Alert name: Search campaigns not using any negative keywords
Adalysis will alert you to campaigns without negative keywords. You'll see the alert on your Audit alerts screen. Click it for a list of affected campaigns.
You can then add a negative keyword list straight from the alert, or add poorly performing search terms as negatives.
Add poorly converting search terms as negative keywords
1
Go to Manage > Search terms.
Browse through the report and select search terms you find irrelevant. You can also filter search terms based on criteria such as clicks or impressions.
2
Add search terms as negative keywords
Once you've selected the search terms, click Add as negative keyword. By default, new negative keywords will be added to the same ad group the search term came from.
You can also change the level and match type of the new negative keywords before saving.
