Ctrlk
For the complete documentation index, see llms.txt. This page is also available as Markdown.

Tutorial: Keyword mining

Streamline your search term analysis with alerts and automation

Adalysis makes it easy to automate your search term analysis. This guide covers the most important search term alerts, and how to use them effectively.

The Search term alerts

There are three key alerts, which can be customized to suit your account:

  1. Search terms to add as keywords

  2. Search terms to add as negative keywords

For example, if you have a strict CPA target, you can update your settings with:

  • A minimum number of conversions

  • Your CPA target

  • An auto resolve that adds new keywords in exact match

This means you'll only get alerts that are relevant to your account goals, as well as a fully automated workflow.

  1. Duplicate search terms

Duplicate search terms happen when the same query is matched to severa; ad groups. This reduces your control over which ads are shown and splits performance data.

To fix the duplicates, identify the best-performing ad group for the query. Then add negative keywords to the other ad groups so traffic is routed to the most relevant place. You can do this straight from the audit alert:

The Search terms screen

You can find filters matching the alerts in Manage > Search terms. This alternative workflow lets you choose an ad group when adding top-performing terms as keywords.

Simply load the Potential positive keyword filter, select one or more search terms, and choose Add as keyword. (Or Add as negative keyword.)

We recommend adding new keywords as exact match based on this recent data study.

Create custom alerts for deeper insights

For example, you might create an alert for high-volume but expensive search terms:

  • More than a set number of conversions (for example, 5+)

  • CPA above your target

  • Not already added as an exact match keyword

Combining a prebuilt and custom alert means you can automatically add search terms under your CPA as keywords. You can also review more expensive terms through your custom alert.

Further reading

Last updated