Custom alert templates
The full list of prebuilt custom alert templates
Use these templates as a starting point for your own custom alerts. You can edit every condition before you save.
Unless stated otherwise, templates use the Last 30 days. Search term and placement templates use the Last 90 days. Landing page templates always use the last 90 days.
Templates marked (Google Ads only) aren't available for Microsoft Advertising accounts. Values marked (adjust) are placeholders to update for each account.
Campaigns
Spending with no conversions
Cost > 2 × Target CPA; Conversions < 1
Once a week
CPA above target
Cost / conv. > 1.3 × Target CPA; Conversions > 10
Once a week
ROAS below target
Conv. value / cost < 0.7 × Target ROAS; Conversions > 10
Once a week
Beating CPA target but budget-limited
Cost / conv. < 0.7 × Target CPA; Conversions > 10; Search lost IS (budget) > 10%
Once every 2 weeks
Converting campaign limited by budget
Search campaigns; Search lost IS (budget) > 20%; Conversions > 10 (last 14 days)
Once a week
Losing impression share to ad rank
Search campaigns; Search lost IS (rank) > 40%; Impressions > 1,000
Once a week
Low top-of-page visibility (Google Ads only)
Search campaigns; Impr. (top) % < 40%; Impressions > 1,000
Once every 2 weeks
Ad groups
CPA well above campaign average
Cost / conv. > 1.5 × campaign Cost / conv.; Conversions > 5
Once a week
ROAS well below campaign average
Conv. value / cost < 0.6 × campaign Conv. value / cost; Conversions > 5
Once a week
Conversion rate well below campaign average
Conv. rate < 0.5 × campaign Conv. rate; Clicks > 200
Once every 2 weeks
CTR well below campaign average
Search campaigns; CTR < 0.6 × campaign CTR; Impressions > 1,000
Once every 2 weeks
Text ads
CTR well below ad group average
CTR < 0.7 × ad group CTR; Impressions > 1,000
Once every 2 weeks
Conversion rate well below ad group average
Conv. rate < 0.6 × ad group Conv. rate; Clicks > 300
Once every 2 weeks
Ad spending with no conversions
Cost > 1.5 × campaign Cost / conv.; Conversions < 1; Clicks > 50
Once a week
RSA assets
Auto-created assets serving
Asset source: Automatically created; Impressions > 100
Once a week
Headline with low CTR
Headlines; Impressions > 5,000; CTR < 2% (adjust)
Once every 2 weeks
Asset spending with no conversions
Cost > 100 (adjust); Conversions < 1
Once a week
Assets mentioning an expired offer
Asset text contains "Black Friday" (adjust); Impressions > 0 (last 7 days)
Once a week
Keywords
Keyword spending with no conversions
Cost > 2 × campaign Cost / conv.; Conversions < 1; Clicks > 30
Pause
CPA well above ad group
Cost / conv. > 1.5 × ad group Cost / conv.; Conversions > 5
Decrease bid by 15%
Converting keyword losing IS to rank
Search lost IS (rank) > 50%; Cost / conv. < campaign Cost / conv.; Conversions > 3
Increase bid by 10%
Below first page bid
Below first page bid; Manual CPC campaigns
Increase bid by 10%
Low Quality Score with traffic
Quality score < 4; Clicks > 50
Apply label
Below-average landing page experience
Landing page experience: Below average; Impressions > 1,000
Apply label
Broad match without Smart Bidding
Broad match; Manual CPC or Maximize clicks campaigns; Impressions > 100
Apply label
Negative keyword conflict
Keywords blocked by a negative keyword
–
Duplicate keywords
Duplicate keywords
–
Search terms
Search campaign search terms
Converting term not yet a keyword
Not already a keyword (any match type); Conversions > 2; Cost / conv. < ad group Cost / conv.
Add as exact match keyword
Term wasting spend
Cost > 1.5 × campaign Cost / conv.; Conversions < 1; Clicks > 20
Add as ad group negative
Irrelevant term dragging CTR down
CTR < 0.3 × ad group CTR; Impressions > 500
Add as ad group negative
Unwanted intent word
Search term contains "jobs" (adjust); Clicks > 5
Add as ad group negative
Shopping campaign search terms
Shopping term wasting spend
Cost > 1.5 × campaign Cost / conv.; Conversions < 1; Clicks > 30
Shopping term with low ROAS
Conv. value / cost < 0.5 × campaign Conv. value / cost; Conversions > 3
Profitable shopping term
Conv. value / cost > 1.5 × campaign Conv. value / cost; Conversions > 5
PMax campaign search terms
Converting PMax term missing from Search
Not already a Search keyword; Conversions > 3
PMax term with clicks and no conversions
Clicks > 50; Conversions < 1
Brand terms in PMax
Search term contains "brand name" (adjust); Clicks > 10
Campaign n-grams: Search and Shopping campaigns
Wasteful single word
1-word n-grams; Cost > 2 × campaign Cost / conv.; Conversions < 1
Wasteful 2-word phrase
2-word n-grams; Cost > 1.5 × campaign Cost / conv.; Conversions < 1
High-performing theme
Conversions > 5; Cost / conv. < 0.7 × campaign Cost / conv.
Campaign n-grams: PMax campaigns
Wasteful single word
1-word n-grams; Clicks > 100; Conversions < 1
Wasteful 2-word phrase
2-word n-grams; Clicks > 100; Conversions < 1
High-performing theme
Conversions > 5; Conv. rate > 1.3 × campaign Conv. rate
Account n-grams: Search and Shopping campaigns
Account-wide wasteful word
1-word n-grams; Cost > 500 (adjust); Conversions < 1
Account-wide low-converting word
1-word n-grams; Clicks > 300; Conv. rate < 0.5% (adjust)
Account n-grams: PMax campaigns
Account-wide wasteful word
1-word n-grams; Clicks > 200; Conversions < 1
Landing pages
Landing page needing improvement, with traffic
Landing page needs improvement; Clicks > 100
Landing page spending with no conversions
Cost > 500 (adjust); Conversions < 1
Low-converting landing page
Clicks > 500; Conv. rate < 1% (adjust)
PMax asset groups
All asset group templates run once a week.
Asset group spending with no conversions
Cost > 2 × campaign Cost / conv.; Conversions < 1
Asset group CPA well above campaign
Cost / conv. > 1.5 × campaign Cost / conv.; Conversions > 5
Asset group ROAS well below campaign
Conv. value / cost < 0.6 × campaign Conv. value / cost; Conversions > 5
PMax assets
Disapproved or limited PMax assets
Approval status: Disapproved or Approved (limited)
Daily
Auto-created PMax assets serving (Google Ads only)
Asset source: Automatically created; Impressions > 100
Once a week
Low-CTR PMax text asset (Google Ads only)
Headlines, long headlines and descriptions; Impressions > 5,000; CTR < 0.5 × asset group CTR
Once every 2 weeks
PMax asset mentioning an expired offer
Asset text contains "Black Friday" (adjust) (last 7 days)
Once a week
Placements
Placement spending with no conversions
Cost > 50 (adjust); Conversions < 1; Clicks > 20
Exclude at ad group level
Mobile app accidental clicks (Google Ads only)
Mobile apps; Clicks > 50; Conv. rate < 0.5% (adjust)
Exclude at ad group level
Suspiciously high CTR
CTR > 5%; Impressions > 1,000
Exclude at ad group level
Placement wasting spend across the campaign
Cost > 100 (adjust); Conversions < 1; Clicks > 30
Exclude at campaign level
YouTube channel with no conversions (Google Ads only)
YouTube channels; Cost > 50 (adjust); Conversions < 1
Exclude at campaign level
Account-wide junk placement
Cost > 200 (adjust); Conversions < 1
Exclude at account level
Unwanted placement pattern
Placement contains "game" (adjust); Impressions > 100
Exclude at account level
Product groups
Product group spending with no conversions
Cost > 1.5 × ad group Cost / conv.; Conversions < 1; Clicks > 50
Decrease bid by 20%
ROAS well below ad group
Conv. value / cost < 0.6 × ad group Conv. value / cost; Conversions > 5
Decrease bid by 10%
Profitable product with low impression share (Google Ads only)
Conv. value / cost > 1.2 × Target ROAS; Search impr. share < 50%; Conversions > 5
Increase bid by 10%
Segments
All segment templates run once a week.
Device
Device spending with no conversions
Cost > 2 × campaign Cost / conv.; Conversions < 1
Device
High-CPA device
Cost / conv. > 1.5 × campaign Cost / conv.; Conversions > 5
Targeted location
Location spending with no conversions
Cost > 2 × campaign Cost / conv.; Conversions < 1
Targeted location
Top-converting location
Conversions > 10; Cost / conv. < 0.7 × campaign Cost / conv.
Audience
Converting observation audience
Observation audiences; Conversions > 5; Cost / conv. < 0.7 × campaign Cost / conv.
Audience
Targeted audience with no conversions
Targeting audiences; Cost > 2 × campaign Cost / conv.; Conversions < 1
Age, gender, parental, income
Segment spending with no conversions
Cost > 2 × campaign Cost / conv.; Conversions < 1
Age, gender, parental, income
High-CPA segment
Cost / conv. > 1.5 × campaign Cost / conv.; Conversions > 5
Age
Young audience spending in B2B
Age 18-24; Cost > 2 × campaign Cost / conv.; Conversions < 1
Income
Lower-income spend for premium products
Income 0%-50%; Cost > 2 × campaign Cost / conv.; Conversions < 1
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