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  1. Tools
  2. Audit
  3. Prebuilt alert list
  4. Campaigns

Search partner traffic

Alert name: Search partners traffic with a significantly higher CPA

Last updated 26 days ago

Google can show your search campaigns across two areas:

  1. Google Search: Ads appear on Google-owned properties like Google.com, Google.co.uk, and similar domains across countries and properties.

  2. Search Partners: Ads can appear on non-Google-owned and Google-affiliated sites, including YouTube, Google Local, directories, and other pages related to user searches.

While some campaigns perform well on Search Partner sites, others may struggle due to ads being triggered on non-search sites, like directories displaying products. This can lead to lower performance compared to Google Search.

Adalysis helps you track performance differences between Google Search and Search Partners. If your Search Partner data is significantly worse, you'll see an alert allowing you to disable the search partner network.

You can customize your alert under Audit > Settings > Campaigns.

If this alert is triggered, you can view your performance data straight from the audit screen. You can then decide whether to click Disable Search Partners network.