Negative keywords

Manage your negative keywords at the ad group, campaign, account, and list level

Manage your negatives under Manage > Keywords > Negatives. Here, you’ll find negatives at the ad group, campaign, account, and list level.

You now have several options:

  1. To edit negative keywords, hover and click on the pencil icon. You can modify the text, match type, and keyword URL.

  2. The Negative keyword migration tool lets you move keywords between levels, such as from an ad group to a campaign or a campaign list.

  3. Delete keywords.

  4. Create new lists and change the campaigns that use them.

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