Workflows

From quick wins to deep audits, Adalysis has you covered

When managing a Google Ads account, there are key tasks you'll return to regularly. Adalysis helps you tackle them with comprehensive tools and insights.

Fix an account setup or performance issue

Identify the root cause of a performance change

Use the Performance Analyzer to identify the root cause of performance changes (down to the keyword level).

Tip: Use performance monitors to receive alerts when a performance trend needs your attention

Fix an issue reported by the alerts

Almost all alerts generated by Adalysis can be fixed directly within the app. This includes creating and editing ads, keywords, and more. It's a fast and intuitive alternative to Google Ads. Find out more

Analyze your impression share to find conversion opportunities

Review your impression share loss due to budget or rank to work out how to get more conversions from your current keywords.

Audits for better health and performance

General account audits: uncover hidden issues, identify ways to boost performance, and acquire more conversions at a lower price

• Adalysis offers 100+ prebuilt alerts that check for all the most common issues. Customize the alerts and add your own checks. Explore now

• Audit your impression share data to find potential opportunities.

• Audit your campaign settings for consistency and effective bidding strategies.

• Audit your locations and hour of the week trends for potential bid adjustments. Review and adjust your prebuilt bidding alerts for other segments like device, demographics, and more.

• For manual bidding, audit your keyword bids with the keyword bid suggestion alerts.

• Audit your quality score with aggregate data and automated analysis.

Ensure efficient budget allocation and spend

Audit each campaign’s lost impression share due to budget. Then, reallocate the budget more efficiently with the allocation tools.

Refine your account structure

Improve your ad copy to replace ineffective ads and test variations

• Explore the wide range of ad copy tools

• Create ads using AI suggestions

• Edit ads

• Test ads

• Prebuilt alerts for monitoring ad performance

Refine your keywords to target relevant search terms

Put your keyword mining on autopilot with Adalysis:

• Review and customize the prebuilt alerts for monitoring keywords and search terms.

• Enable the automatic actions for new keyword suggestions and new negative keyword suggestions.

• Include your search term n-gram alerts for more keyword strategy insights.

Adalysis also offers tools to create, edit, and move keywords.

Control your search terms

• Control your search terms and n-grams

• Manage search term overlap (PMax and Search)

• Manage duplicate search terms

Build a new campaign

Build campaigns either from a CSV file or a keyword list.