Broken DSA landing pages
Alert name: Broken DSA landing pages
Last updated
Alert name: Broken DSA landing pages
Last updated
For expanded dynamic search ads (DSAs), Google will choose which landing pages on your site to drive traffic to. These landing pages aren't specified when creating the ads, as there are no final URLs in DSAs. A common issue is visitors being sent to broken landing pages.
Adalysis will alert you to any broken DSA landing pages. You'll see the alert under Landing pages on your Audit > Alerts screen.
You can either fix the broken page on your site or exclude that landing page from your campaign in Adalysis. This notifies the search engine to avoid driving traffic to that page.
You can exclude pages individually or in bulk.