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Q1 2025

Product updates in January - March 2025

March 25

1 - New target budget alerts

You can now monitor your target monthly spend and pacing with two new alerts

In the Budget > Track screen you will now see the below spend and pacing features:

Spend alerts: let you know when you've spent a specified percentage of your monthly budget. Spend is monitored on an hourly basis.

Spend alert example

Your monthly budget is $1000 and your spend alert is set for 80%. When your account has spent $800, you'll receive a notification.

Pacing alerts (new feature): monitors your spend compared to the proportion of the target budget you expect to spend. Spend is monitored on a daily basis.

Pacing alert example

Your monthly budget is $1000, so you would expect to spend $500 by day 15. Your overpacing alert is set for 10% more than your target budget by day 15.

You'll receive a notification if you've spent over $550 by day 15 of the month.

You're also now able to dismiss the target budget alerts.

2 - Refreshed budget screens

We've also refreshed the Budget > Manage screen layout and features:

Feb 28

1 - Frequency options for custom alerts

You can now choose how often custom alerts run, as well as on which day of the week or month.

This means that if your alert is associated with an automatic action, you can control when it's executed. For example, you may not want your budget to be updated on a daily basis.

The frequency of prebuilt alerts can't be changed.

Jan 26

1 - Keyword Mixer

The Keyword Mixer is now available under Manage > Keywords > Utilities > Mixer. With this tool, you can create keywords from word lists and change match types in bulk.

2 - Unveiling the new Adalysis interface

We’re excited to introduce the redesigned Adalysis user interface. Shaped by user feedback, it features an improved navigation and a cleaner workspace.

Find out more.

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