> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/manage/campaigns/campaign-settings.md).

# Campaign settings

Get insights and make updates in the same place

{% embed url="<https://www.youtube.com/watch?v=cRqmgZKwd2o>" %}

Adalysis gives you a clear overview of your campaigns so you can review and update settings in one place. Go to **Manage** > **Campaigns** > **Settings** to get started.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2Fl2ivHIdxoWck8mILE2WF%2F%7B890C7900-9440-4427-A6F2-22BFF51EF354%7D.png?alt=media&amp;token=2d69103f-3c01-4be5-ac75-4e3f1abef74b" alt=""><figcaption></figcaption></figure>

### Network

#### Campaigns that run on both the Search and Display networks&#x20;

Due to differences in user intent, running the same campaigns on both the Search and Display networks often leads to lower performance.

Adalysis offers a filter on the **Settings** page and a prebuilt audit alert for [network targeting](/tools/audit/prebuilt-alert-list/campaigns/network-targeting.md). This makes identifying affected campaigns fast.

#### Campaigns with underperforming search partner traffic

Adalysis helps you track performance differences between Google Search and Search Partners. If your Search Partners data is significantly worse, you'll see an [alert ](#campaigns-with-underperforming-search-partner-traffic)to disable the search partner network.

You can also use the prebuilt filter on the **Settings** page.&#x20;

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FlLjTvOlRBxiFzOwSS303%2Fimage.png?alt=media&amp;token=698cbfea-b6ae-4338-ab54-07826766400a" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
Click the **graph icon** for performance data and the option to disable Search partner traffic.
{% endhint %}

### Locations

User location targeting controls whether your ad is shown to:

1. Customers who are physically in your target location
2. Customers who are in your target location, as well as customers who express an interest in that location. For example, if Chicago is your target location, this could be a user from outside Chicago searching for *\[keyword] in Chicago*.

If Adalysis detects a significant difference in the CPA between these two customer groups, you'll see an [alert](/tools/audit/prebuilt-alert-list/campaigns/user-location-targeting.md) marked with a red circle. There's also a matching filter available on the **Settings** page.

Click a graph icon for a performance breakdown and to update your settings.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FxKQcR1I5LwGZ7T929jsw%2Fimage.png?alt=media&amp;token=83d0b4b1-3c27-4468-a15d-b6a3676d8f8e" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FwLntxomAQbeIu9RK8U4J%2Flocatio%20pop.png?alt=media&amp;token=c11a757b-c8af-4eb9-bd8f-3a2965830f5b" alt=""><figcaption></figcaption></figure>

### Bidding

Review your bid strategies and click the **calendar icons** to compare performance over time.

Adalysis records every bid strategy change, including the exact date. This lets you create before-and-after comparisons to see the impact of your changes. Google Ads doesn't track these dates, so you avoid manual tracking.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FMzTokrdcLiAMevAKzS8Y%2Fimage.png?alt=media&amp;token=8cd3ccdb-1954-441c-96a0-8c128b36767f" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
You can also schedule reminders to review bid strategy changes, based on a customizable [alert](/tools/audit/prebuilt-alert-list/bid-suggestions/bidding-change-review-reminders.md). Once triggered, you can find the alerts under **Audit** or directly on your **Settings** screen, marked as red circles.
{% endhint %}

### CPA and ROAS targets

Adalysis provides an overview of your bid strategies and their target CPA/ROAS, if defined.

If a campaign's bid strategy doesn't support defining a target, you can define a reference target. This reference target is local to Adalysis and isn't pushed to Google Ads.

You can then use all targets (defined in Google or reference targets) in Adalysis filters and custom alerts.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FKSOisV855NQiy1nSmPOy%2Fimage.png?alt=media&amp;token=7f856770-b167-44a4-90cd-2d6680c87edb" alt=""><figcaption></figcaption></figure>
