# Negative keywords

Manage your negatives under **Manage** > **Keywords** > **Negatives**. Here, you’ll find negatives at the ad group, campaign, account, and list level.

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You now have several options:

1. To edit negative keywords, hover and click on the pencil icon. You can modify the text, match type, and keyword URL.
2. The **Negative keyword migration** tool lets you move keywords between levels, such as from an ad group to a campaign or a campaign list.
3. Delete keywords.
4. Create new lists and change the campaigns that use them.