Root cause analysis (the Performance Analyzer)
Get a visual flowchart of your performance trends
The Performance Analyzer lets you easily compare data across two time frames. The visual flowchart helps you to quickly identify what's driving performance changes and how different metrics interact. You can also drill down into individual metrics for deeper insights and take action with confidence.
Access this tool under Performance > Analyzer.
Customizing your analysis
Before analyzing performance, you can customize the data you compare. Define your parameters to focus on what matters most:
Analyzing the flow chart
Click Compare to generate your visual flowchart. Then, use the color coding to pinpoint areas where performance has improved or weakened. The influencing factors in the right-hand column provide insights into how to improve results.
The analysis is split into three sections, putting the metrics into context:
Before the click
Click takes place
Conversion takes place
Color coding Green = Improved, Orange = Worsened, Gray = No significant change
Each box in the flow chart has a blue list icon, which you can click for a list of affected campaigns. If relevant, you can drill down to the ad group and keyword levels.
The Performance Analyzer helps you quickly diagnose performance issues and opportunities, so you can spend less time analyzing and more time optimizing.
Integrated performance analysis
You can also access the Performance Analyzer from Performance > Overview, as well as other places across Adalysis.
Click on View root cause analysis or choose any data point in the chart plus a comparison time frame. The Performance Analyzer will start automatically, preloaded with the parameters needed.
Sharing your findings
Many Adalysis customers use the Performance Analyzer to communicate insights with their teams or clients. You can share your screen during meetings or download the flowchart as a PDF.
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