# Network targeting
The **Search** network consists of users actively searching for goods, services, and information. This clear intent allows your search ads to focus on presenting options and encouraging users to take action.
The **Display** network is made up of publisher sites that show ads. The user's primary purpose on that page is to watch a video or read an article. Your ad must grab their attention and persuade them to visit your site.
As the user intent and the networks are so different from each other, it's best to run your ads only on Search or only on the Display network.
When you have a campaign running on both networks, you will see an alert on your **Audit alerts** screen. To change your settings, select the campaign(s) and click **Run on the Search Network only**.
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