Keywords
See the keyword-level Adalysis alerts
Keywords with poor conversionsKeywords with a rising CPCKeywords with a rising CPAKeywords with a falling ROASDuplicate (or similar) keywordsKeyword conflictsKeywords with incorrect match typesKeywords with unsecure Final URLKeywords with poor ad relevance (quality score)Disapproved keywordsKeywords generating expensive conversionsKeywords with potential for higher impression shareHigh volume keywords with a quality score drop