Convert ETAs to RSAs

Create responsive search ads in bulk based on your legacy ads

Responsive search ads (RSAs) became the default ad type in Google Ads in June 2022. Adalysis offers easy and intuitive tools that allow you to convert your legacy expanded text ads (ETAs) into RSAs. As you can no longer edit ETAs, this is the only way to update those ads.

Start on the Manage > Ads > Text ads screen and select the ETAs you want to convert. Choose Create RSAs from ETAs from Tools > Manage ads.

1

Additional assets

If your ETAs have less than three headlines or less than two descriptions, you can add the missing assets automatically. Google allows up to 30 characters per headline and 90 characters per description.

2

RSA format

Choose to pin all assets or skip pinning. You can also use both options at the same time. Add labels to make your new RSAs easy to filter.

If you select both of these options, two RSAs will be created for each ETA. They'll have identical assets, one fully pinned and one unpinned. Assign labels to each ad, so you can later compare their performance.