> For the complete documentation index, see [llms.txt](https://docs.adalysis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.adalysis.com/tools/budget/how-to-manage-budgets-in-adalysis.md).

# How to manage budgets in Adalysis

Everything you need to know about the Adalysis budget tools

Budget management in PPC is two problems at once: keeping spend under control, and making sure it's going where it should. The more accounts you manage, the harder it gets.

This guide explains the main Adalysis budget features and when to use them. From there, you can choose the right level of control for each account, shared budget, and campaign.

#### Daily stop

This is the simplest option. Adalysis monitors campaign spend twice an hour and pauses any campaign that exceeds its daily budget. The campaign is automatically re-enabled the following day. For shared budgets, all active campaigns under that budget are paused together.

[How to set it up](/tools/budget/daily-stop.md)

#### Budget pacing with alerts and auto-pause options

Set a monthly budget at the account or campaign group level. Adalysis then tracks pacing throughout the month. Your overview screen shows at a glance which accounts are on track, underpacing, or overpacing.

Pacing alone doesn't make any changes. It gives you visibility so you can act when something looks off.

You can add two types of alerts:

* **Pacing alerts**: Get notifications when spend is ahead or behind at a given point in the month. Example: If a $1,000 monthly budget is 10% overpaced by day 15, you'll get an alert when spend passes $550.
* **Spend alerts**: Get notifications when the account has spent a set percentage of its monthly target. Example: You’ll get an alert when spend passes 80% of a $1,000 budget.

[How to set it up](/tools/budget/pacing.md)

#### Budget pacing with Auto manage

Google can spend up to twice your daily budget in a single day. Auto manage reviews your spend and adjusts each daily budget automatically. It spreads budget evenly, while aiming to hit the monthly target without exceeding it.

When you enable Auto manage, you choose:

1. A **performance goal** to guide budget distribution, e.g. maximize conversions, minimize CPA, proportional
2. A **maximum percentage change** to limit how aggressively budgets are adjusted day to day\*
3. The **days of the week** when budgets can be adjusted\*

You can also set minimum and maximum daily budget thresholds for individual campaigns. **Together, these controls also keep Google from going into learning mode.**

[How to set it up](/tools/budget/auto-manage.md)

#### Budget split suggestions

This tool doesn’t make changes automatically, unless you enable Auto manage. It gives you a starting point, so you can decide whether to move budget between campaigns.

Adalysis calculates the ideal daily budgets based on your performance and goals. You can also specify a maximum percentage change as an automation guardrail.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FXTJ3xIMORvDQDaBRxNsq%2Fimage.png?alt=media&amp;token=a7389785-3367-4b59-9328-f4690df55d8b" alt=""><figcaption></figcaption></figure>

Use budget split suggestions when you want to:

* Review budget allocation across campaigns
* Identify campaigns that need more or less budget
* Prepare for client budget discussions

[How it works](/tools/budget/daily-budget-recommendations.md)

#### Boost alerts

These alerts help you find campaigns that may be able to spend more. They’re based on lost impression share due to budget over consecutive days.

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2F3aYEZxlCdTpXPxdD3WyR%2Fimage.png?alt=media&amp;token=c6bc7f54-1e7b-415e-a453-c76d0e3f3b4f" alt=""><figcaption></figcaption></figure>

Use boost suggestions when you want to:

* Find campaigns with growth potential
* Identify where extra client budget could be used
* Pinpoint when extra spend may lead to diminishing returns, such as conversions above your target CPA or lower-value revenue
* Review scaling opportunities without enabling automation

[How it works](/tools/budget/budget-boost-alerts.md)

#### Budget analytics

Before changing budgets, it helps to understand what has happened already. Adalysis helps you view historical data across key metrics, all in one place.

Automated analysis highlights spend patterns and pacing trends across campaigns and accounts. Forecasts show the likely results based on current performance. No spreadsheets needed.

Use these insights when you want to:

* Review past spend and performance
* Compare budget changes against results

<figure><img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2Fl528m4IIhjRby8sRCj7S%2F%7BBDD10DB8-9F24-46A3-ACFC-382C66A44E5C%7D.png?alt=media&amp;token=12557c01-0ccc-4512-a573-75b4006f26b3" alt=""><figcaption></figcaption></figure>

[How it works](/tools/budget/budget-analytics.md)

Adalysis helps you to quickly spot where budget may be underused, overcommitted, or ready to scale. You can then decide whether to adjust budgets manually, discuss options with the client, or move to a more automated setup.

## FAQs

### Why is my campaign not spending enough?

Here are two common causes for underspending campaigns:

#### 1) The budget is too high for your targeting

If you already have a [healthy impression share](https://adalysis.com/blog/ppc-kpi-monitoring-how-to-diagnose-lost-search-impression-share-rank-top-impression-share-changes/), there may not be more impressions to be had. Start with these checks:

**Expand your targeting**

* [x] Add new keywords for Search campaigns.
* [x] Add new audiences for Demand Gen.
* [x] Add asset groups with new targeting for PMax.

**Check your settings**

* [x] Is your **ad scheduling** restricting the times your ads can run?
* [x] Are your **audience settings** too restrictive? For targeting audiences, only audience members can see the ad. This is common for Demand Gen, but for Search, it means someone must search for your keywords and be in your audience.
* [x] Have you excluded users by income, gender, age, or other **demographics**? Removing exclusions will increase your reach.
* [x] Have you blocked important **locations**? Expanding your location targeting can also increase your impressions.

**Improve your ad rank**

Ad rank is a combination of quality score and bids. If you [increase your quality score ](/tools/quality-score/boost-your-quality-score.md)or increase your bids, your ad rank will improve. This makes you eligible for more auctions.

#### 2) Your campaign is still new

Start by looking at your bid strategy. New campaigns’ lack of history can be challenging for Google. Switching to a different bid strategy can help.

Structural issues are another reason campaigns underspend. The Adalysis audit checks for over 100 issues, like ad groups with no keywords or ads, conflicts between keywords and negatives, and disapprovals.

Adalysis also now also offers AI explanations of why your campaigns are underpacing, together with recommended actions.

### How do budget change limits affect pacing?&#x20;

When you use these Auto manage options, there are some essential points to understand:

* Changing budgets less than 7 days per week
* Limiting how much a budget can be changed

These options can help prevent a campaign from entering a new learning phase. However, since they limit how Adalysis can change your budget, they can cause over- or underspends in specific scenarios.

For example, let’s assume Adalysis is set to only update a budget two days a week and limit the change to 20%. Google can spend up to twice your daily budget in a single day. If that happens for the first ten days of a month, Adalysis can’t lower the budget fast enough to avoid overspending.&#x20;

Conversely, Google may only spend 10% of your budget over the first two weeks of a month. In that case, Adalysis can’t raise the budget enough to spend your entire budget by the end of the month.&#x20;

**To avoid overspending** when using these options, you have two choices:<br>

1. Use **Auto pause**, found in its own section on the **Budget** > **Manage** screen. This pauses your campaigns when spend reaches your target and re-enables them on the first day of the next period.\
   \
   This is the safest option to avoid overspending, but pausing a campaign could result in your campaign reentering the learning phase.
2. Set Auto pause to a percentage below 100%, for example 95%. Your campaigns stop just short of the target rather than running all the way to it, which leaves a margin if Google overspends on the final day.
3. Set a spend alert to notify you when your budget is at 90% and then make any necessary changes.

{% hint style="info" %}
If you change the budget yourself, Auto manage will be paused for that campaign. This is because you can’t have a budget controlled by two different sources. You can re-enable automation the first of the following month.
{% endhint %}

**To avoid underspending**, use the *Threshold not met* alert, which is also found in the spend alert settings. This alert lets you know that you need to adjust how often or how much Adalysis can change your budget. Alternatively, take control of the budget yourself to ensure you spend the entire amount.&#x20;

<img src="https://3203600314-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGlXujWJyreRidNjZDCw2%2Fuploads%2FK1M2XXFujxaCoJrE0ddo%2Funknown.png?alt=media&amp;token=395338ef-a1d4-426c-a53f-4b61edeb6007" alt="" height="81" width="602">