> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/product/billing.md).

# Billing

Everything you need to know about payments

Your Adalysis account has one subscription, held by its **Owner**. It covers every Google Ads, Microsoft Advertising and Meta login connected to the account.

To open billing, click the **Adalysis account** tile at the top of the rail on the left, then **Billing**. Only the Owner sees this page. Admins and team members don't.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FlYVaAwtRxXr4U1HXJJ3G%2FGP-01.png?alt=media" alt="The Billing page during a free trial"><figcaption></figcaption></figure>

## How your plan is chosen

Your plan depends on your **monthly ad spend**: the total spent last month by every login in your Adalysis account. The Billing page shows each login's spend, the total, and the plan that matches it. For example, "up to $50k ad spend a month".

If your spend is above our largest plan, contact support for a custom plan.

## Subscribing

1. Open **Billing**.
2. Choose your **Currency**: USD or EUR. If you've subscribed before, your previous currency is used.
3. Click **Subscribe** and complete the checkout.

When the payment is confirmed, the page shows **Subscribed**. If it says "Almost there", the payment is still being confirmed. Your subscription will show within a few minutes.

## How your plan changes

Your plan follows your ad spend, so you never need to change it yourself.

* **At renewal:** five days before your subscription renews, Adalysis checks your spend. If it has dropped into a lower plan, you move down. If it's more than 10% above your current plan's limit, you move up. The change applies at the renewal.
* **When you link more ad accounts:** if the accounts you're importing would take your spend more than 10% above your plan's limit, Adalysis asks you to confirm before it links them. Click **Upgrade and link** to upgrade right away. The difference for the rest of the current billing period is invoiced now, prorated. If you're still in a subscription trial, nothing is charged until the trial ends. When a team member links the accounts, the Owner is emailed about the upgrade.
* Plans never move down when you link or remove accounts. Downgrades only happen at renewal.
* Custom plans are never changed automatically.

## Free trial

New Adalysis accounts get a **30-day free trial**. You don't need a card. On **Overview**, a banner shows how many days are left, with a **Subscribe** link for the Owner.

A free trial needs at least one connected login with enough recent ad spend. If a login's first import is refused because its spend is too low, it's disconnected again, so it doesn't stay half-connected.

When the trial ends without a subscription, your logins and their data are kept, but you can't open the ad accounts until you subscribe.

## Related pages

* [Invoices & payments](/product/billing/invoices-and-payments.md)
* [Account cancellation](/product/billing/account-cancellation.md)
* [Your account structure](/onboarding/getting-started/core-account-settings/your-account-structure.md)
