Ad groups with quality score issues

Use the prebuilt Ad groups with low quality score filter to quickly identify the ad groups that need the most attention. Go to Ad groups under Manage and select the filter from the list.

Sort the list in priority order by clicking the Quality score priority column. This is an impression-weighted metric based on the ad group's quality score and cost. We would recommend starting with priority 1.

You'll also have access to comprehensive quality score data, including subfactors. Review the data to identify to improve your results.