> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/keywords/duplicate-or-similar-keywords.md).

# Duplicate (or similar) keywords

Alert names: Duplicate keywords within a campaign, and Similar broad match keywords within an ad group

{% embed url="<https://youtu.be/Lr5pejprzfI>" %}

Adalysis will alert you to duplicate or very similar keywords. This means you can control where clicks should go in the future.

You'll see one of two alerts on your **Audit alerts** screen:

**Alert 1: Duplicate keywords within a campaign.** This means keywords may be competing against each other.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F3mvn9FrjacbNDP8PLb22%2Fimage.png?alt=media&amp;token=66683d82-5b11-4f5a-b59b-5e1fee491268" alt=""><figcaption></figcaption></figure>

**Alert 2: Similar broad match keywords within an ad group:** This makes optimization more difficult, because the data gets diluted between the keywords.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FmwA5yoySZRInkMxCsJwZ%2Fimage.png?alt=media&amp;token=6b84dcde-7305-4272-9dac-03b21e24a5f9" alt=""><figcaption></figcaption></figure>

### Find duplicate or similar keywords

Click a keyword set for more details or choose **Expand all**.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F2Tm8ABr4PW3VkCp3SV71%2Fimage.png?alt=media&amp;token=004f97b7-cb49-48fa-bc96-205e59cfddaf" alt="" width="367"><figcaption></figcaption></figure>

### **Pause or delete your keywords**

We recommend leaving only the most relevant keywords for each set. For **individual** keywords, click the symbols next to the checkboxes.&#x20;

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FJ02MbZ125YAYjifT7ues%2Fimage.png?alt=media&amp;token=c2a7a080-5279-44ad-ac31-0027c7985c01" alt="" width="254"><figcaption></figcaption></figure>

To resolve duplicate keywords **in bulk,** select a set of duplicates / similar keywords. Choose either the **Similar keyword bulk pause tool** or **Duplicate keyword bulk pause tool**.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F6UNZIfvk05rIgScurkxq%2Fimage.png?alt=media&amp;token=1b7e3995-7985-47b0-b70f-396f131376b3" alt="" width="367"><figcaption></figcaption></figure>

Set your criteria for which keywords to pause. For example, keywords with the lowest impressions, conversion rate, or the highest first-page bid.

Pausing keywords can potentially leave an ad group with no active keywords. You can choose to pause such ad groups to make account maintenance easier.&#x20;

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FRZfpZFPpvvdq8fsTHfBj%2Fimage.png?alt=media&amp;token=33e486ec-d77a-4ab2-933b-d9f40eba0d5a" alt="" width="389"><figcaption></figcaption></figure>

{% hint style="success" %}
Under **Audit** > **Audit settings** > **Prebuilt** > **Keywords**, you can create an [automatic action](/tools/audit/how-to-auto-resolve-alerts.md) to pause duplicate or similar keywords based on your preferred metric (e.g. lowest click or conversions).
{% endhint %}