> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/negative-keywords/campaigns-without-negative-keywords.md).

# Campaigns without negative keywords

Adalysis will alert you to campaigns without negative keywords. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected campaigns.

You can then add a negative keyword list straight from the alert, or add poorly performing search terms as negatives.

<figure><img src="/files/Cok8jMfarnq1MT6CPP85" alt=""><figcaption></figcaption></figure>

### **Add poorly converting search terms as negative keywords** <a href="#add-poorly-converting-search-terms-as-negative-keywords" id="add-poorly-converting-search-terms-as-negative-keywords"></a>

{% stepper %}
{% step %}

#### Go to **Manage** > **Search terms**.

Browse through the report and select search terms you find irrelevant. You can also filter search terms based on criteria such as clicks or impressions.
{% endstep %}

{% step %}

#### **Add search terms as negative keywords**

Once you've selected the search terms, click **Add as negative keyword**. By default, new negative keywords will be added to the same ad group the search term came from.

<figure><img src="/files/lX1zPrfwz2GcQPzdc6x7" alt="" width="563"><figcaption></figcaption></figure>

You can also change the level and match type of the new negative keywords before saving.

<figure><img src="/files/2DdaQmBTtrIBseRnyUwS" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}


---

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