For the complete documentation index, see llms.txt. This page is also available as Markdown.

Daily stop

Automatically pause campaigns that pass their daily budget limit

For some accounts, you may wish to pause a campaign once it spends its daily budget. This isn't easy to manage in Google Ads since Google can overspend the daily budget by up to 100%.

The daily stop tool monitors campaign spend twice an hour and pauses it once it exceeds its daily budget. The campaign is then re-enabled the next day, shortly after midnight (in the time zone of the account). For shared budgets, all active campaigns will be paused.

On the Budgets > Manage screen:

Last updated