How to create custom alerts

Define your own alerts using the rule engine

Create your own custom alerts using the Adalysis rule engine.

For example, you may want to create an alert to flag keywords with a CPC or CPA above your target, or ad groups with significantly higher ROAS than others in the same campaign.

Creating a custom alert

Start on Audit > Custom audit settings.

Click Save and you can choose to create this alert for other accounts at the same time.

You can also enable automatic actions for select custom alerts.

Viewing triggered custom alerts

You can view triggered custom alerts on your Accounts overview. Click the column header to sort by the number of alerts.

You can also see custom alerts on your Audit screen.

Popular custom alerts from Adalysis customers

Here are a few of the most common custom alerts on the platform:

• Campaign CPA or ROAS is trending in the wrong direction

• Budget increase when performance threshold crossed

• Keywords not meeting minimum performance thresholds