Inside Adalysis

Weekly quick wins and tips

Welcome back to Inside Adalysis, the content series that helps you get more from your subscription. Here's the third edition:

48% of PPC advertisers still track budgets manually. That’s a lot of spreadsheets.

Let's say your account has budget segments for location, product, brand, and campaign type. Tracking total spend can get complicated fast. And since Google can spend 2x your daily budget, it’s easy to run out halfway through the month.

Budget automation can feel risky. Budget pacing is different. It’s view-only, so nothing changes in your account.

Once your budgets are set, you can:

• See pacing at a glance

• Forecast spend and performance

• Get recommendations for where to shift budget

• Get spend and pacing alerts

• Unlock more budget features

1) Set your account target

Set an individual account target under Budgets > Manage.

More about account targets

2) Organize campaigns into budget groups

Group campaigns under Budgets > Budget groups. Make sure to choose Pacing if you don't want automatic changes.

More about budget groups

3) Upload your monthly budgets in bulk

On the Audit & budget or the Budget groups screen, download the budget template. Enter your budgets for up to three months and upload your list in .CSV format.

More about bulk updates

Catch up on older editions of Inside Adalysis

• Better search term alerts: all signal, no noise

• The fastest way to catch performance issues