How to track performance goals

Stay on top of your goals without spreadsheets

You can set performance goals on the Performance screen. Click any number to get started.

Goal scope: Choose from whole account and campaign types, or select campaigns by name or label

Date range: Choose between this month and a custom range

Performance goal: Choose from seven metrics, including conversions, clicks, and conversion value

You can set up multiple goals depending on your account needs. For example, this could include separate goals for brand and non-brand campaigns.

Goal pacing alerts

You can also create goal pacing alerts that let you know when you're significantly ahead or behind. Set up your alerts when creating your goals or by editing them later.

Once triggered, the Performance view will show an overpacing or underpacing icon. You can also choose to receive an email notification.

• Blue numbers = underpacing

• Orange numbers = overpacing

• Green numbers = within X% of target