> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/ad-testing/faqs/performance-boost-projections.md).
# Performance boost projections
**Performance boost projections** help you understand the impact of pausing a losing ad. For every test result, Adalysis calculates the potential change if the losing ad is paused or deleted.
The performance change is calculated for five metrics: clicks, conversions, cost, CPA, and total conversion value. The boost projection is shown in two places under **Ad testing**:
### **For each test result**
To see individual test results, click on any ad group name in the ad testing section.
### **Aggregate account or campaign data**
Adalysis also aggregates performance boost data at the account or campaign level for single ad group tests.
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