The fastest way to catch performance issues

Copy and adapt five popular performance monitors templates

Performance monitors help you track trends and spot significant changes fast. We strongly recommend customizing them for your account and campaigns.

Here are five popular performance monitors, ready for you to adapt for your campaigns:

Minimum ROAS targets

This monitor alerts you if your account drops below your minimum ROAS target. Some teams use multiple alerts of this type for changes in scope, such as monitoring brand and non-brand campaigns separately.

What you need to customize:

• Your minimum ROAS target

• Optional: A minimum value for smaller ecommerce accounts

ROAS trends

This monitor alerts you to declining ROAS trends in your account, so you can take action quickly.

What you need to customize:

• The percentage drop you want to monitor

• Optional: A minimum number of conversions or conversion value

Maximum CPA targets

This monitor alerts you if your account goes above your maximum CPA target. Some teams use multiple alerts of this type for changes in scope:

• Account-level

• Brand campaigns

• Non-brand campaigns

What you need to customize:

• Your maximum CPA target

• Optional: A minimum number of conversions

Brand impression share

This monitor alerts you if the impression share for your brand terms drops below a particular threshold. This is useful if you have impression share targets.

What you need to customize:

• Add your impression share target

• Choose between search impression share and top impression share

• Monitoring scope: If you have several brand campaigns, label them as 'Brand' and choose ‘Campaigns with labels’. For single brand campaigns, select ‘Campaign name’

• The review period (‘during’): Large brands often monitor 1-3 days; smaller brands choose 7-14 days

• Optional: Add a minimum impression threshold

Rising CPAs

This monitor alerts you if your CPAs are increasing, so you can take action quickly. Some teams use multiple alerts of this type for changes in scope:

• Account-level

• Brand campaigns

• Non-brand campaigns

What you need to customize:

• The percentage increase you want to monitor

• Optional: A minimum number of conversions

Scope refers to the areas of your account you want to monitor: whole account, campaign types, or individual campaigns by name. You can also label your campaigns and monitor campaign sets, such as brand or non-brand.

If you'd like a refresher on setting up performance monitors, head to:

​How to create & edit performance monitors