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    • Product updates
      • Q2 2025
      • Q1 2025
      • Q4 2024
      • Q3 2024
      • Q2 2024
      • Q1 2024
      • Unveiling the new Adalysis interface
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On this page
  • 25th March
  • 1 - New target budget alerts
  • 2 - Refreshed budget screens
  • 28th Feb
  • 1- Frequency options for custom alerts
  • 26th Jan
  • 1 - Keyword Mixer
  • 2 - Unveiling the new Adalysis interface
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  1. product
  2. Product updates

Q1 2025

Product updates from Q1 2025

Last updated 1 month ago

25th March

1 - New target budget alerts

You can now monitor your target monthly spend and pacing with two new alerts

In the Budget > Track screen you will now see the below spend and pacing features:

Spend alerts: let you know when you've spent a specified percentage of your monthly budget. Spend is monitored on an hourly basis.

Spend alert example

Your monthly budget is $1000 and your spend alert is set for 80%. When your account has spent $800, you'll receive a notification.

Pacing alerts (new feature): monitors your spend compared to the proportion of the target budget you expect to spend. Spend is monitored on a daily basis.

Pacing alert example

Your monthly budget is $1000, so you would expect to spend $500 by day 15. Your overpacing alert is set for 10% more than your target budget by day 15.

You'll receive a notification if you've spent over $550 by day 15 of the month.

You're also now able to dismiss the target budget alerts.

2 - Refreshed budget screens

We've also refreshed the Budget > Manage screen layout and features:

28th Feb

1- Frequency options for custom alerts

This means that if your alert is associated with an automatic action, you can control when it's executed. For example, you may not want your budget to be updated on a daily basis.

The frequency of prebuilt alerts can't be changed.

26th Jan

1 - Keyword Mixer

The Keyword Mixer is now available under Manage > Keywords > Utilities > Mixer. With this tool, you can create keywords from word lists and change match types in bulk.

2 - Unveiling the new Adalysis interface

We’re excited to introduce the redesigned Adalysis user interface. Shaped by user feedback, it features an improved navigation and a cleaner workspace.

You can now choose how often run, as well as on which day of the week or month.

Find out .

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