How to create custom alerts

Define your own custom alerts

Create your own custom alerts with Adalysis. For example, you may want to create an alert to flag keywords with a CPC or CPA above your target, or ad groups with significantly higher ROAS than others in the same campaign.

Creating a custom alert

Start on Audit > Audit settings > Custom. Select the alert type you need and add your criteria.

Select Apply these settings... to save your alert automatically to any new accounts you link to Adalysis in the future.

Click Save and choose whether to create this alert for other existing accounts at the same time.

Viewing triggered custom alerts

You can view triggered custom alerts on your Audit & budget screen. Click the column header to sort by the number of alerts.

You can also see custom alerts on your Audit screen.

Popular custom alerts from Adalysis customers

Here are a few of the most common custom alerts on the platform:

• Campaign CPA or ROAS is trending in the wrong direction

• Budget increase when performance threshold crossed

• Keywords not meeting minimum performance thresholds