Broad match keyword setting

Alert name: Campaigns have an enabled broad match keyword setting

When enabled, broad match settings prevent the use of other match types in your campaigns. Turning this setting off gives you more control over your keyword targeting.

Adalysis will show an alert under Audit > Alerts > Campaigns if you’re using the broad match keyword setting in your campaign. Click on it for a list of affected campaigns.

Since the setting can't be changed via the API, you’ll need to update it directly in Google Ads.

1

Find your settings

Log into your Google Ads account. Go to Campaigns > Campaigns > Settings.

2

Select your campaigns

Select the campaign(s) you want to update and click Edit.

3

Find the broad match setting

Scroll down to Change broad match keywords.

4

Disable the setting

Select Off: Use keyword match types and apply the changes.

You can also turn the setting off in your Campaign settings under Broad match keywords.