Daily stop

For some accounts, you may wish to pause a campaign once it spends its daily budget. This isn't easy to manage in Google Ads since Google can overspend the daily budget by up to 100%.

The daily stops tool will monitor the campaign spend twice an hour and pause it once it exceeds its daily budget. The campaign is then re-enabled the next day, shortly after midnight (in the time zone of the account). For shared budgets, all active campaigns will be paused.