Negative keywords from n-gram search terms

Alert name: New negative keyword suggestion from n-gram search term (Search campaign), and New negative keyword suggestion from n-gram search term (Shopping campaign)

Adalysis will alert you to potential negative keywords from your n-gram search term data. You'll see the alerts under Search terms on your Audit > Alerts screen, with separate notifications for Search and Shopping campaigns.

Step 1

Click on an alert for a list of potential negative keywords. The view will switch to Manage > Search Terms.

By default, the alert based on zero conversions and more than 150 clicks in the last 90 days. However, you can edit these thresholds under Audit > Settings > Search terms.

Step 2

To add an n-gram search term as a negative keyword, select it and click Add as negative keyword. You can also add n-gram search terms in bulk by selecting them all at once.

You can modify the keyword text and other parameters before creating your new negatives. For Search campaigns, Adalysis will flag if there's a potential conflict with your existing (positive/regular) keywords.