Budget analytics

Get a complete view of all your budget data in one place. Automated analysis and insights save you time working in spreadsheets. The analytics tools highlight spend patterns and pacing trends across campaigns and accounts over time. Use these insights to fine-tune budgets and keep your monthly spend aligned with your goals.

  1. View this month's spend together with the projected spend by month end.

  2. View the aggregated monthly (or daily) spend and budget, together with projections.

  3. View performance charts with projections.

  4. Set pacing and spend alerts as your own early warning system.

  5. Details of the latest budget boost opportunities.

  6. Details of budgets defined in Google Ads.

  7. A visual breakdown of projections for spend and performance.

  8. Details of performance boosts for various budget increases.

  9. View historical value of Lost IS (budget)

  10. Define a monthly budget (instead of working out the daily budget value).

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