> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/manage/landing-pages/analyze-your-landing-pages.md).

# Analyze your landing pages

Track and improve your landing page performance

Adalysis analyzes your landing pages to help you identify quality score issues, poor conversion performance, and unsuitable URLs selected automatically by Google.

{% hint style="info" %}
The landing page data covers the last 90 days.
{% endhint %}

## Final URLs

**Manage** > **Landing pages** > **Final URLs** provides a summary grouped by URL, showing how keyword quality scores correlate with landing page performance.

As an advertiser, this helps you to spot low quality scores affected by poor landing page experience. You can then choose a new landing page or improve the existing page content.

### Boost landing page experience to improve quality scores

Adalysis analyzes Google’s landing page experience ratings for each keyword (above average, average, and below average). It then groups them based on the target URL in the Google Ads account.

The breakdown helps you quickly identify which pages need the most improvement.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F3gnPgyGAL59Rl2GcIzoy%2Fimage.png?alt=media&amp;token=609f9398-a278-4626-9115-06c93f94d6b8" alt=""><figcaption></figcaption></figure>

A [prebuilt alert](/tools/audit/prebuilt-alert-list/landing-pages/landing-pages-that-need-improvement.md) and matching filter will flag landing pages when more than 50% of their impressions come from keywords with a below-average score.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FfTBEX0jrqHLPb31vUou8%2Fimage.png?alt=media&amp;token=a6a6c23c-f36e-4aa9-b031-98d1c4853727" alt="" width="449"><figcaption></figcaption></figure>

### Non-converting landing pages

Adalysis also offers a [prebuilt alert](/tools/audit/prebuilt-alert-list/landing-pages/landing-pages-with-poor-conversions.md) and matching filter for landing pages that aren’t converting well. You can customize them in the alert settings (**Audit** > **Audit settings** > **Prebuilt** > **Landing pages**).

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FqInsJwDNjFMAONcGAbO0%2Fimage.png?alt=media&amp;token=bb34481e-fbd1-4bac-8fde-7826ada5fbe4" alt="" width="563"><figcaption></figcaption></figure>

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FbhMRHfpjyznUBu0kqMHV%2Fimage.png?alt=media&amp;token=e9b14534-28a3-42ed-b733-2dcb77b59b7f" alt="" width="449"><figcaption></figcaption></figure>

### PageSpeed Insights

The mobile and desktop icons in the **Page speed** column open a new window with the PageSpeed Insights test results for your URL. Use these insights to identify and resolve page speed issues that may impact user experience and landing page performance.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FZuIdzN990zUoEnHYOT7A%2Fimage.png?alt=media&amp;token=235745f1-4913-4fbb-b45a-f6cf91a5ac7f" alt=""><figcaption></figcaption></figure>

## **Automatically selected URLs**

**Manage** > **Landing pages** > **Automatic** analyzes the URLs Google selects automatically in PMax, AI Max, and DSA campaigns.

Use the analysis to exclude underperforming URLs, stopping Google from using them again in the future.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FtGzzp28faBWRgxKhScwb%2Fimage.png?alt=media&amp;token=1fffdfe2-4b04-4516-bed1-d8120fa805ea" alt="" width="553"><figcaption></figcaption></figure>
