> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/ad-testing/faqs/performance-boost-projections.md).

# Performance boost projections

Understand the impact of pausing a losing ad without manual analysis

**Performance boost projections** help you understand the impact of pausing a losing ad. For every test result, Adalysis calculates the potential change if the losing ad is paused or deleted.

The performance change is calculated for five metrics: clicks, conversions, cost, CPA, and total conversion value. The boost projection is shown in two places under **Ad testing**:

### **For each test result**

To see individual test results, click on any ad group name in the ad testing section.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FUEz2iMoF5JvHYRGRll8A%2Find%20test%20res.png?alt=media&amp;token=d200809b-ea0c-48b1-ade2-359543554cc8" alt="" width="563"><figcaption></figcaption></figure>

### **Aggregate account or campaign data**

Adalysis also aggregates performance boost data at the account or campaign level for single ad group tests.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FR7KwF5VwXs96y1Cv71kN%2Fimage.png?alt=media&amp;token=b987f635-5768-4e69-b409-608153ac3fde" alt=""><figcaption></figcaption></figure>