Keyword bids below the recommended minimum

Alert names: Keywords below the first page bid, and Keyword below top of page bid

Keywords with bids below the minimum required for first-page, top-of-page, or top-position visibility will get fewer impressions. Adalysis alerts you when keyword bids fall below the recommended level.

You'll see the alert under Bid suggestions on your Audit > Alerts screen. Click on it for a list of affected keywords and suggested bids. Then, select the keywords you want to update and click Apply bid change.

Recalculating the suggested bids

By default, suggested keyword bid changes will be calculated to match the current first-page bid (or top of the page, or first position bid).

1. You can increase/decrease the bids in bulk to be x% higher or lower than the first-page bid.

2. You can also set a maximum limit for your new bids.

3. By switching the toggle, you can exclude keywords that are already above the threshold.

After you've finished updating the settings, click Recalculate bids to refresh the bid suggestion list. Once you're happy with the bids, click Apply bid change.

Adalysis calculates bid suggestions for all keywords, regardless of whether they are below the first-page bid (or top of the page, or first position bid) or above it.

Changing bids in bulk

You can access the same tool under Manage > Keywords in the Change bid menu. Select the keywords you want to update and choose one of three options:

• Set bid to First page bid

• Set bid to Top of page bid

• Set bid to First position bid

Alternatively, choose Change bid to increase or decrease bids in bulk by a fixed amount or percentage (irrespective of the first page, top of the page, or top position thresholds).