Testing RSA assets

Split-test RSA asset(s) to compare how they perform

RSA asset testing helps you to compare how well specific messages perform.

Go to Ad testing > Multi ad group > RSA:

1. Select your campaigns and the date range for this test.
2. Specify the asset type and any pinning setings.
3. Specify the asset pattern you want to test. Patterns can be whole text, or use wildcards (e.g. Find a plumber in *). Click the icon to see the top 20 RSA assets (by cost) across your chosen set of campaigns.

If you want Adalysis to run this test automatically every day, click Save & run this test daily. The test will then appear in the Automated test definitions tab and the daily test results will appear under Automated test results.

How the asset pattern matching works

Asset pattern	How asset text is matched to the pattern
abc	abc is exactly as is.
* abc	abc is at the end of the text.
abc *	abc is at the beginning of the text.
abc * xyz	abc is at beginning and xyz at end.
* abc * xyz	abc is anywhere before xyz which is at end.
abc * xyz *	abc is at beginning. xyz anywhere after abc.