Wrong use of modified broad

Alert names: Negative ad group keywords using modified broad, Negative campaign keywords using modified broad, and Negative list keywords using modified broad

Adalysis will alert you if any of your negative keywords (at the list, campaign, or ad group level) use modified broad match. This match type isn't supported for negative keywords and can lead to inconsistent results.

You'll see the alert on your Audit alerts screen. Click it for a list of affected negative keywords.

To resolve this alert, simply select the keywords you want to change and click Fix match type.

You can automate this fix under Audit > Audit settings > Prebuilt > Negative keywords.