Custom schedule budgets

Create custom budgets for seasonal promotions and short campaigns

You can define a budget for a custom date range. Popular examples include:

• Promotions running for 1+ days with a set budget

• Mid-month budget increases

• Quarterly budgets

Creating a custom budget

Start under Budgets > Custom schedules:

• Pacing: tracks your spend without making changes

• Allocation: also manages your daily budget adjustments

Choose between two types:

• Pacing: tracks your spend without making changes

• Allocation: also manages your daily budget adjustments

When defining a custom schedule budget, you can set multiple time frames with their own budget amount. You can also choose what should happen to your campaigns at the end of the schedule.

You can see future schedules in the Additional schedules column.