> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/keywords/keyword-conflicts.md).

# Keyword conflicts

Alert name: Keywords in conflict with a negative keyword

Adalysis will alert you to negative keywords (ad group, campaign, or list-level) that are blocking a regular keyword. You'll see the alert on your **Audit alerts** screen. 

* Click the icons in the **Matched search terms** column to see the matched search terms for each keyword.
* Use the toggle **Show last 30 days performance** to see performance metrics and quality scores.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FxMLZ1YPYYchVwZKoZwoH%2Fimage.png?alt=media&amp;token=246689dd-0e7d-4619-b20d-3ee99b67325c" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
**Important:** due to how Google matches synonyms, it's still possible for keywords with conflicts to receive impressions. However, your keywords won't run as expected until the conflicts are resolved.
{% endhint %}

### **Resolving keyword conflicts**

To fix a keyword conflict, start by **selecting** the keywords.

#### **Option 1 — Delete negative keywords**

This is the best option if the negative keyword was added by mistake or at the wrong level (e.g., at the campaign level instead of the ad group level).&#x20;

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FYKcs2rOXfljwV0q6B01k%2Fimage.png?alt=media&amp;token=c50cfa4d-bc45-4428-b697-8b9ff6dee381" alt=""><figcaption></figcaption></figure>

#### **Option 2 — Pause keywords**

Pause keywords if you're moving them to another ad group, or if you don't want to bid on them anymore.

{% hint style="success" %}
In **Audit > Audit settings** > **Prebuilt** > **Keywords**, you can also create an [auto resolve ](/tools/audit/how-to-auto-resolve-alerts.md)to remove or pause conflicting keywords.
{% endhint %}