# Ongoing optimization

There are many ways Adalysis can help you scale your PPC campaigns, but we recommend starting with these core features:

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Audit &#x26; rule engine</strong></td><td>Get started fast with 100+ prebuilt alerts or add your own custom alerts<br></td><td></td><td><a href="/pages/Ovft6uPAay7V9PzzsLAs">/pages/Ovft6uPAay7V9PzzsLAs</a></td></tr><tr><td><strong>Performance monitoring &#x26; analysis</strong> </td><td>Track key performance indicators (KPIs) and quickly identify the root cause of trends</td><td></td><td><a href="/pages/CDifc6EawPTetOpDIS02">/pages/CDifc6EawPTetOpDIS02</a></td></tr><tr><td><strong>Budget management</strong></td><td>Manage your budgets, track pacing, and identify hidden opportunities<br></td><td></td><td><a href="/pages/o2RrOdzuMim4rkt9v3eV">/pages/o2RrOdzuMim4rkt9v3eV</a></td></tr></tbody></table>

## How PPC managers use Adalysis

Adalysis offers many other tools. Please explore the options below based on your goals.

<details>

<summary>Dig deeper into performance trends</summary>

[Visualize trends with the Performance Analyzer](/tools/performance/root-cause-analysis-with-the-performance-analyzer.md)

[Visualize location performance across campaign sets](/tools/performance/segments/geo-heatmap.md)

[Focus your spend on high-performing times](/tools/performance/segments/hour-of-the-week.md)

</details>

<details>

<summary>Refine your keywords and search terms</summary>

[Control your search terms at scale](/manage/search-terms/search-terms-and-n-grams.md)

[Gain new insights through n-gram analysis](https://docs.adalysis.com/manage/search-terms/search-terms-and-n-grams#n-gram-analysis)

[Automate your match type analysis](/manage/keywords/overview.md)

[Manage your negatives](/manage/keywords/negative-keywords.md)

</details>

<details>

<summary>Boost your quality score</summary>

[Adalysis offers aggregate quality score data and automated analysis](/tools/quality-score/boost-your-quality-score.md)

[Track and improve your landing page performance](/manage/landing-pages/analyze-your-landing-pages.md)

</details>

<details>

<summary>Optimize your Performance Max campaigns</summary>

[Analyze and edit your asset groups](https://docs.adalysis.com/manage/campaigns/performance-max-optimization#analyze-and-edit-your-asset-groups)

[Manage your PMax search term and negatives](/manage/search-terms/pmax-search-terms.md)

[View and exclude PMax placements](/manage/placements/pmax.md)

</details>

<details>

<summary>Test and improve your ads</summary>

[ A/B test your RSAs](/manage/ads/rsas/a-b-testing-of-rsas.md)

[Gain new insights with automated ad testing](/tools/ad-testing.md)

[Create, edit, delete, and pin your ads in bulk](/manage/ads.md)

[Manage your RSA assets](/manage/ads/rsas/manage-your-rsa-assets.md)

</details>

<details>

<summary>Optimize your bidding</summary>

[Make smart decisions faster with integrated analysis](/tools/bidding/overview.md)

</details>

<details>

<summary>Build new campaigns</summary>

Build campaigns either from [a CSV file](/manage/campaigns/build-campaigns-from-csv-files.md) or a [keyword list](https://docs.adalysis.com/manage/keywords/build-campaigns-from-keyword-lists).

</details>

<details>

<summary>Optimize your campaign settings</summary>

[Get insights and make updates in the same place](/manage/campaigns/campaign-settings.md)

</details>

<details>

<summary>Automate your reporting</summary>

[Save time and communicate your insights effectively](/tools/reporting/automate-your-reporting.md)

</details>

<details>

<summary>Manage your placements</summary>

[Manage your placements and exclusions with smart tools](/manage/placements/optimize-your-placements.md)

</details>


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