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On this page
  • Customizing your alert
  • Investigating CPC trends
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  1. Tools
  2. Audit
  3. Prebuilt alert list
  4. Keywords

Keywords with a rising CPC

Alert name: Keywords with rising CPC

Last updated 28 days ago

For manual bidding campaigns, Adalysis will alert you if the average cost per click (CPC) of your keywords increases despite no recent bid changes. This gives you the chance to analyze the results and pinpoint the reasons.

You'll see the alert under Keywords on your Audit > Alerts screen. Click on it to see a list of affected keywords and CPC metrics.

Customizing your alert

By default, Adalysis will check for keywords with an average CPC increase of over 30%. It compares the last seven days to the last 30 days. Go to Audit > Settings > Keywords to change these conditions and set click thresholds for the alert.

Investigating CPC trends

Possible causes of a rising CPC may include:

  • Fluctuations in your quality score — this may be due to recent changes to your ads or landing pages

  • Recent changes in the competitive landscape

  • Recent changes in targeting

In your audit settings, you can create an to decrease bids for affected keywords.

Use the to see how the rising CPC affects your conversion volume and cost per conversion. You can then decide whether to change bids for the affected keywords.

automatic action
Performance Analyzer