# Workflows

When managing a Google Ads account, there are key tasks you'll return to regularly. Adalysis helps you tackle them with comprehensive tools and insights.

### Fix an account setup or performance issue

<details>

<summary>Identify the root cause of a performance change</summary>

Use the [Performance Analyzer](https://docs.adalysis.com/tools/performance/root-cause-analysis-the-performance-analyzer) to identify the root cause of performance changes (down to the keyword level).

*Tip: Use* [*performance monitors*](https://docs.adalysis.com/tools/performance/kpi-monitoring) *to receive alerts when a performance trend needs your attention*

</details>

<details>

<summary>Fix an issue reported by the alerts</summary>

Almost all alerts generated by Adalysis can be fixed directly within the app. This includes creating and editing ads, keywords, and more. It's a fast and intuitive alternative to Google Ads. [Find out more](/tools/audit/prebuilt-alert-list.md)

</details>

<details>

<summary>Analyze your impression share to find conversion opportunities</summary>

Review your [impression share](/tools/performance/impression-share-analysis.md) loss due to budget or rank to work out how to get more conversions from your current keywords.

</details>

### Audits for better health and performance

<details>

<summary>General account audits: uncover hidden issues, identify ways to boost performance, and acquire more conversions at a lower price</summary>

* Adalysis offers 100+ prebuilt alerts that check for all the most common issues. Customize the alerts and add your own checks. [Explore now](/tools/audit/audit-overview.md)
* Audit your [impression share data](https://docs.adalysis.com/tools/performance/performance-overview) to find potential opportunities.
* Audit your [campaign settings](/manage/campaigns/campaign-settings.md) for consistency and effective bidding strategies.&#x20;
* Audit your [locations ](/tools/performance/segments/geo-heatmap.md)and [hour of the week](/tools/performance/segments/hour-of-the-week.md) trends for potential bid adjustments. Review and adjust your [prebuilt bidding alerts](/tools/audit/prebuilt-alert-list/bid-suggestions/bid-suggestion-alerts.md) for other segments like device, demographics, and more.&#x20;
* For manual bidding, audit your keyword bids with the [keyword bid suggestion ](/tools/audit/prebuilt-alert-list/bid-suggestions/keyword-bid-suggestions.md)alerts.
* Audit your [quality score](/tools/quality-score/boost-your-quality-score.md) with aggregate data and automated analysis.

</details>

<details>

<summary>Ensure efficient budget allocation and spend</summary>

[Audit](https://docs.adalysis.com/tools/budget/insights/budget-boost-alerts) each campaign’s lost impression share due to budget. Then, reallocate the budget more efficiently with the [allocation tools](https://docs.adalysis.com/tools/budget/automation#budget-allocation).

</details>

### Refine your account structure

<details>

<summary>Improve your ad copy to replace ineffective ads and test variations</summary>

* Explore the wide range of [ad copy tools](/manage/ads.md)
* [Create ads using AI suggestions](https://docs.adalysis.com/manage/ads/rsas/overview#ai-a-d-copy-suggestions-for-rsas)
* [Edit ads](https://docs.adalysis.com/manage/ads/rsas/overview#edit-delete-or-pin-assets-in-bulk)
* [Test ads](/tools/ad-testing.md)
* [Prebuilt alerts for monitoring ad performance](/tools/audit/prebuilt-alert-list/ads.md)

</details>

<details>

<summary>Refine your keywords to target relevant search terms</summary>

Put your keyword mining on autopilot with Adalysis:

* Review and customize the prebuilt alerts for monitoring [keywords ](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/keywords)and [search terms](/tools/audit/prebuilt-alert-list/search-terms.md).
* Enable the [automatic actions](https://docs.adalysis.com/tools/audit/automatic-actions) for [new keyword suggestions](/tools/audit/prebuilt-alert-list/search-terms/new-keywords-from-search-terms.md) and [new negative keyword suggestions](/tools/audit/prebuilt-alert-list/search-terms/negative-keywords-from-search-terms.md).
* Include your search term [n-gram alerts](https://docs.adalysis.com/manage/search-terms/search-terms-and-n-grams#n-gram-analysis) for more keyword strategy insights.

Adalysis also offers tools to create, edit, and [move keywords](https://docs.adalysis.com/manage/keywords/overview#keyword-restructuring).

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<details>

<summary>Control your search terms</summary>

* [Control your search terms and n-grams](https://docs.adalysis.com/manage/search-terms/search-terms-and-n-grams)
* [Manage search term overlap](https://docs.adalysis.com/manage/search-terms/pmax-search-terms#search-term-overlap) (PMax and Search)
* [Manage duplicate search terms](/tools/audit/prebuilt-alert-list/search-terms/duplicate-search-terms.md)

</details>

<details>

<summary>Build a new campaign</summary>

Build campaigns either from [a CSV file](/manage/campaigns/build-campaigns-from-csv-files.md) or a [keyword list](https://docs.adalysis.com/manage/keywords/build-campaigns-from-keyword-lists).

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