> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/bid-suggestions/keyword-bid-suggestions.md). # Keyword bid suggestions For manual CPC campaigns, Adalysis will flag opportunities for more effective keyword bidding. If triggered, you'll see the alert on your **Audit alerts** screen. Click on it for a list of suggested bids and performance data. To apply the suggestions straight from the alert, select the relevant rows and click **Apply bid adjustments**.
Under **Bid suggestions settings**, you can also experiment with approaches and settings by clicking **Recalculate suggested bid adjustments** after each update. Once you're happy with the results, **apply the bid adjustments**. ### Default settings To compute the best bids, Adalysis considers multiple signals for each keyword: * quality score * lost search impression share due to rank * Google estimates for specific positions * search volume * performance history * your goals The default goal is to increase conversions. (If you're not tracking conversions in your account, your default bid strategy will be to increase clicks.) You can change the goal and other parameters in **Audit** > **Audit settings** > **Prebuilt** > **Bid suggestions**. ### Customizing your bid suggestions Here's how you can customize the calculations:
1. **Select your goal:** increase clicks, increase conversions, target CPA, or target ROAS. 2. Set **minimum and maximum bid limits,** either as a numerical value or using Google estimations for First page bid, Top of page bid, and First position bid. 3. Select the **date range** that should be analyzed for computing new bids. 4. Set **minimum thresholds** to ensure you only receive bid suggestions when there's enough data. Choose from impressions, clicks, or conversions. 5. To avoid frequent bid changes for the same keywords, set a **minimum time frame between bid updates**. Adalysis records the date each keyword bid was last changed (either within Adalysis or in Google Ads). 6. **Define how aggressive** you want your bid suggestions to be. 7. Choose whether to set **automatic bid changes** for the future. 8. **View other account settings**, where available, for comparison. {% hint style="success" %} Update your [global settings](/tools/audit/global-settings.md) with your preferences and apply them automatically to any accounts linked to Adalysis in the future. {% endhint %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.adalysis.com/tools/audit/prebuilt-alert-list/bid-suggestions/keyword-bid-suggestions.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.