Keyword conflicts

Alert name: Keywords in conflict with a negative keyword

Adalysis will alert you to negative keywords (ad group, campaign, or list-level) that are blocking a regular keyword.

You'll see the alert under Keywords on your Audit > Alerts screen. Click on it for a list of keyword conflicts.

• You can see the matched search terms for each keyword by clicking on the icons in the Matched search terms column.

• Use the toggle Show last 30 days performance to see performance metrics and quality scores.

Important: due to how Google matches synonyms, it's still possible for keywords with conflicts to receive impressions. However, your keywords won't run as expected until the conflicts are resolved.

Resolving keyword conflicts

To fix a keyword conflict, start by selecting the keywords.

Option 1 — Delete negative keywords

This is the best option if you realize that the negative keyword was added by mistake or at the wrong level (e.g., at the campaign level instead of the ad group level).

Option 2 — Pause keywords

Choose this option if you realize that some of your keywords should be moved to another ad group, or if you don't want to bid on this keyword anymore.

In Audit > Settings > Keywords, you can also create an automatic action to remove or pause conflicting keywords.