> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/audit/prebuilt-alert-list/negative-keywords/campaigns-without-negative-keywords.md).

# Campaigns without negative keywords

Alert name: Search campaigns not using any negative keywords

Adalysis will alert you to campaigns without negative keywords. You'll see the alert on your **Audit alerts** screen. Click it for a list of affected campaigns.

You can then add a negative keyword list straight from the alert, or add poorly performing search terms as negatives.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FAtEPq3VrQk5uEsgmudP3%2Fimage.png?alt=media&amp;token=7c8078a8-6869-469e-92da-fca5b0a5fc37" alt=""><figcaption></figcaption></figure>

### **Add poorly converting search terms as negative keywords** <a href="#add-poorly-converting-search-terms-as-negative-keywords" id="add-poorly-converting-search-terms-as-negative-keywords"></a>

{% stepper %}
{% step %}

#### Go to **Manage** > **Search terms**.

Browse through the report and select search terms you find irrelevant. You can also filter search terms based on criteria such as clicks or impressions.
{% endstep %}

{% step %}

#### **Add search terms as negative keywords**

Once you've selected the search terms, click **Add as negative keyword**. By default, new negative keywords will be added to the same ad group the search term came from.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FX4hqHrBKgHCIeexyfvim%2Fimage.png?alt=media&amp;token=a294146f-1376-4b19-a332-497b1ed870c0" alt="" width="563"><figcaption></figcaption></figure>

You can also change the level and match type of the new negative keywords before saving.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F6bkTZkHAdW6FbGD02lHL%2Fimage.png?alt=media&amp;token=f821a4b7-abda-43af-9cd0-f88b197a7f34" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}
