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Ditch your budget trackers for good
Get started with automated budget pacing
48% of PPC advertisers still track budgets manually. That’s a lot of spreadsheets.
Let's say your account has budget segments for location, product, brand, and campaign type. Tracking total spend can get complicated fast. And since Google can spend 2x your daily budget, it’s easy to run out halfway through the month.
Budget automation can feel risky. Budget pacing is different. It’s view-only, so nothing changes in your account.
Once your budgets are set, you can:
See pacing at a glance
Forecast spend and performance
Get recommendations for where to shift budget
Get spend and pacing alerts
Unlock more budget features
1) Set your account target
Set an individual account target under Budgets > Manage.
On the Audit & budget or the Budget groups screen, download the budget template. Enter your budgets for up to three months and upload your list in .CSV format.
