Adalysis help center
  • Onboarding
    • Getting started
      • Quick start
      • Customize your setup
        • Customization scope
        • Team members
        • Notifications
        • Global settings template
        • Slack integration
        • Customize Adalysis for your team
      • Account organization
        • Access & structure
          • Account tags
          • Account filters
          • PPC accounts
        • Usage
          • Change history
          • User login history
          • Notes
        • Data management
          • Login email address
          • Contact email address
          • Data refresh frequency
          • Paused campaigns workaround
          • Filters
      • Account management
        • Checklist for teams
        • Ongoing account management
        • Workflows
        • Onboarding a new account
  • Tools
    • Audit
      • Audit overview
      • Prebuilt alerts
      • Prebuilt alert settings
      • Custom alerts
      • Automatic actions
      • Prebuilt alert list
        • Campaigns
          • Search partner traffic
          • User location targeting
          • Network targeting
          • Account auto-apply settings
          • Google's own recommendations
          • Broad match keyword setting
          • Automatic text asset creation setting
        • Ad groups
          • Ad groups with no RSAs
          • Ad groups with duplicate ads
          • Ad groups with no ads
          • Ad groups with one ad
          • Ad groups with too many ads
          • Ad groups with no keywords
          • Ad groups with too many keywords
        • Ads
          • Ads with a falling CTR
          • Poorly performing RSA assets
          • Disapproved RSA assets
          • Ads with misspellings
          • Text ads that are not fully approved
          • Disapproved text ads
          • Disapproved image ads
          • Ads using unsecure URLs
        • Keywords
          • Keywords with poor conversions
          • Keywords with a rising CPC
          • Keywords with a rising CPA
          • Keywords with a falling ROAS
          • Duplicate (or similar) keywords
          • Keyword conflicts
          • Keywords with incorrect match types
          • Keywords with unsecure Final URL
          • Keywords with poor ad relevance (quality score)
          • Disapproved keywords
          • Keywords generating expensive conversions
          • Keywords with potential for higher impression share
          • High volume keywords with a quality score drop
        • Negative keywords
          • Campaigns without negative keywords
          • Repeated ad group negative keywords
          • Shared negative keywords at the campaign level
          • Wrong use of modified broad
        • Search terms
          • Duplicate search terms
          • New keywords from search terms
          • Negative keywords from search terms
          • Negative keywords from n-gram search terms
        • Quality score
          • Ad groups with quality score issues
        • Placements
          • Placements with poor conversions
          • Mobile apps exclusion
          • Sensitive content label exclusion
        • Landing pages
          • Broken URLs
          • Broken DSA landing pages
          • Landing pages that need improvement
          • Landing pages with poor conversions
        • Ad extensions
          • Overview
          • Ad extensions — not fully approved
          • Ad extensions — disapproved
        • Bid suggestions
          • Bid suggestion alerts
          • Keyword bid suggestions
          • Keyword bids below the recommended minimum
          • Bidding change review reminders
          • Bid suggestions for product groups
        • Product groups
          • Underperforming product groups
        • PMax campaigns
          • Asset alerts
          • Asset group alerts
          • Search term alerts
    • Performance
      • Performance overview
      • KPI monitoring
      • Managing monitors in bulk
      • Root cause analysis (the Performance Analyzer)
      • Segments
        • Geo heatmap
        • Hour of the week
    • Budget
      • Budget overview
      • Management
      • Pacing
      • Automation
        • Allocation
        • Automated adjustment
        • Future spend
        • Rollover
      • Insights
        • Budget boost alerts
      • Budget groups
      • Custom budget
    • Reporting
      • Automate your reporting
      • Reporting setup
      • Customize a template
      • Data sources
        • Google Ads
        • Google Analytics
        • Microsoft Ads
        • Facebook
      • Looker Studio FAQs
      • Why Looker Studio
    • Ad testing
      • Overview
      • Single ad group testing
        • Overview
        • Automatic pausing of losing ads
        • Automated vs manual testing
        • Change history
      • Multi ad group testing
        • Testing by text pattern
        • Testing by label
        • Testing by image size or ad label
        • Change history
      • FAQs
        • Ad testing thresholds
        • Ad testing metrics
        • Ad testing confidence
        • Performance boost projections
        • Date range used for ad testing
        • Ad enabled date
        • Daily test schedule
        • Ad testing notes
    • Bidding
      • Overview
      • Manage your bid adjustments
    • Quality score
      • Boost your quality score
  • Manage
    • Campaigns
      • Campaign settings
      • Performance Max optimization
      • Build campaigns from CSV files
    • Ads
      • RSAs
        • Overview
        • Manage your RSA assets
        • A/B testing of RSAs
        • A/B testing of RSAs in a set of ad groups
        • Add RSA headlines and descriptions
      • Expanded DSAs
        • Copy expanded DSAs
        • Create expanded DSAs
      • Call ads
        • Create call ads
      • ETAs
        • Convert ETAs to RSAs
        • Convert ETAs to RSAs (ad group level)
      • Pause ads in bulk
      • Create an ad schedule
    • Keywords
      • Overview
      • Match type changes
      • Negative keywords
      • Build campaigns from keyword lists
    • Search terms
      • Search terms and n-grams
      • Search term tools
      • PMax search terms
    • Placements
      • Optimize your placements
      • PMax
    • Landing pages
      • Analyze your landing pages
    • Labels
  • Billing
    • Billing
      • Multiple accounts
      • Invoices & payments
      • Account cancellation
  • product
    • Product updates
      • Q2 2025
      • Q1 2025
      • Q4 2024
      • Q3 2024
      • Q2 2024
      • Q1 2024
      • Unveiling the new Adalysis interface
    • Pricing
    • Demo
Powered by GitBook
On this page
  • Customizing your alert
  • Investigating CPA trends
Export as PDF
  1. Tools
  2. Audit
  3. Prebuilt alert list
  4. Keywords

Keywords with a rising CPA

Alert name: Keywords with rising СPA

Last updated 2 months ago

For manual bidding campaigns, Adalysis will alert you when the cost per conversion (CPA) of your keywords increases despite no recent bid changes. This gives you the chance to analyze the results and pinpoint the reasons.

You'll see the alert under Keywords on your Audit > Alerts screen. Click on it to see a list of affected keywords and CPA metrics.

Customizing your alert

By default, Adalysis will check for keywords with a CPA increase of over 30%. It compares the last seven days to the last 30 days. Go to Audit > Settings > Keywords to change these conditions and set conversion thresholds for the alert.

You can also choose whether to track cost / conversion or cost / all conversions.

Investigating CPA trends

Possible causes of a rising CPA may include:

  • Rising CPC — this may be due to decreased quality scores, changes in competition or targeting

  • Decreasing conversion rate

In your audit settings, you can create an to decrease bids for affected keywords.

Use the to see how the rising CPA affects your conversion volume and other important metrics. You can then decide whether to change bids for the affected keywords.

automatic action
Performance Analyzer