# Keyword conflicts

Adalysis will alert you to negative keywords (ad group, campaign, or list-level) that are blocking a regular keyword. You'll see the alert on your **Audit alerts** screen. 

* Click on it for a list of keyword conflicts.
* Click the icons in the **Matched search terms** column to see the matched search terms for each keyword.
* Use the toggle **Show last 30 days performance** to see performance metrics and quality scores.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2Fvi8tP64seCmgOzUS5t2K%2Fconflict.png?alt=media&#x26;token=dfc20c11-13a2-475f-818e-22a68bcd99eb" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
**Important:** due to how Google matches synonyms, it's still possible for keywords with conflicts to receive impressions. However, your keywords won't run as expected until the conflicts are resolved.
{% endhint %}

### **Resolving keyword conflicts**

To fix a keyword conflict, start by **selecting** the keywords.

#### **Option 1 — Delete negative keywords**

This is the best option if the negative keyword was added by mistake or at the wrong level (e.g., at the campaign level instead of the ad group level).&#x20;

#### **Option 2 — Pause keywords**

Choose this option some keywords should be moved to another ad group, or if you don't want to bid on this keyword anymore.

<div align="left"><figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FvmxJECU9u9CgEUkl8kZC%2Fconflict2.png?alt=media&#x26;token=918dc568-b9b5-4be3-a873-a37730763600" alt=""><figcaption></figcaption></figure></div>

{% hint style="success" %}
In **Audit > Audit settings** > **Prebuilt** > **Keywords**, you can also create an [automatic action](https://docs.adalysis.com/tools/audit/how-to-auto-resolve-alerts) to remove or pause conflicting keywords.
{% endhint %}


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