New keywords from search terms

Alert name: New keyword suggestion (from search term)

Adalysis analyzes your search term data and identifies high-performing search terms as potential new keywords.

You'll see the alert on your Audit alerts screen.

View the search terms

When you click View search terms for a list of potential new keywords, the view will switch to Manage > Search Terms.

By default, this is based on two conversions in the last 90 days, excluding existing keywords. However, you can edit these criteria under Audit > Audit settings > Prebuilt > Search terms.

Add search terms as keywords

Click Add search terms as keywords straight from the alert. Or select them from the list and click Add as keyword. You can then choose from existing ad groups or create a new one.

You can also modify the keyword text and other parameters before creating your new keywords.

Want to add search terms that meet your criteria automatically as exact match keywords? Set up an auto resolve in Audit > Audit settings > Prebuilt > Search terms.