitoring or changes. You can enable the Auto manage tool when setting your target budget. Choose the most relevant **performance goal** for your account, and the **days of the week** when budget changes can be made. Then, update the **max budget adjustment** percentage before saving.

{% hint style="info" %} Explore the full [Adalysis budget toolset ](/tools/budget/how-to-manage-budgets-in-adalysis)in the help center. {% endhint %} ## Other core account settings * [Adding team members](/onboarding/getting-started/core-account-settings/team-members) * [Linking accounts](/onboarding/getting-started/account-organization/linking-accounts) * [Notifications](/onboarding/getting-started/core-account-settings/notifications) # Core account settings Adapt Adalysis for your specific needs # Team members Set up access for your team

You can find your team settings under **Settings** > **Team**. Give your team access to either **individual Google Ads accounts or MCCs** linked to Adalysis. If given access to an MCC, the team member will be able to see and manage all accounts within that MCC and its sub MCCs. Team members will have access to all features except for billing or managing other team members.

There are **two settings** to define when adding a new team member:

#### Access level: * **View only** — can see all data but can’t make changes. Use this option if you want to give someone read-only access. * **View & edit** — can make changes in Adalysis. #### Changes appear in Change History under: * **Admin user**: Changes made by this team member will appear in Google's Change History under the Adalysis admin user (account owner). This setting is useful when you want to keep the team permissions in Adalysis **independent** of those in Google Ads. In other words, team members **don't need** direct access to Google Ads accounts for them to be able to make changes to it in Adalysis. * **Team member**: Changes made by this team member will appear in Google's Change History under their own email address. The team member email address must also have access permission in Google Ads to the relevant account or MCC. {% hint style="warning" %} *Please note: If a team member has access to an MCC in Google Ads, they must also be added at the MCC level in Adalysis. The access permissions in Adalysis and Google Ads must match exactly for this setting to work correctly.* {% endhint %} {% hint style="success" %} With the above settings, and combined with [account tags](/onboarding/getting-started/core-account-settings/account-tags) and [filters](/onboarding/getting-started/account-organization/filters), team leads can set up a flexible environment for their teams that supports collaboration while keeping responsibilities clear. {% endhint %} #### Customize Adalysis for your team {% embed url="" %} #### Account tags and filters Adalysis tags work exactly like Google account labels and can be used to easily pull up specific sets of accounts. [Find out more](/onboarding/getting-started/core-account-settings/account-tags) # Notifications Get the alerts you need without getting overwhelmed To configure your email and Slack notifications, choose **Settings** > **Notifications** from the bottom-left menu.

Here you can: * Choose which Google Ads accounts you want to receive notifications for. * Amend the email address that will receive the notifications. * Connect a Slack channel. * Choose how often you'd like to receive audit alert summaries. * Toggle daily notifications for critical alerts.

# Number format Choose between international and European number format Numbers are rendered differently in Europe compared to the rest of the world. You can choose your preferred option from the **Settings > Number format** screen.

This setting is per email address, so each team member can choose their preferred option. The chosen number format will apply to all linked PPC accounts. # Account tags Like Google account labels, but better Tags are an Adalysis configuration that you won't find in Google Ads or Microsoft Ads. They work in exactly the same way as Google account labels, but they get around the visibility challenges Google labels have. ### Creating & assigning an account tag To create and apply a tag to an account, select the account and click the **account tags** icon on any overview screen. You can then use [account filters](/onboarding/getting-started/core-account-settings/account-filters) to find accounts with specific tags. For example, team leads might create a tag for each PPC analyst in their team. During one-to-ones or account reviews, this makes it easy to pull up the accounts that analyst is responsible for.

Once a tag is associated with an account (as shown above) you can filter for all accounts with that specific tag.

# Account filters Filter your accounts by audit alert type and other criteria ### Prebuilt audit filters On your **Audit view**, use the filters under **Find accounts by alert type** to quickly find all accounts with a specific alert type, e.g. search terms to be added as keywords. ### Define your own filters You can also create your own filters to find accounts with specific names, labels or tags. For example, some PPC teams tag each account with the name of the analyst responsible for it. This makes it easy to filter and review each team member's work.

Save your filter to reuse it later. Once saved, it will appear under **Your filters.**

Click on a saved filter to open it and display the relevant accounts. {% hint style="success" %} Use [account tags](/onboarding/getting-started/core-account-settings/account-tags) to organize your accounts based on your own labels/tags. Then, create a matching filter to find matching accounts quickly. {% endhint %} # Account organization All the essential information for your setup # Linking accounts Link and unlink PPC accounts from your Adalysis plan ### How to add a Google Ads account to Adalysis You can link accounts from the **Audit & budget** or the multi-account **Performance** view. Click the **link** icon on either screen. This applies both during the free trial or for paid subscriptions.

{% hint style="warning" %} To link Google Ads accounts, they need to be **directly accessible in Google** with the email address used to create the Adalysis account. In other words, the visibility of the accounts in Adalysis is the same as in Google Ads. See below if you want to link accounts that belong to a **different** email address. {% endhint %} {% hint style="info" %} All enabled campaigns in your accounts will be linked. No paused campaigns are linked as no audit or analysis is done for them (unless this [workaround](/onboarding/getting-started/account-organization/paused-campaigns-workaround) is used). It isn't possible to only link some campaigns in an account, such as search campaigns. {% endhint %} ### How to link Microsoft Ads accounts to Adalysis Switch to Microsoft Ads in the top-left corner of the **Audit & budget** or **Performance** screens and link your accounts as described above.

### How to link accounts that belong to different email addresses If you have Google Ads accounts or MCCs under different email addresses, then you'll need **one Adalysis account for each address**. There's no extra charge for having multiple Adalysis accounts. Once combined for billing purposes, you simply pay one bill based on the total spend of all your Adalysis accounts. To create a new Adalysis using another email address, simply start a new [free trial](https://app.adalysis.com/account-create.html). Once it's finished, please combine the billing of the new Adalysis account as described [here](/billing/billing/multiple-accounts). ### How to unlink accounts from Adalysis You can unlink accounts from the **Audit & budget** or the multi-account **Performance** view. Select the accounts you no longer want to see in Adalysis and click the **unlink** icon on either screen.

{% hint style="info" %} Please rest assured that we take privacy and security very seriously. We guarantee that: * Adalysis won't make any changes to your PPC account without your explicit permission. * It won't appear as a 'User' or 'Manager' of your PPC account. Only you will know that Adalysis has been connected. {% endhint %} # Change history Get a full change history for your whole team To see your account changes, go to **Settings** > **Change history** in the bottom-left menu:

On the **Local change history** tab, you can find changes made directly in Adalysis:

**Google Ads change history** shows changes made in Google Ads.

To see your **Microsoft Ads change history**, first switch platforms in the top-right menu.

{% hint style="info" %} You can choose whether Google Ads changes appear under your admin user or individual team member. [Find out more.](/onboarding/getting-started/core-account-settings/team-members) {% endhint %} # User login history View all logins by your team To see your login history of all team members, go to **Settings** > **Teams** in the bottom-left menu.

# Notes Add notes for yourself, your team and your clients Notes in Adalysis help you stay organized by recording reminders or context for team members. Notes can be added at the account level, or individual entity level. ### Account-level notes Access **Notes** from the bottom-left menu.

Account notes can be **disabled for a period of time** before they become active again to act as reminders. ### Entity-level notes Notes can also be added to **campaigns, ad groups, or ads**. These notes are accessible on the relevant screens and also appear under **Notes** for easy reference.

# Login email address Update your login email address at any time To change your login email address, go to the below menu item:

{% hint style="warning" %} Adalysis uses the permissions of the admin user email address to access the API. This means it can see only the Google Ads accounts that are directly accessible with that email address. If the admin email address changes, the new admin user needs to re-grant Adalysis access for the API usage to remain uninterrupted. {% endhint %} # Contact email address Update your contact email address at any time You can update your contact email under **Settings** > **Notifications**.

# Data refresh frequency Learn how often your data is updated and how to run manual updates #### Daily refresh Adalysis updates its data daily, at around 4 am in the account's time zone. This happens regardless of whether it's a weekend or holiday. #### Weekly refresh The data for keywords, search terms, and landing pages is updated once a week by default. However, you can refresh your data for these categories anytime by clicking the **Last update** button in the **Manage** screen for each of those categories.

# Paused campaigns workaround Learn how to analyze paused campaigns Paused campaigns are not included in any of the Adalysis audits or analysis. You can, however, follow the below steps to include them if needed. Assigning an Adalysis-specific label to those campaigns keeps them enabled only within Adalysis (while they remain paused in Google Ads). {% hint style="info" %} You'll need to first create a label called **AdalysisKeepEnabled** (case-sensitive) from the **Manage** > **Labels** screen. {% endhint %} ### **Scenario 1 — Campaign is paused after it was linked to Adalysis** 1. Enable the campaign **within Adalysis** and assign the label **AdalysisKeepEnabled** to it. 2. Pause the campaign **in Google Ads**. ### **Scenario 2 — Paused campaign isn't yet linked to Adalysis** 1. Enable the campaign in **Google Ads.** 2. Switch to the **Campaigns screen** in Adalysis and click **Link missing campaigns.** The campaign should now appear in Adalysis. 3. Assign the label **AdalysisKeepEnabled** to the campaign. . 4. Pause the campaign in **Google Ads**. {% hint style="success" %} The campaign will now only be enabled within Adalysis, without affecting its status in Google Ads. It will now be included in the Adalysis audit and analysis. {% endhint %} # Filters Slice and dice your data with powerful filtering {% embed url="" %} Adalysis has a powerful system of filters that can help you to slice and dice your data. Look out for them throughout the platform. You can customize all the filters in Adalysis or build your own. ### **Customizing filters** Load the filter you’d like to edit and update the criteria. Click **Apply** to update your search results. Alternatively, click **Save** to update the criteria for future searches. Customized filters show an icon next to the name. To revert to the default settings, simply click **Reset to default**.

### **Building new filters** You can easily create custom filters and alerts to track more conditions: 1. Go to **Filters** > **Create filter**. 2. Set your criteria. 3. Select the time range you want to analyze data for. 4. Enter a name for your filter. To receive custom alerts, check **Enable alerts**. You can also choose multiple accounts to save your filter in. Your new filter will now appear in the Filters list for the Adalysis section where you created it. Simply scroll down to **Your filters** at the end of the list.

### **Find accounts by audit alert** In the multi-account **Audit & budget** view, you can also filter by accounts with a specific alert type.

# Ongoing optimization How PPC managers typically use Adalysis There are many ways Adalysis can help you scale your PPC campaigns, but we recommend starting with these core features:


Audit & rule engine	Get started fast with 100+ prebuilt alerts or add your own custom alerts	/pages/Ovft6uPAay7V9PzzsLAs
Performance monitoring & analysis	Track key performance indicators (KPIs) and quickly identify the root cause of trends	/pages/CDifc6EawPTetOpDIS02
Budget management	Manage your budgets, track pacing, and identify hidden opportunities	/pages/o2RrOdzuMim4rkt9v3eV

## How PPC managers use Adalysis Adalysis offers many other tools. Please explore the options below based on your goals.

Dig deeper into performance trends

[Visualize trends with the Performance Analyzer](/tools/performance/root-cause-analysis-with-the-performance-analyzer) [Visualize location performance across campaign sets](/tools/performance/segments/matched-and-targeted-locations) [Focus your spend on high-performing times](/tools/performance/segments/hour-of-the-week)

Refine your keywords and search terms

[Control your search terms at scale](/manage/search-terms/search-terms-and-n-grams) [Gain new insights through n-gram analysis](https://docs.adalysis.com/manage/search-terms/search-terms-and-n-grams#n-gram-analysis) [Automate your match type analysis](/manage/keywords/overview) [Manage your negatives](/manage/keywords/negative-keywords)

Boost your quality score

[Adalysis offers aggregate quality score data and automated analysis](/tools/quality-score/boost-your-quality-score) [Track and improve your landing page performance](/manage/landing-pages/analyze-your-landing-pages)

Optimize your Performance Max campaigns

[Analyze and edit your asset groups](https://docs.adalysis.com/manage/campaigns/performance-max-optimization#analyze-and-edit-your-asset-groups) [Manage your PMax search term and negatives](/manage/search-terms/pmax-search-terms) [View and exclude PMax placements](/manage/placements/pmax)

Test and improve your ads

[ A/B test your RSAs](/manage/ads/rsas/a-b-testing-of-rsas) [Gain new insights with automated ad testing](/tools/ad-testing) [Create, edit, delete, and pin your ads in bulk](/manage/ads) [Manage your RSA assets](/manage/ads/rsas/manage-your-rsa-assets)

Optimize your bidding

[Make smart decisions faster with integrated analysis](/tools/bidding/overview)

Build new campaigns

Build campaigns either from [a CSV file](/manage/campaigns/build-campaigns-from-csv-files) or a [keyword list](https://docs.adalysis.com/manage/keywords/build-campaigns-from-keyword-lists).

Optimize your campaign settings

[Get insights and make updates in the same place](/manage/campaigns/campaign-settings)

Automate your reporting

[Save time and communicate your insights effectively](/tools/reporting/automate-your-reporting)

Manage your placements

[Manage your placements and exclusions with smart tools](/manage/placements/optimize-your-placements)

# Checklist for teams Essential steps so your team hits the ground running This checklist covers five key areas to help you set up Adalysis for your team, covering everything from setup and automation to scaling and team buy-in. ### Making the case for Adalysis We often get asked how to build leadership and team buy-in for Adalysis. Here are the key factors that make us different from other PPC management platforms: * Adalysis brings all your **data and management tools into one platform**, so there’s no need to jump between systems. * **Automatic data refresh** means your alerts stay up-to-date without manual audits or analysis. * A **rich set of tools** lets you make most changes directly in the platform through a **fast, intuitive interface**. Many customers say this significantly boosts their teams' productivity. * The **notification system** keeps you informed of important changes and issues. You can follow a workflow where you log in only when an action is needed. * Adalysis simplifies **team workflows** and helps you to monitor progress. * It offers **reporting solutions** for both internal use and for your clients (if you have any). * With a comprehensive suite of **budget management tools**, Adalysis helps you fully automate a major time drain. * Its **modular design** lets team members focus on different areas of the workflow independently. ### Customize Adalysis for your team These quick, one-off steps help your team get up to speed: * [Set up your team](/onboarding/getting-started/core-account-settings/team-members) * [Set up the notification channels and frequency ](/onboarding/getting-started/core-account-settings/notifications) Then, customize the settings of the Adalysis core features as needed: * [Customize the prebuilt alerts](/tools/audit/how-to-customize-prebuilt-alerts) * [Create your own custom alerts](/tools/audit/how-to-create-custom-alerts) (if needed) * Enable the autopilot by [activating automatic actions ](/tools/audit/how-to-auto-resolve-alerts)linked to your audit alerts. For example, you can set up an automatic keyword mining system * [Customize the performance monitors](/tools/performance/how-to-create-performance-monitors) * Set up [budget pacing](/tools/budget/pacing) or [automation](/tools/budget/auto-manage) ### Prepare to scale The [Global settings](/tools/audit/global-settings) lets you save your preferred settings across your portfolio and apply them automatically to clients you'll onboard in the future. [Explore](/onboarding/getting-started/account-organization/ongoing-optimization) the modular tools available to help you scale your account performance. ### Track team progress For team leads, Adalysis provides additional data: * [How often each team member logs in](/onboarding/getting-started/account-organization/user-login-history) * [Team change history ](/onboarding/getting-started/account-organization/change-history) ### Set up your reporting Adalysis offers templates for client and team reports, as well as prebuilt audit reports. [Find out more](/tools/reporting/automate-your-reporting)
# Workflows From quick wins to deep audits, Adalysis has you covered When managing a Google Ads account, there are key tasks you'll return to regularly. Adalysis helps you tackle them with comprehensive tools and insights. ### Fix an account setup or performance issue

Identify the root cause of a performance change

Use the [Performance Analyzer](https://docs.adalysis.com/tools/performance/root-cause-analysis-the-performance-analyzer) to identify the root cause of performance changes (down to the keyword level). *Tip: Use* [*performance monitors*](https://docs.adalysis.com/tools/performance/kpi-monitoring) *to receive alerts when a performance trend needs your attention*

Fix an issue reported by the alerts

Almost all alerts generated by Adalysis can be fixed directly within the app. This includes creating and editing ads, keywords, and more. It's a fast and intuitive alternative to Google Ads. [Find out more](/tools/audit/prebuilt-alert-list)

Analyze your impression share to find conversion opportunities

Review your [impression share](/tools/performance/impression-share-analysis) loss due to budget or rank to work out how to get more conversions from your current keywords.

### Audits for better health and performance

General account audits: uncover hidden issues, identify ways to boost performance, and acquire more conversions at a lower price

* Adalysis offers 100+ prebuilt alerts that check for all the most common issues. Customize the alerts and add your own checks. [Explore now](/tools/audit/audit-overview) * Audit your [impression share data](https://docs.adalysis.com/tools/performance/performance-overview) to find potential opportunities. * Audit your [campaign settings](/manage/campaigns/campaign-settings) for consistency and effective bidding strategies. * Audit your [locations ](/tools/performance/segments/matched-and-targeted-locations)and [hour of the week](/tools/performance/segments/hour-of-the-week) trends for potential bid adjustments. Review and adjust your [prebuilt bidding alerts](/tools/audit/prebuilt-alert-list/bid-suggestions/bid-suggestion-alerts) for other segments like device, demographics, and more. * For manual bidding, audit your keyword bids with the [keyword bid suggestion ](/tools/audit/prebuilt-alert-list/bid-suggestions/keyword-bid-suggestions)alerts. * Audit your [quality score](/tools/quality-score/boost-your-quality-score) with aggregate data and automated analysis.

Ensure efficient budget allocation and spend

[Audit](https://docs.adalysis.com/tools/budget/insights/budget-boost-alerts) each campaign’s lost impression share due to budget. Then, reallocate the budget more efficiently with the [allocation tools](https://docs.adalysis.com/tools/budget/automation#budget-allocation).

### Refine your account structure

Improve your ad copy to replace ineffective ads and test variations

* Explore the wide range of [ad copy tools](/manage/ads) * [Create ads using AI suggestions](https://docs.adalysis.com/manage/ads/rsas/overview#ai-a-d-copy-suggestions-for-rsas) * [Edit ads](https://docs.adalysis.com/manage/ads/rsas/overview#edit-delete-or-pin-assets-in-bulk) * [Test ads](/tools/ad-testing) * [Prebuilt alerts for monitoring ad performance](/tools/audit/prebuilt-alert-list/ads)

Refine your keywords to target relevant search terms

Put your keyword mining on autopilot with Adalysis: * Review and customize the prebuilt alerts for monitoring [keywords ](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/keywords)and [search terms](/tools/audit/prebuilt-alert-list/search-terms). * Enable the [automatic actions](https://docs.adalysis.com/tools/audit/automatic-actions) for [new keyword suggestions](/tools/audit/prebuilt-alert-list/search-terms/new-keywords-from-search-terms) and [new negative keyword suggestions](/tools/audit/prebuilt-alert-list/search-terms/negative-keywords-from-search-terms). * Include your search term [n-gram alerts](https://docs.adalysis.com/manage/search-terms/search-terms-and-n-grams#n-gram-analysis) for more keyword strategy insights. Adalysis also offers tools to create, edit, and [move keywords](https://docs.adalysis.com/manage/keywords/overview#keyword-restructuring).

Control your search terms

* [Control your search terms and n-grams](https://docs.adalysis.com/manage/search-terms/search-terms-and-n-grams) * [Manage search term overlap](https://docs.adalysis.com/manage/search-terms/pmax-search-terms#search-term-overlap) (PMax and Search) * [Manage duplicate search terms](/tools/audit/prebuilt-alert-list/search-terms/duplicate-search-terms)

Build a new campaign

Build campaigns either from [a CSV file](/manage/campaigns/build-campaigns-from-csv-files) or a [keyword list](https://docs.adalysis.com/manage/keywords/build-campaigns-from-keyword-lists).

# Onboarding a new account Suggested workflow for onboarding a new account within Adalysis The first step when adding a new account to Adalysis is to [link it](/onboarding/getting-started/account-organization/linking-accounts). If you already have preferred Adalysis settings, it's likely you'll then want to customize it. ### Automatically apply your preferred settings The easiest way to customize new accounts is the [global settings](/tools/audit/global-settings). All the settings you save here will appear automatically in the newly linked account without any further steps. These settings include: * Performance monitors * Customized prebuilt alerts (and associated automatic actions) * Disabled prebuilt alerts ### Manually copy your preferred settings You can also apply your existing settings to the new account as follows: **Performance monitors**: To copy an existing monitor to a new account, navigate to the existing account, open its performance monitors and use the option below.

**Prebuilt audit settings**: To copy a customized prebuilt alert to a new account, navigate to that account setting in the existing account. Click **Save changes** and you'll have the option to save the setting to your new account:

# Audit Get started in minutes, with 100+ prebuilt checks, custom alerts, and audit automation # Audit overview Get started in minutes with 100+ prebuilt checks, custom alerts, and automatic fixes {% embed url="" %} ### Find and fix your highest-impact audit issues #### Prioritize fixes across your accounts Adalysis runs 100+ audit checks daily and flags issues as **Critical**, **Error**, and **Recommendations**. That means you can easily see what needs attention first. Check back daily for new alerts. Fix critical alerts immediately, then work through errors. Leave recommendations for later, if you're pushed for time. Start in **Audit & budget** (the first screen when you log in). * Click a column header to sort by priority level * Choose **Find accounts by alert type** * Click on an account name to review and fix its alerts

{% hint style="info" %} Hover over an alert number to get a quick overview. {% endhint %} #### How to resolve audit alerts Click any alert for context, analysis, and recommended actions. Review what’s driving the issue and apply your fix. Choose [Auto resolve](/tools/audit/how-to-auto-resolve-alerts) to automate repetitive fixes. You can enable it in the audit settings. You can also set up email and Slack [notifications ](/onboarding/getting-started/core-account-settings/notifications)for new alerts. ### Build an audit workflow that fits your accounts Adalysis works best when it’s configured to match your goals, account structure, and volume. Use the [setup guide](/onboarding/getting-started/setup-guide) to: * Customize your prebuilt alerts if thresholds don’t match your data volume * Create your own alerts for specific goals or edge cases * Enable auto resolve settings for repeat fixes you trust * Share settings to keep audit results consistent across accounts {% hint style="info" %} You can download your audit reports as a PDFs to share. {% endhint %} #### Reduce noise with disabled alerts If an alert isn’t relevant to your account, disable it from the audit dashboard. You can switch it off permanently or for a set time period. # Where to find your audit alerts Prioritize accounts and issues that need attention fast Adalysis audits help you stay on top of account health and performance. They're designed to help you prioritize the most urgent audit issues and accounts. You can also [create your own alerts](/tools/audit/how-to-create-custom-alerts) to cover your accounts' specific needs.

Popular prebuilt alerts

Here are some examples of prebuilt alerts that save our customers hours every week: * Disapprovals: text ads, image ads, RSA/PMax assets, keywords, and ad extensions * Broken URLs in ads, keywords, ad extensions, and asset groups * New keyword suggestions from search terms and n-grams * New negative keyword suggestions from search terms and n-grams * Duplicate search terms * Underperforming keywords and ads * Keyword conflicts with negative keywords * Duplicate keywords

### The multi-account audit view When you log in to Adalysis, you'll see the alerts needing your attention. Prioritized as **Critical, Errors,** and **Recommendations**, this breakdown helps you to act quickly and efficiently. You can also **find accounts by alert type**. This is a quick way to prioritize which accounts need attention. Click any of the alert counts to go straight to the **Audit** screen for that PPC account.

{% hint style="success" %} Work on the issues in priority order for maximum impact on your account's performance. {% endhint %} {% hint style="info" %} Hover over the alert count to see a **summary** of the latest alerts in that category. All columns are **sortable** to help you find the accounts that need your attention first. Use account tags and [filters ](/onboarding/getting-started/core-account-settings/account-filters)to group accounts by PPC manager. {% endhint %} ### The Audit screen Your audit results for individual accounts will appear under **Audit**. The alerts are grouped around the entities used in Google Ads, such as campaigns, ad groups, and keywords. * Click any alert category for more details. * **Fix most alerts directly within Adalysis** without switching back to Google Ads. * Set up [auto resolves](/tools/audit/how-to-auto-resolve-alerts) for your alerts. * Customize [prebuilt alert settings](/tools/audit/how-to-customize-prebuilt-alerts). * If an alert is not relevant to your account, [snooze or disable it ](https://docs.adalysis.com/tools/audit/how-to-customize-prebuilt-alerts#switch-off-unwanted-alerts)to avoid cluttering your screen. {% hint style="info" %} All alerts have associated **tutorials** that explain why the alert was triggered and your options for fixing it. {% endhint %} ### Audit scores Your account audit score gives you a broad view of your account’s health. You can find it on **Audit alerts**. Download the results in an audit report to share with others or check your account score history to see progress over time.

{% hint style="success" %} Review your email and/or Slack [notifications](/onboarding/getting-started/core-account-settings/notifications) so you get only the information you really need. {% endhint %} ### Audit report The audit report contains all of the audit details in a downloadable format. It speeds up sharing your findings with clients and your team. # How to customize prebuilt alerts Change alert thresholds at the account or campaign level to suit your accounts We’ve prebuilt **100+ alerts** for all the most common audit issues, so you don’t have to spend hours on setup. However, you can still fully customize your audit parameters. Update or disable your alerts from **Audit** > **Audit settings** > **Prebuilt**. Alerts are grouped around entities used in Google Ads, like campaigns, ad groups, and keywords.

### Customizing the default settings Prebuilt alerts use default metrics and thresholds. We recommend reviewing and customizing the defaults for your accounts. For example, if you manage an account with low traffic, you may want keyword bid recommendations after 25 clicks, rather than 50. You may also want data from the last 90 days rather than the last 30 days.

* [x] **Reset** to the default settings. * [x] **View current results** to preview your changes. * [x] Change, add, or remove alert criteria.

Customized alerts have a blue **Customized** label in the audit settings. {% hint style="info" %} The updated settings will apply to all future alerts. Alerts already generated that day won’t update immediately. {% endhint %}

Popular customizations for prebuilt alerts

Here are some of the most common changes Adalysis customers make to prebuilt alerts: * **Duplicate search terms:** minimum impressions (default: 50) * **Underperforming keywords, segments, or search partner network traffic:** minimum conversions and/or CPA * **New keyword suggestions from search terms:** minimum conversions * **New negative keyword suggestions:** minimum conversions and clicks * **Placement exclusions:** maximum CPA

### Disabling unwanted alerts Not all alerts will be relevant to all accounts. For example, the alert about ad groups with only one ad might not be needed in some cases. To disable an alert, simply toggle it off.

You can also disable alerts for a set period of time:

* **Disable until next update:** choose this option to hide an alert until the next time this audit check is performed in your account. * **Disable until...:** choose this option to specify a date when you want to check this issue again. * **Disable forever:** deactivate the alert. {% hint style="info" %} You can re-activate an alert under **Audit** > **Audit settings** > **Disabled**. Once enabled, the alert will then be checked during the next regular audit. {% endhint %} {% hint style="success" %} **Explore deeper customization**
1. Set up [auto resolves ](/tools/audit/how-to-auto-resolve-alerts)for your alerts. 2. Save your settings to multiple accounts at the same time. 3. Save updated settings in a [global template](/tools/audit/global-settings) to apply to future accounts. 4. Need an alert that hasn't been prebuilt? Create your own [custom alerts](/tools/audit/how-to-create-custom-alerts). {% endhint %} # How to create custom alerts Define your own custom alerts Create your own custom alerts with Adalysis. For example, you may want to create an alert to flag keywords with a CPC or CPA above your target, or ad groups with significantly higher ROAS than others in the same campaign. ### Creating a custom alert Start on **Audit** > **Audit settings** > **Custom.** Select the alert type you need and add your criteria.

Select **Apply these settings...** to save your alert automatically to any new accounts you link to Adalysis in the future.

Click **Save** and choose whether to create this alert for other existing accounts at the same time.

### Viewing triggered custom alerts You can view triggered custom alerts on your **Audit & budget** screen**.** Click the column header to sort by the number of alerts.

You can also see custom alerts on your **Audit** screen.

Popular custom alerts from Adalysis customers

Here are a few of the most common custom alerts on the platform: * **Campaign CPA or ROAS** is trending in the wrong direction * **Budget increase** when performance threshold crossed * **Keywords** not meeting minimum performance thresholds

# How to auto resolve alerts Resolve straightforward alerts automatically and save valuable time You can set up auto resolves for your alerts under **Audit** > **Audit settings** > **Prebuilt.**

**Popular examples** * Automatically add highly converting search terms as keywords * Automatically add poorly converting search terms as negative keywords * Exclude underperforming display placements #### **Where to find the auto resolve log**

You can find the log in **Audit** > **Auto resolve log**. Each entry in the log will show the exact details of the changes made. You can also **undo** the change if you prefer. # Global settings Apply your preferred settings automatically to all new accounts Apply your preferred settings automatically to all new accounts linked to Adalysis in the future. This builds a consistent and tailored approach for your whole team. {% hint style="warning" %} The global settings **don't** affect existing accounts. They apply only to accounts linked in the future. {% endhint %} Adalysis supports **two types of global settings:** ### **Global audit settings** Your global audit settings are saved under **Audit** > **Audit settings** > **Global**.

#### **Adding a global audit setting** Select the relevant setting from the **Prebuilt** or **Custom** sections. Then, tick **Apply these settings...** to save that audit check as a global setting.

#### **Editing or deleting a global audit setting** You can update your settings from within the **Global** section.

#### **Disabling audit settings globally** Global settings can also include audit checks that you want to disable by default in all new accounts. When you disable an alert in the **Prebuilt** or **Custom** sections, you can add this choice to your global settings, too.

### Global performance monitor settings [Performance monitors ](/tools/performance/how-to-create-performance-monitors)can also be added automatically to new accounts by adding them as global performance monitors.

# Prebuilt alert list Get details of all prebuilt Adalysis alerts # Account See the account-level Adalysis alerts # Account auto-apply settings Alert name: Auto-apply settings are enabled When **auto-apply settings are enabled**, Google can make changes to your Ads account without notifying you. If detected, Adalysis will show an audit alert listing the enabled changes, like automatic RSA creation, switching keywords to broad match, or adjusting bids. Sometimes, the alert shows "various" if the specific settings aren’t visible via the API. Since these settings can’t be changed in Adalysis, you’ll need to update them directly in Google Ads: 1. Open **Recommendations > Auto-apply** settings in your Google Ads account. 2. Uncheck any settings you don’t want.

{% hint style="success" %} This alert can help you avoid unexpected changes to your account without manual checks. {% endhint %} # Recommendations from Google Alert name: Account has recommendations from Google Google may make recommendations, which it uses to calculate your account's Optimization score.

Adalysis now alerts you to these recommendations. It also updates Google Ads, so you don't have to switch screens. You can **dismiss** categories directly from the alert if they're not relevant.

To dismiss them automatically in future, go to **Audit** > **Audit settings** > **Prebuilt** > **Account** and select the relevant categories.

# Campaigns See the campaign-level Adalysis alerts # Search partner traffic Alert name: Search partners traffic with a significantly higher CPA Google can show your search campaigns across two areas: 1. **Google Search:** Ads appear on Google-owned properties like Google.com, Google.co.uk, and similar domains across countries and properties. 2. **Search Partners:** Ads can appear on non-Google-owned and Google-affiliated sites, including YouTube, Google Local, directories, and other pages related to user searches. While some campaigns perform well on Search Partner sites, others may struggle due to ads being triggered on non-search sites, like directories displaying products. This can lead to lower performance compared to Google Search. Adalysis helps you track performance differences between Google Search and Search Partners. If your Search Partner data is significantly worse, you'll see an alert allowing you to disable the search partner network. You can customize your alert under **Audit** > **Audit settings** > **Prebuilt** > **Campaigns**.

If this alert is triggered, you can view your performance data straight from the audit screen. You can then decide whether to disable the Search Partners network. # User location targeting Alert name: Underperforming user location User location targeting controls whether your ad is shown to: 1. Customers who are physically in your target location 2. Customers who are in your target location, as well as customers who express an interest in that location. For example, if Chicago is your target location, this could be a user from outside Chicago searching for *\[keyword] in Chicago*. If Adalysis detects a significant difference in the CPA of these two groups of customers, you'll see an alert. By default, a 25% difference in the last 30 days will trigger an alert. View performance data straight from your alert to decide whether to exclude users who aren't physically in your target location. You can also customize your alert under **Audit** > **Audit settings** > **Prebuilt** > **Campaigns**.

# Network targeting Alert name: Campaigns running on both Search and Display simultaneously The **Search** network consists of users actively searching for goods, services, and information. This clear intent allows your search ads to focus on presenting options and encouraging users to take action. The **Display** network is made up of publisher sites that show ads. The user's primary purpose on that page is to watch a video or read an article. Your ad must grab their attention and persuade them to visit your site. As the user intent and the networks are so different from each other, it's best to run your ads only on Search or only on the Display network. When you have a campaign running on both networks, you will see an alert on your **Audit alerts** screen. To change your settings, select the campaign(s) and click **Run on the Search Network only**.

# Broad match keyword setting Alert name: Campaigns have an enabled broad match keyword setting When enabled, broad match settings prevent the use of other match types in your campaigns. Turning this setting off gives you more control over your keyword targeting. Adalysis will show an alert under **Audit** > **Audit settings** > **Prebuilt** > **Campaigns** if you’re using the broad match keyword setting. Click on it for a list of affected campaigns. Since the setting can't be changed via the API, you’ll need to update it directly in Google Ads. {% stepper %} {% step %} #### Find your settings Log into your Google Ads account. Go to **Campaigns** > **Campaigns** > **Settings**.

{% endstep %} {% step %} #### Select your campaigns Select the campaign(s) you want to update and click **Edit**. {% endstep %} {% step %} #### Find the broad match setting Scroll down to **Change broad match keywords**. {% endstep %} {% step %} #### Disable the setting Select **Off: Use keyword match types and apply the changes**.

{% endstep %} {% endstepper %} {% hint style="info" %} You can also turn the setting off in your **Campaign settings** under **Broad match keywords**. {% endhint %} # Automatic text asset creation setting Alert name: Campaigns that have opted in to Google automatically creating your text assets Google automatically opts advertisers in for automatic text asset creation. This means that Google can adjust your ads without your direct input, giving you less control over your messaging. You'll see an alert on the **Adalysis audit alert** screen if Google is automatically creating assets for your account. Click on it for a list of affected campaigns. To opt out of this setting, you’ll need to update it directly in Google Ads: {% stepper %} {% step %} #### Find your settings Log into your Google Ads account. Go to **Campaigns** > **Campaigns** > **Settings**.

{% endstep %} {% step %} **Select your campaigns** Select the campaign(s) you want to update and click **Edit**. {% endstep %} {% step %} **Disable the setting**

{% endstep %} {% endstepper %} # Ad groups See the ad group-level Adalysis alerts # Ad groups with no RSAs Alert name: Ad groups with no RSAs Adalysis will alert you to Search ad groups without any responsive search ads (RSAs). You'll see the alert on your **Audit** **alerts** screen. Click on it for a list of ad groups.

Select the ad groups you want to create RSAs in and use **Tools** > **Create ads** > **Create RSA ads from ETA ads**.

{% stepper %} {% step %} #### Which ad groups to use Decide whether to skip ad groups with at least one existing RSA and paused ad groups. {% endstep %} {% step %} #### **Which ETAs to use** Inherit (copy) assets from ETAs based on your preferred criteria. {% endstep %} {% step %} #### **Format of the RSA(s) created** Choose to pin all assets or skip pinning. You can also use both options at the same time. (Two ads will be created.) Add labels to make your new RSAs easy to filter. {% endstep %} {% step %} #### **RSA headlines** Choose how many headlines you want to inherit, and add new text. Google allows a maximum of 15 headlines, with up to 30 characters each. {% endstep %} {% step %} #### **RSA descriptions** Choose how many descriptions you want to inherit, and add new text. Google allows a maximum of four descriptions, with up to 90 characters each. {% endstep %} {% step %} #### **Preview RSAs** Preview your ads. {% endstep %} {% step %} #### **Create RSAs in selected ad groups** Click the button to create your ads. {% endstep %} {% endstepper %} # Ad groups with no ads Alert name: Ad groups with no active ads Adalysis will alert you to any ad groups that don't have active ads. You'll see the alert on your **Audit alerts** screen. Pause the affected ad groups in bulk or view a list. From the list view, you can pause individual ad groups via the **Status** menu.

You can create ads for [multiple ad groups at once](/manage/ads/rsas/a-b-testing-of-rsas-in-a-set-of-ad-groups). Simply select your ad groups and choose an option from the **Tools** > **Create ads** menu. Alternatively, click an individual ad group name and create a single ad.

# Ad groups with one ad Alert name: Ad groups with only one active ad Adalysis will alert you to ad groups that only have one active ad. This is because it can't be included in automatic daily testing. An ad test needs at least two active ads to compare performance. You'll see the alert on your **Audit** **alerts** screen. Click for a list**.**

# Ad groups with too many ads Alert name: Ad groups with too many ads Adalysis will alert you to any ad groups that have more than 3 active ads. You'll see the alert on your **Audit** **alerts** screen. Pause ads in bulk or view a list. You can also pause pause individual ads from the list view.

{% hint style="success" %} You can change the number of ads that triggers this alert in **Audit** > **Audit settings** > **Prebuilt** > **Ad groups**. {% endhint %} ### **Pause ads in bulk** Based on the list provided, you can reduce the number of ads in multiple ad groups at once: * Pause a number of the worst-performing ads in each ad group, based on impressions. * Leave a maximum of three ads in each ad group. ### **Pause individual ads** Click on on an ad group name from the alert list. You can then select individual ads and pause them from the **Status** menu.

# Ad groups with no keywords Alert name: Ad groups with no active keywords Adalysis will alert you to ad groups with no active keywords. (This excludes DSAs.) You'll see the alert on your **Audit** **alerts** screen. Pause the affected ad groups in bulk or view a list. From the list view, you can pause individual ad groups via the **Status** menu.

{% hint style="success" %} Create an [automatic action ](/tools/audit/how-to-auto-resolve-alerts)to pause ad groups without keywords in **Audit** > **Audit settings** > **Prebuilt** > **Ad groups**. {% endhint %} # Ad groups with too many keywords Alert name: Ad groups with too many keywords Adalysis will alert you to ad groups with more than 50 keywords. It's much harder to maintain the relevance of keywords to ads with so many keywords. We would recommend splitting them into smaller, more focused ad groups. You'll see the alert on your **Audit** **alerts** screen, linking to a list of affected ad groups.

Click any ad group name to view its ads, and switch to **Manage** > **Keywords** to review the keywords.

To split the keywords into smaller ad groups, select them individually or in bulk. The **Move/Copy tools** allow you to create more focused ad groups, with better ad relevance. You can also pause or delete keywords in bulk via the **Status** menu. {% hint style="success" %} Update the number of keywords that trigger the alert under **Audit** > **Audit settings** > **Prebuilt** > **Ad groups**. {% endhint %} # Ads See the ad-level Adalysis alerts # Ads with a falling CTR Alert name: Ads with a falling CTR Adalysis will alert you if your ads' click-through rate (CTR) drops consistently without a change in search position. This gives you the chance to analyze the results and make changes. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected ads and CTR metrics.

### Customizing your alert By default, Adalysis will check for ads with a CTR decrease of over 30%. It compares the last seven days to the last 30 days. You can set your own minimum thresholds under **Audit** > **Audit settings** > **Prebuilt** > **Ads**.

To improve the CTR of your ads, we recommend reviewing the affected ad groups to ensure the ad copy is engaging and relevant for recent search terms. You could also consider the following causes: * Your ads are being shown for new search terms that are less relevant than previous ones. * Changes in targeting mean the ads are reaching a less relevant audience. * Competition from other advertisers who have better ad copy and are winning more clicks. * Recent changes to the ad copy could have affected the ads' effectiveness. # Disapproved RSA assets Alert name: Disapproved RSA assets Adalysis will alert you if any of your active RSA assets (headlines or descriptions) have been disapproved by Google. You'll see the alert on your **Audit alerts** screen.

To edit an affected ad, click on the icon:

You'll then see the list of assets and their approval status:

Edit or delete the disapproved assets to fix this issue. {% hint style="success" %} You can update your alert to automatically label these ads in **Audit** > **Audit settings** > **Prebuilt** > **Ads**. {% endhint %} # Ads with misspellings Alert names: RSA assets with spelling issues, and Text ads with spelling issues Adalysis uses AI to spell-check the ad text in **RSAs, expanded DSAs, call-only ads,** and **Performance Max assets**. We support spell-checking in most world languages. The language is automatically detected, which means you don't need to specify it manually. When a misspelling is detected, you'll see one of the following alerts on your **Audit** **alerts** screen: * RSA assets with spelling issues * Text ads with spelling issues

1. Choose the **pencil icon** to correct the spelling in all affected ads at once. 2. Click **Ignore** if a misspelling was wrongly flagged. 3. **Ignore spelling issues** lets you dismiss alerts in bulk. {% hint style="info" %} Due to the high number of languages we support, our AI spell checkers can sometimes be too strict and flag words as misspelled when they are not. Brand names or abbreviations may also be flagged as misspelled as these words won't be in our dictionaries. In these cases, simply click **Ignore** and the words won't be flagged again. {% endhint %} # Text ads that are not fully approved Alert name: Text ads that are not fully approved Adalysis will alert you to any ads with *Eligible Limited* status in Google Ads. You'll see the alert on your **Audit alerts** screen. Click the alert for a list of affected ads. Hover over the icon under **Approval status** to see the reasons for the limitations.

Then, hover over your ad for the pencil icon and edit your ad.

{% hint style="success" %} Update your alert to automatically label the ads in **Audit** > **Audit settings** > **Prebuilt** > **Ads**. {% endhint %} # Disapproved text ads Alert name: Disapproved text ads Adalysis alerts you to any disapproved text ads. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected ads.

{% stepper %} {% step %} ### View the disapproval reason Simply click the eye symbol. {% endstep %} {% step %} ### Pause, delete, or edit your ads Select the ads you want to update. Then, either pause or delete them with the buttons at the top of the list. You can also edit each ad with the pencil icon. {% endstep %} {% endstepper %} {% hint style="success" %} Update your alert to automatically label the ads in **Audit** > **Audit settings** > **Prebuilt** > **Ads**. {% endhint %} # Disapproved image ads Alert name: Disapproved image ads Adalysis alerts you to any disapproved image ads. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected ads.

{% stepper %} {% step %} ### View the disapproval reason Simply click the eye symbol. {% endstep %} {% step %} ### Pause or delete your ads Select the ads you want to update. Then, either pause or delete them with the buttons at the top of the list. {% endstep %} {% endstepper %} {% hint style="success" %} Update your alert to automatically label the ads in **Audit** > **Audit settings** > **Prebuilt** > **Ads**. {% endhint %} # Ads using unsecure URLs Alert names: Text ads with Final URLs that don't use secure landing pages, and Text ads with Mobile Final URLs that don't use secure landing pages Google Ads recommends using secure URLs. Adalysis will flag ads with Final URLs or Mobile Final URLs that still use http instead of https. You'll see the alert on your **Audit alerts** screen. Click the alert to see a list of affected ads, along with their URLs. Select the ads you want to update and click **Switch to using secure URL**. The Final URLs will be updated to start with https.

{% hint style="success" %} Set an [automatic action](/tools/audit/how-to-auto-resolve-alerts) in **Audit** > **Settings** > **Landing pages** to always update your URLs to https. {% endhint %} # Keywords See the keyword-level Adalysis alerts # Keywords with poor conversions Alert name: Keywords with poor conversions Adalysis will alert you to keywords that aren't converting well. By default, this is based on zero conversions and 150 clicks in the last 30 days. {% hint style="success" %} Go to **Audit** > **Audit settings** > **Prebuilt** > **Keywords** to customize the alert thresholds. {% endhint %} You'll see the alert on your **Audit** a**lerts** screen. Pause the keywords straight from the alert or view a list.

The keyword list opens in **Manage** > **Keywords**.

{% hint style="success" %} You can automatically pause non-converting keywords or decrease your bids in your audit settings. {% endhint %} # Keywords with a rising CPC Alert name: Keywords with rising CPC For manual bidding campaigns, Adalysis will alert you if the average cost per click (CPC) of your keywords increases despite no recent bid changes. This gives you the chance to analyze the results and pinpoint the reasons. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected keywords and CPC metrics. ### Customizing your alert By default, Adalysis will check for keywords with an average CPC increase of over 30%. It compares the last seven days to the last 30 days. Go to **Audit** > **Audit settings** > **Prebuilt** > **Keywords** to change these conditions and set click thresholds.

{% hint style="success" %} In your audit settings, you can create an [automatic action](/tools/audit/how-to-auto-resolve-alerts) to decrease bids for affected keywords. {% endhint %} ### Investigating CPC trends Use the [Performance Analyzer](/tools/performance/root-cause-analysis-with-the-performance-analyzer) to see how the rising CPC affects your conversion volume and cost per conversion. You can then decide whether to change bids for the affected keywords. Possible causes of a rising CPC may include: * Fluctuations in your quality score — this may be due to recent changes to your ads or landing pages * Recent changes in the competitive landscape * Recent changes in targeting # Keywords with a rising CPA Alert name: Keywords with rising СPA For manual bidding campaigns, Adalysis will alert you when the cost per conversion (CPA) of your keywords increases despite no recent bid changes. This gives you the chance to analyze the results and pinpoint the reasons. You'll see the alert on your **Audit alerts** screen. Click it to see a list of affected keywords and CPA metrics.

### Customizing your alert By default, Adalysis will check for keywords with a CPA increase of over 30%. It compares the last seven days to the last 30 days. Go to **Audit** > **Audit settings** > **Prebuilt** > **Keywords** to change these conditions and set conversion thresholds. You can also choose whether to track **cost / conversion** or **cost / all conversions**.

{% hint style="success" %} In your audit settings, you can create an [automatic action](/tools/audit/how-to-auto-resolve-alerts) to decrease bids for affected keywords. {% endhint %} ### Investigating CPA trends Use the [Performance Analyzer](/tools/performance/root-cause-analysis-with-the-performance-analyzer) to see how the rising CPA affects your conversion volume and other important metrics. You can then decide whether to change bids for the affected keywords. Possible causes of a rising CPA may include: * Rising CPC — this may be due to decreased quality scores, changes in competition or targeting * Decreasing conversion rate # Keywords with a falling ROAS Alert name: Keywords with falling ROAS For manual bidding campaigns, Adalysis will alert you if your conversion value/cost (i.e. return on ad spend, ROAS) of your keywords decreases despite no recent bid changes. This gives you the chance to analyze the results and pinpoint the reasons. You'll see the alert on your **Audit alerts** screen. Click it to see a list of affected keywords and ROAS metrics.

### Customizing your alert By default, Adalysis will check for keywords with a ROAS decrease of over 30%. It compares the last seven days to the last 30 days. Go to **Audit** > **Audit settings** > **Prebuilt** > **Keywords** to change these conditions and set conversion value thresholds. You can also choose whether to track ROAS based on **conversion value/cost** or **all conversion value/cost**.

{% hint style="success" %} You can also create an [automatic action](/tools/audit/how-to-auto-resolve-alerts) to decrease bids for affected keywords. {% endhint %} ### Investigating ROAS trends Use the [Performance Analyzer](/tools/performance/root-cause-analysis-with-the-performance-analyzer) to see how the falling ROAS affects your conversion volume and cost per conversion. You can then decide whether to change bids for the affected keywords. Possible causes of a falling ROAS may include: * Rising CPC — this may be due to decreased quality scores, changes in competition or targeting * Decreased conversion rate leading to fewer conversions * Decreased average conversion value # Duplicate (or similar) keywords Alert names: Duplicate keywords within a campaign, and Similar broad match keywords within an ad group {% embed url="" %} Adalysis will alert you to duplicate or very similar keywords. This means you can control where clicks should go in the future. You'll see one of two alerts on your **Audit alerts** screen: **Alert 1: Duplicate keywords within a campaign.** This means keywords may be competing against each other.

**Alert 2: Similar broad match keywords within an ad group:** This makes optimization more difficult, because the data gets diluted between the keywords.

### Find duplicate or similar keywords Click a keyword set for more details or choose **Expand all**.

### **Pause or delete your keywords** We recommend leaving only the most relevant keywords for each set. For **individual** keywords, click the symbols next to the checkboxes.

To resolve duplicate keywords **in bulk,** select a set of duplicates / similar keywords. Choose either the **Similar keyword bulk pause tool** or **Duplicate keyword bulk pause tool**.

Set your criteria for which keywords to pause. For example, keywords with the lowest impressions, conversion rate, or the highest first-page bid. Pausing keywords can potentially leave an ad group with no active keywords. You can choose to pause such ad groups to make account maintenance easier.

{% hint style="success" %} Under **Audit** > **Audit settings** > **Prebuilt** > **Keywords**, you can create an [automatic action](/tools/audit/how-to-auto-resolve-alerts) to pause duplicate or similar keywords based on your preferred metric (e.g. lowest click or conversions). {% endhint %} # Keyword conflicts Alert name: Keywords in conflict with a negative keyword Adalysis will alert you to negative keywords (ad group, campaign, or list-level) that are blocking a regular keyword. You'll see the alert on your **Audit alerts** screen. * Click the icons in the **Matched search terms** column to see the matched search terms for each keyword. * Use the toggle **Show last 30 days performance** to see performance metrics and quality scores.

{% hint style="warning" %} **Important:** due to how Google matches synonyms, it's still possible for keywords with conflicts to receive impressions. However, your keywords won't run as expected until the conflicts are resolved. {% endhint %} ### **Resolving keyword conflicts** To fix a keyword conflict, start by **selecting** the keywords. #### **Option 1 — Delete negative keywords** This is the best option if the negative keyword was added by mistake or at the wrong level (e.g., at the campaign level instead of the ad group level).

#### **Option 2 — Pause keywords** Pause keywords if you're moving them to another ad group, or if you don't want to bid on them anymore. {% hint style="success" %} In **Audit > Audit settings** > **Prebuilt** > **Keywords**, you can also create an [auto resolve ](/tools/audit/how-to-auto-resolve-alerts)to remove or pause conflicting keywords. {% endhint %} # Keywords with incorrect match types Alert names: Incorrect use of broad match/exact match/phrase match type Adalysis will alert you to keywords with syntax problems. This includes incorrect use of match type symbols like +, "" and \[ ], or mixing symbols within a single keyword. You'll see the alert on your **Audit** **alerts** screen. Click it for a list of affected keywords.

Next to the incorrect keywords, you'll see suggested corrections. Select the keywords you want to edit (one at a time or in bulk), then click **Fix match type**. Adalysis will correct the keywords immediately in your Google Ads account. You can also edit an incorrect keyword by clicking the pencil icon. {% hint style="success" %} In **Audit** > **Audit settings** > **Prebuilt** > **Keywords**, you can set an [automatic action](/tools/audit/how-to-auto-resolve-alerts) to fix match type errors in the future. {% endhint %} # Keywords with unsecure Final URL Alert name: Keywords using unsecure landing pages Google Ads recommends using secure URLs. Adalysis will flag keywords with a Final URL or a Mobile Final URL that still uses http instead of https. You'll see the alert on your **Audit alerts** screen. Click the alert to see a list of affected keywords and their URLs.

Select the keywords you want to update and click **Change keyword URL to secure one**. The Final URLs will be updated to start with https. {% hint style="success" %} You can set an [automatic action](/tools/audit/how-to-auto-resolve-alerts) in **Audit** > **Audit settings** > **Prebuilt** > **Landing pages** to always update your URLs to https. {% endhint %} # Keywords with poor ad relevance (quality score) Alert name: Ad groups with poor relevance between keywords and ads Ad relevance is part of Google's quality score. Adalysis will alert you to high-volume keywords in an ad group with mixed relevance ratings — some above-average and some below-average. This suggests the below-average keywords aren't as relevant to the ads as the above-average ones in that ad group. For example, if the below-average keywords include the word “agent” but the above-average ones don’t, this mismatch might explain the poor ad relevance. To improve relevance, move the below-average keywords into a different ad group and create more tailored ad copy. {% hint style="info" %} We've defined high-volume as 100+ impressions in the last 30 days. You can customize your alert settings in **Audit** > **Audit settings** > **Prebuilt** > **Keywords**. {% endhint %} ### **Viewing the ad groups and keywords** You'll see the alert on your **Audit alerts** screen, linking to a list of affected ad groups.

Click an ad group name to see your ad copy or switch to **Manage** > **Keywords** to review your keywords. Color coding: above average and below average ad relevance.

{% hint style="warning" %} If you can't see the ad relevance column on your screen, toggle **Show/hide quality score data**. {% endhint %} ### **Moving your keywords** You can move one or more keywords to a new ad group by selecting them and clicking **Tools** > **Move/Copy**. Move the keywords to an existing ad group or create a new one.

# Disapproved keywords Alert name: Disapproved keywords Adalysis will alert you to any disapproved keywords. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected keywords.

1. You can see the **disapproval reason** by clicking the eye symbol. 2. Select keywords to pause them in bulk or delete them using the buttons at the top of the list. 3. You can also fix individual keywords by clicking on the pencil icon:

# Keywords generating expensive conversions Alert name: Expensive keywords Adalysis will alert you to keywords that have a higher cost per conversion than their ad group average. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected keywords and cost per conversion data. {% hint style="warning" %} **Important:** We exclude keywords with bidding changes in the analyzed time frame. For campaigns using automated bidding strategies, this means no recent target CPA or target ROAS updates. This means you don't get alerts for keywords with higher cost/conversion due to bidding changes. {% endhint %} ### Customizing your alert By default, Adalysis will check for keywords with twice the average cost/conversion compared to their ad group. Go to **Audit** > **Audit settings** > **Prebuilt** > **Keywords** to change these conditions and set conversion thresholds for the alert. You can also choose whether to track results based on **conversion value/cost** or **all conversion value/cost**.

### Investigating the performance trend For manual bidding campaigns, use the [Performance Analyzer ](/tools/performance/root-cause-analysis-with-the-performance-analyzer)to identify the factors behind the increased cost/conversion. This may include a low conversion rate or high CPC. Look at related metrics such as impression share and conversion volume before deciding to decrease bids. In campaigns with automated bidding, we recommend separating poorly performing keywords into different ad groups or campaigns, in bulk. This means you can set different target values. # Keywords with potential for higher impression share Alert name: Keywords with potential for higher impression share Adalysis will alert you to keywords with a lower cost per conversion compared to their ad group. You'll see the alert on your **Audit alerts** screen with a list of affected keywords, cost / conversion and impression share data.

{% hint style="warning" %} **Important:** We exclude keywords with bidding changes in the analyzed time frame. By default, Adalysis will check for keywords with a cost per conversion that's half the ad group average, with an impression share below 70%. {% endhint %} ### Customizing your alert Go to your **Audit** > **Audit settings** > **Prebuilt** > **Keywords** to set custom conversion thresholds. You can also choose to track results based on **cost per conversion** or **cost / all conversions**.

If you're using manual bidding, you can automatically increase bids. You can also move top-performing keywords to their own ad groups or campaigns for better control, impression share and conversions. # High volume keywords with a quality score drop Alert name: High volume keywords with a quality score drop {% embed url="" %} Adalysis will alert you to high-volume keywords with significant quality score drops. By default, this is based on 100+ impressions in the last seven days and a negative quality score trend. However, you can edit these thresholds in **Audit** > **Audit settings** > **Prebuilt** > **Keywords**. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected keywords and quality score data.

The view will switch to **Manage** > **Keywords,** where you can review your **expected clickthrough rate, ad relevance**, and **landing page experience**. For a full history of all subfactors, click the icon in the **Quality score history** column. This can help you to identify the reasons behind the drop.

### Improving your quality score For ideas and guidance on how to improve your quality score, check out our [Ultimate guide](https://adalysis.com/google-ads-quality-score/) and [help center article](/tools/quality-score/boost-your-quality-score). # Negative keywords See the Adalysis alerts for negative keywords # Campaigns without negative keywords Alert name: Search campaigns not using any negative keywords Adalysis will alert you to campaigns without negative keywords. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected campaigns. You can then add a negative keyword list straight from the alert, or add poorly performing search terms as negatives.

### **Add poorly converting search terms as negative keywords** {% stepper %} {% step %} #### Go to **Manage** > **Search terms**. Browse through the report and select search terms you find irrelevant. You can also filter search terms based on criteria such as clicks or impressions. {% endstep %} {% step %} #### **Add search terms as negative keywords** Once you've selected the search terms, click **Add as negative keyword**. By default, new negative keywords will be added to the same ad group the search term came from.

You can also change the level and match type of the new negative keywords before saving.

{% endstep %} {% endstepper %} # Repeated ad group negative keywords Alert name: Repeatedly used ad group negative keywords Adalysis will alert you to negative keywords in multiple ad groups. Simplify your account maintenance by moving repeated negative keywords at the ad group level to the campaign level. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected negative keywords.

To resolve this alert, select the keywords and click **Migrate negative keyword to campaign level**. Adalysis will create new campaign-level negative keywords, and delete all repeated ad group negatives. {% hint style="success" %} Create an [auto resolve ](/tools/audit/how-to-auto-resolve-alerts)to move your negatives to the campaign level automatically under **Audit** > **Audit settings** > **Prebuilt** > **Negative keywords**. {% endhint %} # Shared negative keywords at the campaign level Alert name: Sets of search campaigns using common campaign negative keywords Adalysis will alert you to negative keywords shared by multiple campaigns. Avoid a potential impact on your impression share by creating a single negative keyword list. You'll see the alert on your **Audit alerts** screen. Click it for details.

1. **Details of campaigns and common negative keywords:** clicking the icon shows a list of campaigns and shared negative keywords. 2. To reorganize negative keywords into a shared list, select one of two options:\ – **Create a new list**\ – **Use an existing list** After you've added the negatives to your chosen list, they'll be applied automatically to the campaigns. # Wrong use of modified broad Alert names: Negative ad group keywords using modified broad, Negative campaign keywords using modified broad, and Negative list keywords using modified broad Adalysis will alert you if any of your negative keywords (at the list, campaign, or ad group level) use modified broad match. This match type isn't supported for negative keywords and can lead to inconsistent results. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected negative keywords. To resolve this alert, simply select the keywords you want to change and click **Fix match type**.

{% hint style="success" %} You can automate this fix under **Audit** > **Audit settings** > **Prebuilt** > **Negative keywords**. {% endhint %} # Search terms See the Adalysis alerts for search terms # Duplicate search terms Alert names: Duplicate search terms within a Search or Shopping campaign {% embed url="" %} Adalysis will alert you if search terms have been shown from two or more ad groups. This is an opportunity to improve your ad serving control. You'll see the alerts on your **Audit alerts** screen, with separate notifications for Search and Shopping campaigns. ### Find duplicate search terms View the alert for sets of duplicate terms and the **cannibalization rate.** The higher the cannibalization rate, the more attention you should pay. Click a search term to view the affected ad groups or choose **Expand all**.

{% hint style="info" %} Duplicate search terms are reported only at the campaign level (not at the account level). {% endhint %} {% hint style="success" %} By default, the alerts are based on a minimum of 50 impressions in the last 90 days. However, you can edit the thresholds in **Audit** > **Audit settings** > **Prebuilt** > **Search terms**. {% endhint %} ### **Fix duplication issues** To resolve this issue, add search terms as negatives to the less relevant/efficient ad groups. We recommend looking at performance metrics and these three columns: #### **Added as keyword**? For Search campaigns, this column shows if the keyword already exists in this ad group. Hover over **Yes** for the keyword match type. If the search term doesn't exist in any ad group yet, click the plus icon next to the most relevant group.

#### **Matched keywords** This column shows which keywords and ads were triggered for the search term, plus performance and quality score data. It can help you decide whether to add the search term as a negative keyword.

#### Add as negative Click the icon in the **Add as negative keyword** column to add the search terms to your negative keyword list. This opens a preview.

By default, the chosen search terms will be added as exact-match negative keywords at the ad group level. However, you can change the match type and level as needed. Once your list is ready, click **Add negative keywords**. Adalysis will also alert you to potential conflicts between negative and regular keywords in an ad group (in the same match type). Click the ad group name to remove the conflicting keywords.

### Resolve duplicate search terms in bulk You can also add duplicate search terms as negative keywords in bulk. 1. Select your duplicate sets and click **Add duplicate search terms as negative keywords**. 2. Select your preferred criteria. For example, you may want to add your new negative keywords to ad groups with the lowest CTR or fewest conversions.

# New keywords from search terms Alert name: New keyword suggestion (from search term) Adalysis analyzes your search term data and identifies high-performing search terms as potential new keywords. You'll see the alert on your **Audit alerts** screen.

### View the search terms When you click **View search terms** for a list of potential new keywords, the view will switch to **Manage** > **Search Terms**.

{% hint style="success" %} By default, this is based on two conversions in the last 90 days, excluding existing keywords. However, you can edit these criteria under **Audit > Audit settings** > **Prebuilt** > **Search terms**. {% endhint %} ### Add search terms as keywords Click **Add search terms as keywords** straight from the alert. Or select them from the list and click **Add as keyword**. You can then choose from existing ad groups or create a new one.

You can also modify the keyword text and other parameters before creating your new keywords.

{% hint style="success" %} Want to add search terms that meet your criteria automatically as exact match keywords? Set up an auto resolve in **Audit > Audit settings** > **Prebuilt** > **Search terms**. {% endhint %} # Negative keywords from search terms Alert names: New negative keyword suggestion from search term (Search or Shopping campaign) Adalysis will alert you to potential negative keywords from your search terms data. You'll see the alerts on your **Audit alerts** screen, with separate notifications for Search and Shopping campaigns. ### **View potential negative keywords** From your alert, click **View search terms** for a list of potential negative keywords. The view will switch to **Manage** > **Search Terms**.

{% hint style="success" %} By default, the alert is based on zero conversions and more than 150 clicks in the last 90 days. However, you can edit these thresholds under **Audit > Audit settings** > **Prebuilt** > **Search terms**. {% endhint %} ### **Add search terms as negative keywords** To add a search term as a negative keyword, select it and click **Add as negative keyword**. You can also add search terms in bulk by selecting them all at once.

You can also modify the keyword text and other parameters before creating your new negatives. Adalysis will flag any potential conflicts with your existing (positive/regular) keywords.

# Negative keywords from n-gram search terms Alert name: New negative keyword suggestion from n-gram search term (Search or Shopping campaign) Adalysis will alert you to potential negative keywords from your[ n-gram](https://docs.adalysis.com/manage/search-terms/search-term-tools#n-gram-analysis) search term data. You'll see the alerts on your **Audit alerts** screen, with separate notifications for Search and Shopping campaigns. ### **View potential negative keywords** Click an alert for a list of potential negative keywords. The view will switch to **Manage** > **Search terms**.

{% hint style="success" %} By default, the alert based on zero conversions and more than 150 clicks in the last 90 days. However, you can edit these thresholds under **Audit > Audit settings** > **Prebuilt** > **Search terms.** {% endhint %} ### **Add search terms as negative keywords** To add an n-gram search term as a negative keyword, select it and click **Add as negative keyword**. You can also add n-gram search terms in bulk by selecting them all at once.

You can modify the keyword text and other parameters before creating your new negatives. For Search campaigns, Adalysis will flag any potential conflicts with your existing (positive/regular) keywords.

# Quality score See the Adalysis quality score alerts # Ad groups with quality score issues Quickly spot ad groups with low quality scores Use the prebuilt **Ad groups with low quality score** filter to quickly identify the ad groups that need the most attention. Go to **Manage** > **Ad groups** and select the filter from the list.

Sort the list in priority order by clicking the **Quality score priority** column. This is an impression-weighted metric based on the ad group's quality score and cost. We would recommend starting with priority 1. You'll also have access to comprehensive quality score data, including subfactors. Review the data to identify how to improve your results. # Placements See the Adalysis alerts for placements # Placements with poor conversions Alert names: New negative placements suggestions, including from aggregate campaign and account data Adalysis will alert you to placements that aren't converting well, so you can choose whether to exclude them and boost campaign performance. You'll see the alert on your **Audit alerts** screen. Click it to view a list of affected placements or select an action.

By default, the audit check is based on zero conversions and 100 clicks in the last 90 days. However, you can edit these thresholds in **Audit** > **Audit settings** > **Prebuilt** > **Placements**.

{% hint style="success" %} Find out more about [optimizing your placements](/manage/placements/optimize-your-placements) with Adalysis. {% endhint %} # Mobile apps exclusion Alert name: Display campaigns that don't exclude mobile app traffic Mobile app traffic can be of very low quality and many advertisers want to exclude it completely. Adalysis will alert you to any campaigns that don't completely exclude mobile app traffic. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected campaigns. You can then exclude all mobile apps or specific types, both at the account level or for individual campaigns. {% hint style="warning" %} **Important:** Account-level exclusions will override campaign-level exclusions. {% endhint %}

Expand the account or campaign-level exclusions. Then, select the types of apps you don't want to show your ads in and click the **Exclude selected apps** button: #### Account level

#### Campaign level

# Sensitive content label exclusion Alert name: Display campaigns that don't exclude sensitive content Adalysis will alert you to campaigns that don't exclude traffic from placements with sensitive content labels. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected campaigns. You can then select categories and click **Exclude selected content**.

{% hint style="success" %} Automatically exclude placements with sensitive content labels under **Audit** > **Audit settings** > **Prebuilt** > **Placements**. {% endhint %} # Landing pages See the Adalysis alerts for landing pages # Broken URLs Alert name: Broken URLs Adalysis automatically checks your Final URLs and Mobile final URLs in ads, keywords, ad extensions, and asset groups once a week. We'll alert you if any URLs are broken. You'll see the alert on your **Audit** **alerts** screen. Click on it for a list of URLs and make any changes in the **Edit URL** column.

# Broken DSA landing pages Alert name: Broken DSA landing pages For expanded dynamic search ads (DSAs), Google chooses which landing pages on your site to drive traffic to. These landing pages aren't specified when creating the ads, as there are no final URLs in DSAs. A common issue is visitors being sent to broken landing pages. Adalysis will alert you to any broken DSA landing pages on your **Audit alerts** screen. You can either fix the broken page on your site or **exclude** that landing page from your campaign in Adalysis. This notifies the search engine to avoid driving traffic to that page. You can exclude pages individually or in bulk.

# Landing pages that need improvement Alert name: Landing pages in need of improvement {% embed url="" %} Landing page experience is part of Google's quality score. Adalysis will alert you to landing pages that get more than half their traffic from keywords with a below-average experience score. This is based on a weekly analysis of final URLs for ads and keywords. You'll see the alert on your **Audit alerts** screen.

Click **View landing pages** for a list of affected pages. The view will switch to **Manage** > **Landing pages**.

* The **Keyword** columns categorize the keywords by landing page experience quality score. * **Where the URL is** used shows you the ads that drive traffic to the landing page. {% hint style="success" %} This is just the start of what Adalysis has to offer for [landing page analysis](/manage/landing-pages/analyze-your-landing-pages). Read more. {% endhint %} # Landing pages with poor conversions Alert name: Poorly converting landing pages Adalysis will alert you to landing pages that aren't converting well. By default, this is based on zero conversions and 150 clicks in the last 90 days. You'll see the alert on your **Audit alerts** screen.

Click **View landing pages** for a list of affected pages and performance data. The keywords driving traffic are categorized by their landing page experience score. This will help you determine whether to change the keywords, ads, or landing page content. The view will switch to **Manage** > **Landing pages**.

To customize your settings for all future audit checks, go to **Audit** > **Audit settings** > **Prebuilt** > **Landing pages**.

# Ad extensions See the Adalysis alerts for ad extensions # Overview Alert names: Campaigns not using enough ad extensions Adalysis will alert you to any campaigns with fewer ad extensions than Google recommends. This includes callouts, sitelinks, and structured snippets. You'll see the alerts on your **Audit alerts** screen. Click for lists of affected campaigns and the budget spent.

{% hint style="warning" %} To create ad extensions, please use the Google Ads interface. {% endhint %} ### Ad extensions overview Go to **Manage** > **Assets (extensions)** for more insights into the impact of ad extensions on your performance.

# Ad extensions — not fully approved Alert name: Ad extensions that are not fully approved Adalysis will alert you to ad extensions with an *Eligible limited* status, which means they aren't shown as often they would otherwise be eligible to. You'll see the alert on your **Audit alerts** screen. Click for a list of affected extensions. {% hint style="warning" %} To edit ad extensions, please use the Google Ads interface. {% endhint %}

# Ad extensions — disapproved Alert name: Ad extensions that are disapproved Adalysis will alert you to disapproved ad extensions. You'll see the alert on your **Audit alerts** screen. Click for a list of affected extensions. {% hint style="warning" %} To edit ad extensions, please use the Google Ads interface. {% endhint %}

# Bid suggestions See the Adalysis alerts for bid suggestions # Bid suggestion alerts Alert names: Device, Location, Age, Gender, Parental, Income, and Audience bid adjustment suggestions For manual CPC campaigns, Adalysis will flag opportunities for more effective bidding. If triggered, you'll see the alert on your **Audit alerts** screen. ### Alert example Here's an example based on device bids. The same options apply to location, age, gender, parental, income, and audience bids. Click the alert for a list of recommendations.

You can apply the bid suggestions straight from the alert. Select the relevant rows and click **Apply bid adjustments**. Under **Bid adjustment suggestions settings**, you can also experiment with approaches and settings by clicking **Recalculate suggested bid adjustments** after each update. Once you're happy with the results, **apply the bid adjustments**.

{% hint style="success" %} To apply the same settings to all future alerts, click **Save customized.** To revert back to the default settings, click **Reset to default** at any time. Your new choices will be saved to your **Audit settings**. {% endhint %} ### Customizing your bid suggestions As with any alert, you can also [customize the settings](/tools/audit/how-to-customize-prebuilt-alerts) under **Audit** > **Audit settings** > **Prebuilt** > **Bid suggestions**. 1. **Select your goal:** increase clicks, increase conversions, target CPA, or target ROAS. If conversion tracking is enabled in your account, the default goal will be to increase conversions. 2. Set **maximum increase and decrease values** to avoid extreme bid adjustments. 3. Set **minimum thresholds** to ensure you only receive bid suggestions when there's enough data. Choose from impressions, clicks, or conversions, and a range of time frames. 4. To avoid frequent bid changes for the same segments, **set a minimum time frame** **between bid suggestions**. Adalysis records the date each bid adjustment was last changed (either within Adalysis itself or in Google Ads). 5. Define **how aggressive** you want your bid suggestions to be. 6. Choose whether to set **automatic bid changes** for the future. 7. **View other account settings**, where available, for comparison. {% hint style="success" %} Update your [global settings](/tools/audit/global-settings) with your preferences and apply them automatically to any accounts linked to Adalysis in the future. {% endhint %} # Keyword bid suggestions Alert name: Keyword bid suggestions For manual CPC campaigns, Adalysis will flag opportunities for more effective keyword bidding. If triggered, you'll see the alert on your **Audit alerts** screen. Click on it for a list of suggested bids and performance data. To apply the suggestions straight from the alert, select the relevant rows and click **Apply bid adjustments**.

Under **Bid suggestions settings**, you can also experiment with approaches and settings by clicking **Recalculate suggested bid adjustments** after each update. Once you're happy with the results, **apply the bid adjustments**. ### Default settings To compute the best bids, Adalysis considers multiple signals for each keyword: * quality score * lost search impression share due to rank * Google estimates for specific positions * search volume * performance history * your goals The default goal is to increase conversions. (If you're not tracking conversions in your account, your default bid strategy will be to increase clicks.) You can change the goal and other parameters in **Audit** > **Audit settings** > **Prebuilt** > **Bid suggestions**. ### Customizing your bid suggestions Here's how you can customize the calculations:

1. **Select your goal:** increase clicks, increase conversions, target CPA, or target ROAS. 2. Set **minimum and maximum bid limits,** either as a numerical value or using Google estimations for First page bid, Top of page bid, and First position bid. 3. Select the **date range** that should be analyzed for computing new bids. 4. Set **minimum thresholds** to ensure you only receive bid suggestions when there's enough data. Choose from impressions, clicks, or conversions. 5. To avoid frequent bid changes for the same keywords, set a **minimum time frame between bid updates**. Adalysis records the date each keyword bid was last changed (either within Adalysis or in Google Ads). 6. **Define how aggressive** you want your bid suggestions to be. 7. Choose whether to set **automatic bid changes** for the future. 8. **View other account settings**, where available, for comparison. {% hint style="success" %} Update your [global settings](/tools/audit/global-settings) with your preferences and apply them automatically to any accounts linked to Adalysis in the future. {% endhint %} # Keyword bids below the recommended minimum Alert names: Keywords below the first page bid, and Keyword below top of page bid Keywords with bids below the minimum required for first-page, top-of-page, or top-position visibility will get fewer impressions. Adalysis alerts you when keyword bids fall below the recommended level. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected keywords and suggested bids. Then, select the keywords you want to update and click **Apply bid change**.

### **Recalculating the suggested bids** By default, suggested keyword bid changes will be calculated to match the current first-page bid (or top of the page, or first position bid). 1. You can increase/decrease the bids in bulk to be x% higher or lower than the first-page bid. 2. You can also set a maximum limit for your new bids. 3. By switching the toggle, you can exclude keywords that are already above the threshold. After you've finished updating the settings, click **Recalculate bids** to refresh the bid suggestion list. Once you're happy with the bids, click **Apply bid change**. {% hint style="info" %} Adalysis calculates bid suggestions for all keywords, regardless of whether they are below the first-page bid (or top of the page, or first position bid) or above it. {% endhint %} ### **Changing bids in bulk** You can access the same tool under **Manage** > **Keywords** in the **Change bid** menu. Select the keywords you want to update and choose one of three options: * Set bid to First page bid * Set bid to Top of page bid * Set bid to First position bid Alternatively, choose **Change bid** to increase or decrease bids in bulk by a fixed amount or percentage (irrespective of the first page, top of the page, or top position thresholds).

# Bidding change review reminders Alerts: Bid change reviews at four different levels Adalysis tracks the last date a bid or bidding strategy changed. The system can then send you regular reminders to review their impact and ensure they improve performance. This includes: * Campaign bidding strategy changes * Ad group-level max CPC, target CPA or target ROAS changes * Keyword-level max CPC changes (in manual CPC campaigns) * Product group max CPC changes (in manual CPC campaigns) Once there's enough data for statistically significant conclusions, you'll see an alert on your **Audit alerts** screen. Click on it for a before-and-after performance comparison. You can then decide whether keep the changes or revert to a previous bid or bidding strategy.

{% hint style="warning" %} **Please consider** that performance changes, whether positive or negative, could also have been influenced by other changes during the same time period, e.g. new ad copy or campaign targeting changes. {% endhint %} ### Customizing your review reminders You can customize your reminders under **Audit** > **Audit settings** > **Prebuilt** > **Bid reviews**.

1. Choose a **time frame** for the review. 2. Change the **minimum thresholds** for triggering the reminder. 3. **View current results** before considering changes. # Bid suggestions for product groups Alert name: Product group bid suggestions For Shopping campaigns with manual CPC bidding, Adalysis will alert you to opportunities to optimize performance by changing your bids. You'll see the alert on your **Audit alerts** screen. Click it for detailed product group data and recommendations to increase or decrease bids. Then, select all or some product groups and click **Apply bid suggestions**.

Under **Bid suggestions settings**, you can also experiment with approaches and settings by clicking **Recalculate suggested bid adjustments** after each update. Once you're happy with the results, **apply bid suggestions**. ### Default settings To compute the best bids, Adalysis considers multiple signals for your product groups: * search impression share * search volume * benchmark CPC The default goal is to increase overall profits for your account. Go to **Audit** > **Audit settings** > **Prebuilt** > **Bid Suggestions** to change the goal and other criteria. ### **Customize your bid suggestion settings** Here's how you can customize the calculations:

1. **Select your goal:** increase conversions, conversion value, profit, or ROAS. 2. Set **max bid** limits, either as a percentage of the current bid or an absolute value. 3. Select the **date range** that should be analyzed for computing new bids. 4. Set **minimum thresholds** to ensure you only receive bid suggestions when there's enough data. Choose from impressions, clicks, or conversions. 5. To avoid frequent bid changes on the same product groups, set a **minimum time between bid suggestions**. 6. Define **how aggressive** you want your bid suggestions to be. 7. Choose whether to set **automatic bid changes** for the future. 8. **View other account settings**, where available, for comparison. {% hint style="success" %} To revert back to the default settings, click **Reset to default** at any time. {% endhint %} --- [Next Page](/llms-full.txt/1)