Campaigns without negative keywords

Alert name: Search campaigns not using any negative keywords

Negative keywords are one of the most effective ways to minimize irrelevant traffic to your website. Adalysis will alert you to campaigns without negative keywords.

You'll see the alert under Negative keywords on your Audit > Alerts screen. Click on it for a list of affected campaigns.

You can then add a negative keyword list straight from the alert, or add poorly performing search terms as negatives (see below).

Add poorly converting search terms as negative keywords

1

Go to Manage > Search terms.

Browse through the report and select search terms you find irrelevant. You can also use filters to select search terms based on criteria such as the number of clicks or impressions.

2

Add search terms as negative keywords

Once you've selected the search terms, click Add as negative keyword. By default, new negative keywords will be added to the same ad group the search term came from.

You can also change the level and the match type of the new negative keywords before saving them.