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On this page
  • Customizing your alert
  • Investigating CPA trends
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  1. Tools
  2. Audit
  3. Prebuilt alert list
  4. Keywords

Keywords with a rising CPA

Alert name: Keywords with rising СPA

Last updated 15 days ago

For manual bidding campaigns, Adalysis will alert you when the cost per conversion (CPA) of your keywords increases despite no recent bid changes. This gives you the chance to analyze the results and pinpoint the reasons.

You'll see the alert under Keywords on your Audit > Alerts screen. Click on it to see a list of affected keywords and CPA metrics.

Customizing your alert

By default, Adalysis will check for keywords with a CPA increase of over 30%. It compares the last seven days to the last 30 days. Go to Audit > Settings > Keywords to change these conditions and set conversion thresholds for the alert.

You can also choose whether to track cost / conversion or cost / all conversions.

Investigating CPA trends

Possible causes of a rising CPA may include:

  • Rising CPC — this may be due to decreased quality scores, changes in competition or targeting

  • Decreasing conversion rate

In your audit settings, you can create an to decrease bids for affected keywords.

Use the to see how the rising CPA affects your conversion volume and other important metrics. You can then decide whether to change bids for the affected keywords.

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Performance Analyzer