Negative keywords from search terms

Alert name: New negative keyword suggestion from search term (Search campaign), and New negative keyword suggestion from search term (Shopping campaign)

Adalysis will alert you to potential negative keywords from your search terms data. You'll see the alert under Search terms on your Audit > Alerts screen.

Step 1

From your alert, click View search terms for a list of potential negative keywords. The view will switch to Manage > Search Terms.

By default, the alert based on zero conversions and more than 150 clicks in the last 90 days. However, you can edit these thresholds under Audit > Settings > Search terms.

Step 2

To add a search term as a negative keyword, select it and click Add as negative keyword. You can also add search terms in bulk by selecting them all at once.

You can modify the keyword text and other parameters before creating your new negatives. Adalysis will flag if there's a potential conflict with your existing (positive/regular) keywords.