Root cause analysis (the Performance Analyzer)

Get a visual flowchart of your performance trends

The Performance Analyzer lets you easily compare data across two time frames. The visual flowchart helps you to quickly identify what's driving performance changes and how different metrics interact. You can also drill down into individual metrics for deeper insights and take action with confidence.

Access this tool under Performance > Analyzer.

Customizing your analysis

Before analyzing performance, you can customize the data you compare. Define your parameters to focus on what matters most:

• Select your campaign type(s)

• Choose whether to include campaign experiments

• Select campaigns by status, name, or label

• Define the time frame and compare data against the previous period, the same period last year, or a custom time frame

• Choose between conversions or all conversions

Analyzing the flow chart

Click Compare to generate your visual flowchart. Then, use the color coding to pinpoint areas where performance has improved or weakened. The influencing factors in the right-hand column provide insights into how to improve results.

The analysis is split into three sections, putting the metrics into context:

1. Before the click

2. Click takes place

3. Conversion takes place

Color coding Green = Improved, Orange = Worsened, Gray = No significant change

Each box in the flow chart has a blue list icon, which you can click for a list of affected campaigns. If relevant, you can drill down to the ad group and keyword levels.

The Performance Analyzer helps you quickly diagnose performance issues and opportunities, so you can spend less time analyzing and more time optimizing.

Integrated performance analysis

You can also access the Performance Analyzer from Performance > Overview, as well as other places across Adalysis.

Click on View root cause analysis or choose any data point in the chart plus a comparison time frame. The Performance Analyzer will start automatically, preloaded with the parameters needed.

Sharing your findings

Many Adalysis customers use the Performance Analyzer to communicate insights with their teams or clients. You can share your screen during meetings or download the flowchart as a PDF.