Alert names: New negative keyword suggestion from search term (Search or Shopping campaign)
Adalysis will alert you to potential negative keywords from your search terms data. You'll see the alerts on your Audit alerts screen, with separate notifications for Search and Shopping campaigns.
View potential negative keywords
From your alert, click View search terms for a list of potential negative keywords. The view will switch to Manage > Search Terms.
By default, the alert is based on zero conversions and more than 150 clicks in the last 90 days. However, you can edit these thresholds under Audit > Audit settings > Prebuilt > Search terms.
Add search terms as negative keywords
To add a search term as a negative keyword, select it and click Add as negative keyword. You can also add search terms in bulk by selecting them all at once.
You can also modify the keyword text and other parameters before creating your new negatives. Adalysis will flag any potential conflicts with your existing (positive/regular) keywords.
