Ad testing confidence

What is test confidence?

Test confidence is an indicator of how sure Adalysis is about the accuracy of the test result. The higher the confidence, the more certain you can be about your winning ad.

Adalysis produces statistically significant test results with five confidence levels: 80%, 85%, 90%, 95% and 99%. This gives you the flexibility of making decisions at any point.

Test confidence is based on thresholds. For example, you can set Adalysis to only produce test results with a 99% confidence level by setting the threshold confidence to 99%. See ad testing thresholds for more details.