Network targeting

Alert name: Campaigns running on both Search and Display simultaneously

The Search network consists of users actively searching for goods, services, and information. This clear intent allows your search ads to focus on presenting options and encouraging users to take action.

The Display network is made of up publisher sites that show ads. The user's primary purpose on that page is to watch a video or read an article. Your ad must grab their attention and persuade them to visit your site.

As the user intent and the networks are so different from each other, it's best to run your ads only on Search or only on the Display network.

When you have a campaign running on both networks, you will see an alert under Campaigns on your Audit > Alerts screen. To change your settings, select the campaign(s) and click Run on the Search Network only.