# Build campaigns from keyword lists

{% embed url="<https://www.youtube.com/watch?v=AoZuVbgJFUQ>" %}

![](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/1152642709/original/-Trct6OzgK7nFS0RvFVN7NcoVV3VzM6SOQ.png?1734425491)

Organize your keywords into relevant, structured ad groups with the Keyword Grouper. This tool makes working with large keyword lists quick and easy.

To start, go to **Manage** > **Keywords** > **Utilities** > **Grouper**.

1. Paste your keyword list into the tool. You can use CSV or one keyword per line.
2. Choose one or more match types. Then, specify your preferred ad group structure and match type distribution.
3. Click **Group Keywords**. You can review the results and adjust your settings, if needed.
4. Click **Download Google Ads Editor CSV** to export your ad groups and keywords. Alternatively, click **Create ad groups and keywords** to upload them directly to Google Ads. (For the second option, you can select the campaigns you want to add your data to and set default bids.)

{% hint style="info" %}
Selecting a higher similarity level will result in more ad groups with highly specific, granular groupings. A lower similarity means broader ad groups with more keywords.&#x20;
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