Keyword bid suggestions

Alert name: Keyword bid suggestions

Last updated 1 month ago

Keyword bid suggestions

Alert name: Keyword bid suggestions

For manual bidding campaigns, Adalysis will flag opportunities for more effective keyword bidding. If triggered, you'll see the alert under Bid suggestions on your Audit > Alerts screen.

Click on it for a list of suggested bids and performance data. To apply the suggestions straight from the alert, select the relevant rows and click Apply bid adjustments.

Under Bid suggestions settings, you can also experiment with approaches and settings by clicking Recalculate suggested bid adjustments after each update. Once you're happy with the results, apply the bid adjustments.

Default settings

To compute the best bids, Adalysis considers multiple signals for each keyword:

quality score
lost search impression share due to rank
Google estimates for specific positions
search volume
performance history
your goals

The default goal is to increase conversions. (If you're not tracking conversions in your account, your default bidding strategy will be to increase clicks.) You can change the goal and other parameters in Audit > Settings > Bid suggestions.

Customizing your bid suggestions

Here's how you can customize the calculations:

Select your goal: increase clicks, increase conversions, target CPA, or target ROAS.
Set minimum and maximum bid limits, either as a numerical value or using Google estimations for First page bid, Top of page bid, and First position bid.
Select the date range that should be analyzed for computing new bids.
Set minimum thresholds to ensure you only receive bid suggestions when there's enough data. Choose from impressions, clicks, or conversions.
To avoid frequent bid changes for the same keywords, set a minimum time frame between bid updates. Adalysis records the date each keyword bid was last changed (either within Adalysis or in Google Ads).
Define how aggressive you want your bid suggestions to be.
Choose whether to set automatic bid changes for the future.
View other account settings, where available, for comparison.

Last updated 1 month ago

For manual bidding campaigns, Adalysis will flag opportunities for more effective keyword bidding. If triggered, you'll see the alert under Bid suggestions on your Audit > Alerts screen.

Click on it for a list of suggested bids and performance data. To apply the suggestions straight from the alert, select the relevant rows and click Apply bid adjustments.

Default settings

To compute the best bids, Adalysis considers multiple signals for each keyword:

quality score
lost search impression share due to rank
Google estimates for specific positions
search volume
performance history
your goals

Customizing your bid suggestions

Here's how you can customize the calculations:

Select your goal: increase clicks, increase conversions, target CPA, or target ROAS.
Set minimum and maximum bid limits, either as a numerical value or using Google estimations for First page bid, Top of page bid, and First position bid.
Select the date range that should be analyzed for computing new bids.
Set minimum thresholds to ensure you only receive bid suggestions when there's enough data. Choose from impressions, clicks, or conversions.
To avoid frequent bid changes for the same keywords, set a minimum time frame between bid updates. Adalysis records the date each keyword bid was last changed (either within Adalysis or in Google Ads).
Define how aggressive you want your bid suggestions to be.
Choose whether to set automatic bid changes for the future.
View other account settings, where available, for comparison.

Add your preferred settings to a global template and apply them automatically to any accounts linked to Adalysis in the future.