Custom alerts

Define custom alerts using the rule engine

Create your own custom alerts using the flexible rule engine under Audit > Settings. For example, you may want to create a custom alert to flag keywords with a CPC or CPA above your target value, or ad groups with significantly higher ROAS than others in the same campaign.

Creating a custom alert

Start on the Audit > Settings screen.

Alerts are grouped around entities used in Google Ads (such as campaigns, ad groups, and keywords). Choose the entity you want to create an alert for and click Add new custom alert to define your criteria.

Click Save and you can choose to create this custom alert for other accounts at the same time.

You can also enable automatic actions for selected custom alerts.

Viewing triggered custom alerts

When your alert is triggered, you'll be notified in the Custom alerts column of your Accounts overview. Click the column header to sort by the number of alerts.

You can also see custom alerts on your Audit > Alerts screen.

Popular custom alerts from Adalysis customers

Here are a few of the most common custom alerts on the platform:

• Campaign CPA or ROAS is trending in the wrong direction

• Budget increase when performance threshold crossed

• Keywords not meeting minimum performance thresholds