> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/manage/keywords/negative-keywords.md).

# Negative keywords

Manage your negative keywords at the ad group, campaign, account, and list level

Edit and update your ad group, campaign, account and list level negatives under **Manage** > **Keywords** > **Negatives**.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FSOZlvnJsaS9kxdlmZrou%2Fimage.png?alt=media&amp;token=94cc2b2f-ee6c-45b3-aa6d-99d87d104d87" alt=""><figcaption></figcaption></figure>

1. To edit negative keywords, hover and click on the pencil icon. You can modify the text, match type, and keyword URL.
2. The **Negative keyword migration** tool lets you move keywords between levels, such as from an ad group to a campaign or a list.
3. Delete keywords.
4. Create new lists and change the campaigns that use them.