Ad groups with too many keywords

Alert name: Ad groups with too many keywords

Adalysis will alert you to ad groups with more than 50 keywords. It's much harder to maintain the relevance of keywords to ads with such a large number of keywords. We would recommend splitting them into smaller, more focused ad groups.

You'll see the alert under Ad groups on your Audit > Alerts screen. Click on it for a list of affected ad groups.

Click on any ad group name to view its ads, and switch to Manage > Keywords to review the keywords.

To split the keywords into smaller ad groups, select them individually or in bulk. The Move/Copy tools allow you to create more focused ad groups, with better ad relevance.

You can also pause or delete keywords in bulk, by clicking on Status.

You can change the number of keywords that trigger the alert under Audit > Settings > Ad groups.