Data refresh frequency

Learn how often your data is updated and how to run manual updates

Daily refresh

Adalysis updates its data daily, at around 4 am in the account's time zone. This happens regardless of whether it's a weekend or holiday.

Accounts marked with a red icon on the Audit & budget or Performance views are inaccessible and aren't refreshed. You can reconnect them with one click.

Weekly refresh

The data for keywords, search terms, and landing pages is updated once a week by default.

However, you can refresh your data for these categories anytime by clicking the Last update button in the Manage screen for each of those categories.