How to create custom alerts
Define your own custom alerts
Create your own custom alerts with Adalysis. For example, you may want to create an alert to flag keywords with a CPC or CPA above your target, or ad groups with significantly higher ROAS than others in the same campaign.
Start from a template
Not sure where to start? Adalysis has prebuilt templates for the most common custom alerts, from campaigns spending without conversions to search terms worth adding as keywords.
Go to Audit > Audit settings > Custom.
Click Create new alert for and choose what you want to monitor, e.g. Keywords.
In the Create custom alert window, click the template link.
Browse the templates. Each one shows its conditions, date range and frequency.
Click Copy & edit next to the template you want.
The name, conditions, date range and frequency are filled in for you. You can change any of them before you save.
Values marked (adjust) are placeholder amounts, rates or text, e.g. a cost threshold or "Black Friday". Update them to suit the account after copying.
Some templates also show a Suggested auto resolve, e.g. Pause or Add as exact match keyword. This is a recommendation only, so you'll need to set it up yourself if you want to use it.
Saving works in the same way as any other custom alert (see below).
See the full list of custom alert templates.
Creating a custom alert
Start on Audit > Audit settings > Custom. Select the alert type you need and add your criteria.
Select Apply these settings... to save your alert automatically to any new accounts you link to Adalysis in the future.
Click Save and choose whether to create this alert for other existing accounts at the same time.
Viewing triggered custom alerts
You can view triggered custom alerts on your Audit & budget screen. Click the column header to sort by the number of alerts.
You can also see custom alerts on your Audit screen.
Popular custom alerts
Here are a few of the most common custom alerts on the platform. You'll find all of these as templates:
Campaign CPA above target, or ROAS below target
Converting campaigns limited by budget
Keywords spending with no conversions
Converting search terms not yet added as keywords
See the full list of custom alert templates.
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