> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/landing-pages/landing-pages-that-need-improvement.md).

# Landing pages that need improvement

Alert name: Landing pages in need of improvement

{% embed url="<https://youtu.be/DBC-U4QPlGQ>" %}

Landing page experience is part of Google's quality score. Adalysis will alert you to landing pages that get more than half their traffic from keywords with a below-average experience score. This is based on a weekly analysis of final URLs for ads and keywords.

You'll see the alert on your **Audit alerts** screen.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FNj6vLMagGEi0d3lsW3FC%2F%7B1C2F8393-A0D2-4871-8D14-641D95C1335E%7D.png?alt=media&amp;token=0b6adb3f-1f97-439c-9521-c5edf46d84b6" alt="" width="510"><figcaption></figcaption></figure>

Click **View landing pages** for a list of affected pages. The view will switch to **Manage** > **Landing pages**.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F0CBMa0d3aYFJPSkfpPmH%2Fimage.png?alt=media&amp;token=bd803b51-4930-4c09-8440-c42be4a5862f" alt=""><figcaption></figcaption></figure>

* The **Keyword** columns categorize the keywords by landing page experience quality score.
* **Where the URL is** used shows you the ads that drive traffic to the landing page.

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This is just the start of what Adalysis has to offer for [landing page analysis](/manage/landing-pages/analyze-your-landing-pages.md). Read more.
{% endhint %}