> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/bid-suggestions/bidding-change-review-reminders.md).

# Bidding change review reminders

Alerts: Bid change reviews at four different levels

Adalysis tracks the last date a bid or bidding strategy changed. The system can then send you regular reminders to review their impact and ensure they improve performance. This includes:

* Campaign bidding strategy changes
* Ad group-level max CPC, target CPA or target ROAS changes
* Keyword-level max CPC changes (in manual CPC campaigns)
* Product group max CPC changes (in manual CPC campaigns)

Once there's enough data for statistically significant conclusions, you'll see an alert on your **Audit alerts** screen.

Click on it for a before-and-after performance comparison. You can then decide whether keep the changes or revert to a previous bid or bidding strategy.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F8rRosbyPmpVpdvzJPR9D%2Fimage.png?alt=media&amp;token=a5de73da-fe9b-4d3f-a3e4-2659fba94004" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2Fi0kXcZdul1fgszbcv2Sx%2Fimage.png?alt=media&amp;token=a18baff7-d425-42a5-ae3c-f301db5f050b" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
**Please consider** that performance changes, whether positive or negative, could also have been influenced by other changes during the same time period, e.g. new ad copy or campaign targeting changes.
{% endhint %}

### Customizing your review reminders

You can customize your reminders under **Audit** > **Audit settings** > **Prebuilt** > **Bid reviews**.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FZjpLGiDM1rqyHnFdrfAA%2F%7BDF9199B7-86CA-43F4-820D-C8584ED90C9C%7D.png?alt=media&amp;token=de0c16e1-2e36-4bfd-b8c6-cbe337b1532f" alt=""><figcaption></figcaption></figure>

1. Choose a **time frame** for the review.
2. Change the **minimum thresholds** for triggering the reminder.
3. **View current results** before considering changes.
