New keywords from search terms

Alert name: New keyword suggestion (from search term)

Adalysis analyzes your search term data and identifies high-performing search terms as potential new keywords. You'll see the alert under Search terms on your Audit > Alerts screen.

Step 1

From your alert, you can either add the identified search terms as keywords. You can also click View search terms for a list of potential new keywords. The view will then switch to Manage > Search Terms.

By default, this is based on two conversions in the last 90 days, excluding existing keywords. However, you can edit these criteria under Audit > Settings > Search terms.

Step 2

To add the search terms as exact match keywords, select them and click Add as keyword. You can then choose from existing ad groups or create a new one.

You can modify the keyword text and other parameters before creating your new keywords.

Want to add search terms that meet your criteria automatically as exact match keywords? You can set an automatic action in Audit > Settings > Search terms.