Bidding change review reminders
Alerts: Bid change reviews at four different levels
Adalysis tracks the last date a bid or bidding strategy changed. The system can then send you regular reminders to review their impact and ensure they improve performance. This includes:
Campaign bidding strategy changes
Ad group-level max CPC, target CPA or target ROAS changes
Keyword-level max CPC changes (in manual CPC campaigns)
Product group max CPC changes (in manual CPC campaigns)
Once there's enough data for statistically significant conclusions, you'll see an alert under Bid suggestions on your Audit > Alerts screen.
Click on it for a before-and-after performance comparison. You can then decide whether keep the changes or revert to a previous bid or bidding strategy.
Please consider that performance changes, whether positive or negative, could also have been influenced by other changes during the same time period, e.g. new ad copy or campaign targeting changes.
Customizing your review reminders
You can customize your reminders under Audit > Settings > Bid suggestions.
Choose a time frame for the review.
Change the minimum thresholds for triggering the reminder.
View current results before considering changes.
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