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For the complete documentation index, see llms.txt. This page is also available as Markdown.

Negative keywords

Manage your negative keywords at the ad group, campaign, account, and list level

Edit and update your ad group, campaign, account and list level negatives under Manage > Keywords > Negatives.

  1. To edit negative keywords, hover and click on the pencil icon. You can modify the text, match type, and keyword URL.

  2. The Negative keyword migration tool lets you move keywords between levels, such as from an ad group to a campaign or a list.

  3. Delete keywords.

  4. Create new lists and change the campaigns that use them.

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