> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/how-to-create-custom-alerts/custom-alert-templates.md).

# Custom alert templates

The full list of prebuilt custom alert templates

Use these templates as a starting point for your own [custom alerts](https://docs.adalysis.com/tools/audit/how-to-create-custom-alerts). You can edit every condition before you save.

Unless stated otherwise, templates use the **Last 30 days**. Search term and placement templates use the **Last 90 days**. Landing page templates always use the last 90 days.

Templates marked **(Google Ads only)** aren't available for Microsoft Advertising accounts. Values marked **(adjust)** are placeholders to update for each account.

#### Campaigns

| Template                                     | Conditions                                                                       | Frequency          |
| -------------------------------------------- | -------------------------------------------------------------------------------- | ------------------ |
| Spending with no conversions                 | Cost > 2 × Target CPA; Conversions < 1                                           | Once a week        |
| CPA above target                             | Cost / conv. > 1.3 × Target CPA; Conversions > 10                                | Once a week        |
| ROAS below target                            | Conv. value / cost < 0.7 × Target ROAS; Conversions > 10                         | Once a week        |
| Beating CPA target but budget-limited        | Cost / conv. < 0.7 × Target CPA; Conversions > 10; Search lost IS (budget) > 10% | Once every 2 weeks |
| Converting campaign limited by budget        | Search campaigns; Search lost IS (budget) > 20%; Conversions > 10 (last 14 days) | Once a week        |
| Losing impression share to ad rank           | Search campaigns; Search lost IS (rank) > 40%; Impressions > 1,000               | Once a week        |
| Low top-of-page visibility (Google Ads only) | Search campaigns; Impr. (top) % < 40%; Impressions > 1,000                       | Once every 2 weeks |

#### Ad groups

| Template                                    | Conditions                                                              | Frequency          |
| ------------------------------------------- | ----------------------------------------------------------------------- | ------------------ |
| CPA well above campaign average             | Cost / conv. > 1.5 × campaign Cost / conv.; Conversions > 5             | Once a week        |
| ROAS well below campaign average            | Conv. value / cost < 0.6 × campaign Conv. value / cost; Conversions > 5 | Once a week        |
| Conversion rate well below campaign average | Conv. rate < 0.5 × campaign Conv. rate; Clicks > 200                    | Once every 2 weeks |
| CTR well below campaign average             | Search campaigns; CTR < 0.6 × campaign CTR; Impressions > 1,000         | Once every 2 weeks |

#### Text ads

| Template                                    | Conditions                                                       | Frequency          |
| ------------------------------------------- | ---------------------------------------------------------------- | ------------------ |
| CTR well below ad group average             | CTR < 0.7 × ad group CTR; Impressions > 1,000                    | Once every 2 weeks |
| Conversion rate well below ad group average | Conv. rate < 0.6 × ad group Conv. rate; Clicks > 300             | Once every 2 weeks |
| Ad spending with no conversions             | Cost > 1.5 × campaign Cost / conv.; Conversions < 1; Clicks > 50 | Once a week        |

#### RSA assets

| Template                           | Conditions                                                                 | Frequency          |
| ---------------------------------- | -------------------------------------------------------------------------- | ------------------ |
| Auto-created assets serving        | Asset source: Automatically created; Impressions > 100                     | Once a week        |
| Headline with low CTR              | Headlines; Impressions > 5,000; CTR < 2% (adjust)                          | Once every 2 weeks |
| Asset spending with no conversions | Cost > 100 (adjust); Conversions < 1                                       | Once a week        |
| Assets mentioning an expired offer | Asset text contains "Black Friday" (adjust); Impressions > 0 (last 7 days) | Once a week        |

#### Keywords

| Template                              | Conditions                                                                         | Suggested auto resolve |
| ------------------------------------- | ---------------------------------------------------------------------------------- | ---------------------- |
| Keyword spending with no conversions  | Cost > 2 × campaign Cost / conv.; Conversions < 1; Clicks > 30                     | Pause                  |
| CPA well above ad group               | Cost / conv. > 1.5 × ad group Cost / conv.; Conversions > 5                        | Decrease bid by 15%    |
| Converting keyword losing IS to rank  | Search lost IS (rank) > 50%; Cost / conv. < campaign Cost / conv.; Conversions > 3 | Increase bid by 10%    |
| Below first page bid                  | Below first page bid; Manual CPC campaigns                                         | Increase bid by 10%    |
| Low Quality Score with traffic        | Quality score < 4; Clicks > 50                                                     | Apply label            |
| Below-average landing page experience | Landing page experience: Below average; Impressions > 1,000                        | Apply label            |
| Broad match without Smart Bidding     | Broad match; Manual CPC or Maximize clicks campaigns; Impressions > 100            | Apply label            |
| Negative keyword conflict             | Keywords blocked by a negative keyword                                             | –                      |
| Duplicate keywords                    | Duplicate keywords                                                                 | –                      |

#### Search terms

**Search campaign search terms**

| Template                          | Conditions                                                                                    | Suggested auto resolve     |
| --------------------------------- | --------------------------------------------------------------------------------------------- | -------------------------- |
| Converting term not yet a keyword | Not already a keyword (any match type); Conversions > 2; Cost / conv. < ad group Cost / conv. | Add as exact match keyword |
| Term wasting spend                | Cost > 1.5 × campaign Cost / conv.; Conversions < 1; Clicks > 20                              | Add as ad group negative   |
| Irrelevant term dragging CTR down | CTR < 0.3 × ad group CTR; Impressions > 500                                                   | Add as ad group negative   |
| Unwanted intent word              | Search term contains "jobs" (adjust); Clicks > 5                                              | Add as ad group negative   |

**Shopping campaign search terms**

| Template                    | Conditions                                                              |
| --------------------------- | ----------------------------------------------------------------------- |
| Shopping term wasting spend | Cost > 1.5 × campaign Cost / conv.; Conversions < 1; Clicks > 30        |
| Shopping term with low ROAS | Conv. value / cost < 0.5 × campaign Conv. value / cost; Conversions > 3 |
| Profitable shopping term    | Conv. value / cost > 1.5 × campaign Conv. value / cost; Conversions > 5 |

**PMax campaign search terms**

| Template                                 | Conditions                                              |
| ---------------------------------------- | ------------------------------------------------------- |
| Converting PMax term missing from Search | Not already a Search keyword; Conversions > 3           |
| PMax term with clicks and no conversions | Clicks > 50; Conversions < 1                            |
| Brand terms in PMax                      | Search term contains "brand name" (adjust); Clicks > 10 |

**Campaign n-grams: Search and Shopping campaigns**

| Template               | Conditions                                                          |
| ---------------------- | ------------------------------------------------------------------- |
| Wasteful single word   | 1-word n-grams; Cost > 2 × campaign Cost / conv.; Conversions < 1   |
| Wasteful 2-word phrase | 2-word n-grams; Cost > 1.5 × campaign Cost / conv.; Conversions < 1 |
| High-performing theme  | Conversions > 5; Cost / conv. < 0.7 × campaign Cost / conv.         |

**Campaign n-grams: PMax campaigns**

| Template               | Conditions                                              |
| ---------------------- | ------------------------------------------------------- |
| Wasteful single word   | 1-word n-grams; Clicks > 100; Conversions < 1           |
| Wasteful 2-word phrase | 2-word n-grams; Clicks > 100; Conversions < 1           |
| High-performing theme  | Conversions > 5; Conv. rate > 1.3 × campaign Conv. rate |

**Account n-grams: Search and Shopping campaigns**

| Template                         | Conditions                                               |
| -------------------------------- | -------------------------------------------------------- |
| Account-wide wasteful word       | 1-word n-grams; Cost > 500 (adjust); Conversions < 1     |
| Account-wide low-converting word | 1-word n-grams; Clicks > 300; Conv. rate < 0.5% (adjust) |

**Account n-grams: PMax campaigns**

| Template                   | Conditions                                    |
| -------------------------- | --------------------------------------------- |
| Account-wide wasteful word | 1-word n-grams; Clicks > 200; Conversions < 1 |

#### Landing pages

| Template                                       | Conditions                                   |
| ---------------------------------------------- | -------------------------------------------- |
| Landing page needing improvement, with traffic | Landing page needs improvement; Clicks > 100 |
| Landing page spending with no conversions      | Cost > 500 (adjust); Conversions < 1         |
| Low-converting landing page                    | Clicks > 500; Conv. rate < 1% (adjust)       |

#### PMax asset groups

All asset group templates run once a week.

| Template                                 | Conditions                                                              |
| ---------------------------------------- | ----------------------------------------------------------------------- |
| Asset group spending with no conversions | Cost > 2 × campaign Cost / conv.; Conversions < 1                       |
| Asset group CPA well above campaign      | Cost / conv. > 1.5 × campaign Cost / conv.; Conversions > 5             |
| Asset group ROAS well below campaign     | Conv. value / cost < 0.6 × campaign Conv. value / cost; Conversions > 5 |

#### PMax assets

| Template                                           | Conditions                                                                                   | Frequency          |
| -------------------------------------------------- | -------------------------------------------------------------------------------------------- | ------------------ |
| Disapproved or limited PMax assets                 | Approval status: Disapproved or Approved (limited)                                           | Daily              |
| Auto-created PMax assets serving (Google Ads only) | Asset source: Automatically created; Impressions > 100                                       | Once a week        |
| Low-CTR PMax text asset (Google Ads only)          | Headlines, long headlines and descriptions; Impressions > 5,000; CTR < 0.5 × asset group CTR | Once every 2 weeks |
| PMax asset mentioning an expired offer             | Asset text contains "Black Friday" (adjust) (last 7 days)                                    | Once a week        |

#### Placements

| Template                                              | Conditions                                            | Suggested auto resolve    |
| ----------------------------------------------------- | ----------------------------------------------------- | ------------------------- |
| Placement spending with no conversions                | Cost > 50 (adjust); Conversions < 1; Clicks > 20      | Exclude at ad group level |
| Mobile app accidental clicks (Google Ads only)        | Mobile apps; Clicks > 50; Conv. rate < 0.5% (adjust)  | Exclude at ad group level |
| Suspiciously high CTR                                 | CTR > 5%; Impressions > 1,000                         | Exclude at ad group level |
| Placement wasting spend across the campaign           | Cost > 100 (adjust); Conversions < 1; Clicks > 30     | Exclude at campaign level |
| YouTube channel with no conversions (Google Ads only) | YouTube channels; Cost > 50 (adjust); Conversions < 1 | Exclude at campaign level |
| Account-wide junk placement                           | Cost > 200 (adjust); Conversions < 1                  | Exclude at account level  |
| Unwanted placement pattern                            | Placement contains "game" (adjust); Impressions > 100 | Exclude at account level  |

#### Product groups

| Template                                                       | Conditions                                                                        | Suggested auto resolve |
| -------------------------------------------------------------- | --------------------------------------------------------------------------------- | ---------------------- |
| Product group spending with no conversions                     | Cost > 1.5 × ad group Cost / conv.; Conversions < 1; Clicks > 50                  | Decrease bid by 20%    |
| ROAS well below ad group                                       | Conv. value / cost < 0.6 × ad group Conv. value / cost; Conversions > 5           | Decrease bid by 10%    |
| Profitable product with low impression share (Google Ads only) | Conv. value / cost > 1.2 × Target ROAS; Search impr. share < 50%; Conversions > 5 | Increase bid by 10%    |

#### Segments

All segment templates run once a week.

| Segment                       | Template                                | Conditions                                                                         |
| ----------------------------- | --------------------------------------- | ---------------------------------------------------------------------------------- |
| Device                        | Device spending with no conversions     | Cost > 2 × campaign Cost / conv.; Conversions < 1                                  |
| Device                        | High-CPA device                         | Cost / conv. > 1.5 × campaign Cost / conv.; Conversions > 5                        |
| Targeted location             | Location spending with no conversions   | Cost > 2 × campaign Cost / conv.; Conversions < 1                                  |
| Targeted location             | Top-converting location                 | Conversions > 10; Cost / conv. < 0.7 × campaign Cost / conv.                       |
| Audience                      | Converting observation audience         | Observation audiences; Conversions > 5; Cost / conv. < 0.7 × campaign Cost / conv. |
| Audience                      | Targeted audience with no conversions   | Targeting audiences; Cost > 2 × campaign Cost / conv.; Conversions < 1             |
| Age, gender, parental, income | Segment spending with no conversions    | Cost > 2 × campaign Cost / conv.; Conversions < 1                                  |
| Age, gender, parental, income | High-CPA segment                        | Cost / conv. > 1.5 × campaign Cost / conv.; Conversions > 5                        |
| Age                           | Young audience spending in B2B          | Age 18-24; Cost > 2 × campaign Cost / conv.; Conversions < 1                       |
| Income                        | Lower-income spend for premium products | Income 0%-50%; Cost > 2 × campaign Cost / conv.; Conversions < 1                   |