Negative keywords
Manage your negative keywords at the ad group, campaign, account, and list level
Last updated
Manage your negative keywords at the ad group, campaign, account, and list level
Last updated
Manage your negatives under Manage > Keywords > Negatives. Here, you’ll find negatives at the ad group, campaign, account, and list level.
To edit negative keywords, hover and click on the pencil icon. You can modify the text or match type.
The Negative keyword migration tool lets you move keywords between levels, such as from an ad group to a campaign or a campaign list.
Delete keywords as needed.
Create new lists and change the campaigns that use them as needed.
