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Performance boost projections

Understand the impact of pausing a losing ad without manual analysis

Last updated 28 days ago

Performance boost projections help you understand the impact of pausing a losing ad. For every test result, Adalysis calculates the potential change if the losing ad is paused or deleted.

The performance change is calculated for five metrics: clicks, conversions, cost, CPA, and total conversion value. The boost projection is shown in two places under Ad testing:

For each test result

To see individual test results, click on any ad group name in the ad testing section.

Aggregate account or campaign data

Adalysis also aggregates performance boost data at the account or campaign level for single ad group tests.