Match type changes

Save time and change keyword match types in bulk

Adalysis makes it easy to change keyword match types for hundreds of keywords at once. For example, if your phrase match keywords start to trigger irrelevant search queries due to changes at Google, you can change them to the exact match type in bulk.

1

Select your keywords

In the Manage > Keywords screen, filter and select the keywords you want to update. You can filter by match type, campaign, or other criteria to quickly pinpoint the relevant keywords.

2

Open the tool

In the Tools menu, choose Edit match type.

3

Choose your new match type

Choose a new match type for the keywords.

4

Pause or delete the original keyword

By default, the original keyword remains unchanged. You can choose to pause or delete it if necessary.

5

Avoid duplicates

Enable the option Skip creating the new keyword if it already exists in the campaign. This prevents duplicate keywords by scanning the campaign and skipping keywords already present in other ad groups.