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  1. Manage
  2. Keywords

Build campaigns from keyword lists

Organize your keywords into structured ad groups

Last updated 1 month ago

Organize your keywords into relevant, structured ad groups with the Keyword Grouper. This tool makes working with large keyword lists quick and easy.

To start, go to Manage > Keywords > Utilities > Grouper.

  1. Paste your keyword list into the tool. You can use CSV or one keyword per line.

  2. Choose one or more match types. Then, specify your preferred ad group structure and match type distribution.

  3. Click Group Keywords. You can review the results and adjust your settings, if needed.

  4. Click Download Google Ads Editor CSV to export your ad groups and keywords. Alternatively, click Create ad groups and keywords to upload them directly to Google Ads. (For the second option, you can select the campaigns you want to add your data to and set default bids.)

Selecting a higher similarity level will result in more ad groups with highly specific, granular groupings. A lower similarity means broader ad groups with more keywords.